Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Playoffs Week 2
November 5, 2015
By Geoff Kimmerly
Second Half editor
Emotions run high by nature during the football playoffs. But this weekend’s schedule of 11-player District Finals and 8-player Regional Finals is especially charged.
Rivalry games dominate this second round of the postseason as teams that competed for league titles meet again for another trophy – or in the case of Division 8, contenders for an MHSAA title a few years ago find themselves on the field together again.
See below for some of the most intriguing from this week’s list, and follow all weekend on the MHSAA Score Center for results as they come in and updated brackets. Watch as well four games at once Friday on Fox Sports Detroit’s Prep Zone, and catch another marquee matchup live on MHSAA.tv with subscription. All games below are Friday unless noted.
Division 1
Romeo (9-1) at Lapeer (10-0)
Lapeer is 20-1 in two seasons as a program after the merger of the former Lapeer West and East in 2014. Its lone loss was by three in last fall’s District Final to eventual champion Clarkston – and after the Lightning beat Romeo by eight in the playoff opener. Romeo earned this rematch by ending Clarkston’s reign last week, but its defense – giving up a meager 6.5 points per game – should receive its toughest challenge since Lapeer put up 23 last season.
Others that caught my eye: Brighton (9-1) at Grand Ledge (10-0), Hudsonville (7-3) at Rockford (7-3), Ann Arbor Pioneer (7-3) at Saline (9-0), Utica Eisenhower (7-3) at Macomb Dakota (8-2), Saturday.
Division 2
Muskegon (8-2) at Muskegon Mona Shores (10-0), Saturday
This gets higher billing than the matchup below between undefeated teams because it might be the state’s most anticipated game regardless of division. More than 10,000 fans watched Mona Shores’ 21-18 win over the Big Reds in Week 8, and an additional few thousand are anticipated for Saturday’s 5 p.m. kickoff. Last time, Mona Shores jumped out to a 21-3 third-quarter lead before Muskegon came back with two scores during the fourth. This one should stay closer from the start.
Others that caught my eye: Midland Dow (9-1) at Fenton (9-1), Birmingham Groves (10-0) at Walled Lake Western (10-0), Detroit East English (8-2) at Grosse Pointe South (7-3), Southfield (7-3) at Berkley (8-2).
Division 3
Edwardsburg (10-0) at St. Joseph (9-1)
The Eddies already scored one for the Wolverine B Conference over the Southwestern Michigan Athletic Conference by eliminating Stevensville Lakeshore last week. Now they get SMAC West co-champ St. Joseph, and on the road. The Bears’ only loss this season was to Lakeshore, by a pair of scores in Week 4, but they closed the regular season with three wins over playoff teams over the final month.
Others that caught my eye: Zealand East (7-3) at East Grand Rapids (7-3), St. Johns (7-3) at DeWitt (9-1), Chelsea (9-1) at Trenton (9-1), Vicksburg (8-2) at Coldwater (10-0).
Division 4
Comstock Park (8-2) at Ada Forest Hills Eastern (9-1)
Forest Hills Eastern can take the next step in a record-setting season that’s already seen the Hawks win their most games ever and first in the playoffs – and come within three points of being undefeated. Offense should reign. Forest Hills Eastern runs well and Comstock Park gave up more than 200 yards to Swan Valley’s leading rusher last week, and the Panthers are dangerous throwing and running and could find some gaps in an FHE defense giving up 19 points per game.
Others that caught my eye: Benton Harbor (6-4) at Zeeland West (10-0), Pontiac Notre Dame Prep (8-2) at Richmond (9-1), Big Rapids (7-3) at Remus Chippewa Hills (8-2), Bloomfield Hills Cranbrook Kingswood (9-1) at Detroit Country Day (9-1), Saturday.
