Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Benton Harbor Writing Success Story
By
Wes Morgan
Special for MHSAA.com
November 5, 2015
Books are written about this kind of thing. Actually, one was penned 13 years ago about a Benton Harbor football team from more than 100 years ago.
“The Way We Played The Game: A True Story of One Team and the Dawning of American Football” was author John Armstrong’s ode to a Clayton Teetzel-coached Tigers squad at the turn of the century that galvanized Benton Harbor.
The storyline then was how Teetzel helped get the hapless Tigers back on track in 1903 while also evolving a more violent and dangerous version of the sport back then into one comprised of physicality and cerebration.
Benton Harbor is a different place today. Despite all the wonderful things the city has to offer, it has become known for crime and poverty. And in terms of football, there haven’t been many memorable seasons. Until this year, the Tigers’ last winning campaign was a 6-3 effort in 1989. Benton Harbor managed to win just 49 games over the following 25 years.
A new chapter is being written this fall, however, as the Tigers qualified for the postseason for the first time in school history with a 5-4 regular-season record. They stunned a quality Dowagiac team in a Division 4 Pre-District game, 28-7, and take on a 10-0 Zeeland West squad Friday in the District Final.
The well-documented resurgence headed up by 74-year-old coach Elliot Uzelac, a veteran of the high school, college and professional ranks, who thought rebuilding a woeful program while busting through a cultural wall would be a better use of time than the boredom and restlessness of retirement, has been the buzz of the Michigan prep sports world.
Being part of this season at Benton Harbor (he takes no credit), Uzelac said, is the highlight of his 50-year coaching career.
“When you’re younger, you look at things differently,” said Uzelac, who coached at nearby St. Joseph, where he helped the Bears compile a 6-5 record in 2006 after a winless season in 2005, along with head coaching positions at Western Michigan University (1975-81) and Navy (1987-89) and myriad assistant roles in college and the NFL. “Winning is so important. You want to have a proper salary because you want to feed your family. What’s the next stop? If I’m an assistant coach, is there a head coaching position available?
“None of these things exist now. This is strictly about helping people. Honestly, I’ve had the greatest time of my life doing this with these young men. Yes, it’s been hard. Yes, it’s been … (chuckle) really time consuming and we really had to work hard. But I’ve never been more satisfied and never felt better about accomplishing something with young men than I have this time.”
Uzelac’s hiring might not have happened if not for a persistent Fred Smith, who applied for the athletic director job on five separate occasions, finally landing the position this summer. Smith, nearing retirement, also wanted a challenge, and Benton Harbor had some kind of magnetic force.
When Smith was a student at Western Michigan University, his first student-teaching assignment in 1979 was at Benton Harbor with then-head basketball coach Earl McKee. Smith had a desire to coach basketball and requested an internship at Benton Harbor, because, he said at the time, “they play the best basketball.”
Smith was able to stay there for two more years as a full-time substitute but moved on to many other jobs in education, including stints as AD at Comstock and most recently Buchanan. He made a big impact at Buchanan and left the school on very solid ground. Buchanan is undefeated in football this year and is gearing up for a Division 5 district championship showdown with Berrien Springs. In volleyball, the Bucks picked up their 46th win of the season Wednesday in the Class B District Semifinals — a single-season victories record for the program.
Uzelac, curious as to whether or not Benton Harbor would join the Berrien-Cass-St. Joseph Conference, called Smith on July 4th to chat about the new league.
“In conversation, he told me the AD job was open,” Smith said. “A long story short, he talked me into applying. I had an interview July 14th, was offered the job July 16th, and on July 20th I signed my letter of agreement. I hired Elliot July 21st.
“This was the fifth time I applied for the job back here. A lot of people wonder why I wanted to come back. We all want to make a difference in kids’ lives. I think there’s a chance to do big things here.”
It’s a perspective shared by Uzelac.
The morning after the Tigers beat Dowagiac, he addressed his players.
“You’ve given me far more than I’ve given you,” he told them. “That’s the truth. I’ve never felt this way before.
“I don’t think anybody realizes how bad they’ve had it. It’s a wonderful, wonderful feeling.”
Six days earlier, on Selection Sunday, a Benton Harbor student died in a drive-by shooting. A winning football season can only change so much.
But similar to Teetzel over a century ago, Uzelac is making the young men in his charge to think their way through school, football and life — even when it pertains to new technology and means of communicating he doesn’t understand.
“Never,” he said when asked how often he uses social media. “I don’t even really know what (Twitter) is. Things are said on Twitter than can really create problems, especially in a community like this. You’re talking about a very tough community and the word ‘retaliate’ is used often around here, which we’re trying to change that attitude. You have to be very careful what you do and say in this community.”
A consummate professional in the press box, longtime Benton Harbor football announcer Greg Mauchmar‘s animated play-by-play this year wasn’t just a veneer. Gradually, beginning with the team’s first win since 2012 — a 14-9 victory at home over Battle Creek Central in Week 2 — his voice was being received by human eardrums in the stands rather than bouncing around empty bleachers.
Mauchmar, just one of many people who have done their part to embrace the football team even through extremely tough seasons, remembers countless games where there were as few as a 100 supporters in attendance.
“Everyone has rallied around this team and there’s a level of excitement that inspires us,” he said. “I can get excited because the people in the stands are excited and I don’t have to work hard to do that. When the kids looked up there and didn’t see too many people (in past years), you know how motivating that is. Sometimes you felt like you were preaching to the choir. We wanted more membership in the choir.”
This fall’s feel-good football story has grown legs. National news outlets such as ESPN and Sports Illustrated picked up on what was published by scribes around Michigan, spreading the story to the farthest corners of the country.
Messages of support have come in from all over Michigan and from as far away as California, Louisiana, Florida, Georgia, South Carolina, Ohio and Illinois, Uzelac said.
The Benton Harbor bandwagon, it appears, is nearly full.
Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS: (Top) Benton Harbor football coach Elliot Uzelac instructs players before a game this season. (Middle) Benton Harbor quarterback Tim Bell prepares to hand off to Jeremy Burrell during the Tigers' game against St. Joseph this fall. (Photos courtesy of Randy Willis/Harbor Photography.)