Division 5
Lansing Catholic (9-1) at Portland (10-0)
This either will be the first and only loss for a Portland team seeking its second MHSAA championship in four seasons, or final game for a Lansing Catholic group that came within five points of winning Division 5 a year ago – and will graduate University of Minnesota quarterback recruit Tony Poljan. Portland won their regular-season matchup 28-6 in Week 4, but can’t expect the Cougars to repeat an uncharacteristic four turnovers. They’ve both been impressive since; Lansing Catholic entered the postseason with wins over playoff teams Ann Arbor Gabriel Richard and Monroe St. Mary Catholic Central by a combined 77-23, while Portland allowed only Marshall to come closer than 22 points and held a record-setting Stockbridge offense to only 18 last week.
Others that caught my eye: Grand Rapids West Catholic (8-2) at Reed City (10-0), Frankenmuth (9-1) at Freeland (10-0), Berrien Springs (9-1) at Buchanan (10-0), Almont (8-2) at Algonac (9-1).
Division 6
Montague (10-0) vs. Grand Rapids NorthPointe Christian (10-0) at Comstock Park
The Wildcats have nearly come all the way back to their former roost among the elite after going 2-7 a year ago. But NorthPointe Christian provides a substantial obstacle as Montague pursues its first District title since 2011. NorthPointe’s only loss in the last 19 games came last season in an MHSAA Semifinal, and it’s giving up only 7.6 points per game.
Others that caught my eye: Sanford Meridian (10-0) at Ithaca (10-0), Jackson Lumen Christi (7-3) at Manchester (9-1), Clinton (10-0) at Madison Heights Madison (9-1), Calumet (8-2) at Boyne City (9-1), Saturday.
Division 7
Flint Beecher (7-2) at New Lothrop (10-0)
Beecher easily is the smallest school on its side of the Genesee Area Conference, the only Class C school in a Red group of otherwise all Class B. This matchup will satisfy some curiosity, as New Lothrop hasn’t lost a game in the Class C-dominated GAC Blue since 2009 – and in Week 8 defeated Flint Hamady 49-0. Beecher just edged Hamady 30-28 to open the playoffs last week.
Others that caught my eye: Saugatuck (10-0) at Pewamo-Westphalia (10-0), Class City (8-2) at Sandusky (10-0), Dansville (9-1) at Homer (8-2), Cassopolis (8-2) at Bridgman (9-1).
Division 8
Muskegon Catholic Central (7-2) at Beal City (9-1), Saturday
One of these two has played in the Division 8 Final the last three seasons, and they met in the 2013 championship game, a 35-12 MCC win. This Crusaders’ team has a much different lineup than the one that won back-to-back championships the last two seasons, but new players gained valuable experience in losses to Division 5 Muskegon Oakridge and Division 4 Detroit Country Day. Beal City has a few who were part of the 2013 loss, setting this up as a potential classic as they seek a different result.
Others that caught my eye: Onekama (9-1) at Frankfort (8-2), Crystal Falls Forest Park (6-3) vs. Bark River-Harris (8-2) at Northern Michigan University's Superior Dome, Ottawa Lake Whiteford (8-2) at Morenci (8-2), St. Ignace (9-1) at Johannesburg-Lewiston (9-1).
8-Player
Lawrence (8-2) at Battle Creek St. Philip (10-0)
St. Philip regained the upper hand on Lawrence in Week 9 after three straight losses – and now has to keep it as the favorite to follow Lawrence as the 8-player champion. St. Philip won that meeting two weeks ago only 47-44 but led by 14 points halfway through the first quarter and by 15 points heading into the fourth. Lawrence obviously can score quickly, meaning this one should again come down to the final minutes.
Other Regional Finals: Rapid River (7-3) at Powers North Central (10-0), Cedarville (8-2) at Posen (10-0), Deckerville (9-1) at Morrice (9-1).
PHOTO: Lapeer has 20 wins over the last two seasons, including against Saginaw Heritage this fall. (Click for more from HighSchoolSportsScene.com.)