Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
MCC Follows 'Big #77' in 3-Peat Attempt
November 4, 2015
By Tom Kendra
Special for Second Half
Jacob Holt will be in the middle of the action, guaranteed, when two great football traditions collide Saturday afternoon in Beal City.
Holt is a four-year starter up front for Muskegon Catholic Central, which ventures toward the middle of the mitten to Beal City in its quest for a third consecutive MHSAA Division 8 championship.
“We know we have to play our best or it will be our last game,” said Holt (6-foot, 245), a senior guard and defensive end for the Crusaders, who were ranked No. 1 in Division 8 in the final Associated Press state poll. “This is a completely different team than the past two years, but our motivation is to uphold the MCC tradition.”
Holt brings a wealth of size, talent and, perhaps most importantly, experience into Saturday’s showdown. He has started nearly 48 games for MCC over the past four years – leading his team to the Semifinals in 2012, starting all 14 games each of the next two years for back-to-back championship teams, and all nine games this year for the 7-2 Crusaders.
Holt is a force on an offensive line which is very good, but not quite the wrecking machine of a year ago.
MCC lost three players off last year’s offensive line who earned some form of all-state recognition – Jaeden MacPherson (now at Ferris State), Michael Caughey (Benedictine in Atchison, Kan.) and Lamar Jordan (St. Francis in Joliet, Ill.).
The new line showed its youth in this season’s opening game at perennial Division 5 powerhouse Muskegon Oakridge. The Eagles rolled to a 31-0 halftime lead and, eventually, a 45-26 victory, snapping MCC’s 26-game winning streak.
Since that game, the Crusaders’ line has come of age behind Holt, who will likely go down as one of the best pulling guards to ever play for veteran MCC line coach and defensive coordinator Mike Ribecky.
“Jacob is just really coordinated and skilled for his size,” said third-year MCC coach Steve Czerwon, whose team has won seven of its last eight games, with its only loss during that stretch coming Week 8 at Detroit Country Day, the top-ranked team in Division 4. “We try to take advantage of that in different ways. We pull him quite a bit and he has played about 20 snaps this season at fullback.”
In his normal position at guard, Holt anchors the strong right side of the Crusaders’ line, which also includes monstrous junior tackle Brock Johnson (6-1, 280) and senior tight end Nate Jones, who made his 50th consecutive varsity start in last week’s 49-7 win over visiting Mount Pleasant Sacred Heart.
Also missing off those back-to-back championship winners is quarterback Nick Holt, Jacob’s older brother and the unquestioned leader of those powerhouse teams. The Holts also made up the battery of MCC’s MHSAA championship baseball team this spring, with Nick on the pitcher’s mound and Jacob at catcher.
“It’s been weird not having him around this fall,” said Jacob of his older brother, who is now a freshman at Hope College, where he is a pitcher on the baseball team. “I miss riding home with him after every game and every practice and just going over everything. We still text all the time, but it’s not the same.”
Nick Holt had to make a difficult choice between playing baseball or football in college, and Jacob will soon face the same agonizing decision. Among the schools pursuing him in football are Saginaw Valley State, Wayne State, Northwood, Mount Union (Ohio) and Hope, while he is actively being recruited in baseball by Kalamazoo College, Aquinas College and Hope.
Stepping into Nick Holt’s big shoes at the quarterback spot is senior Christian Martinez, who has assumed a more traditional ball distribution role – getting the ball to junior running backs Logan Helton and LaTommy Scott, as well as his favorite aerial target in junior Walker Christoffersen.
Holt gives much of the credit for his success to his parents, Mike and Cathi Holt, who raised their two sons to be both competitive and humble in everything they do.
“My dad has been my coach ever since I was a little kid,” said Jacob, 17, who has a 3.88 GPA and scored a 27 on his ACT. “He taught me how to be a man. The big thing with him was, win or lose, we weren’t going to be poor sports.”
Mike Holt, now in his 16th year as a science teacher at MCC, has influenced more than just his two sons for the Crusaders’ football program. Holt is the Crusaders’ middle school head football coach and, along with former MCC great and Northern Illinois Hall of Famer Frank Lewandoski, has played a big part in the development of the program’s players for the past six years.
This fall, the school district took it a step further with the formation of the Muskegon Catholic Central Youth Football Club, which was organized by current MCC School Board President Andy Riegler, who quarterbacked the Crusaders to a Class C championship in 1990. Czerwon called the club’s first season “hugely successful.”
Those kinds of efforts at the lower levels help explain MCC’s continued success, despite steadily declining enrollment over the past 35 years.
“We’re blessed to have quality coaches at the middle school and the youth levels, who really care about the kids,” said Czerwon, who boasts a gaudy 33-4 record in his three years as head coach.
MCC first broke through in the football playoffs as a Class B school, winning MHSAA titles in 1980 and 1982. The Crusaders won three Class C championships in the 1990s and have won five titles in either Division 7 or Division 8 during the first 15 seasons the 2000s.
With a current enrollment of 177 students, MCC is a Class D school in size, but the standards and expectations for the football program have remained as high as ever.
Many of those young kids aspire to someday be like Jacob Holt, big No. 77, who sets a great example for them both on and off the field.
Holt will need to be at his best against a Beal City program that knows all about physical football and playing in November.
While the Crusaders boast 10 MHSAA titles in the playoff era, Beal City has the edge over MCC and every other team in the state with 33 playoff appearances. Farmington Hills Harrison is second with 32, followed by Crystal Falls Forest Park and Fowler with 31. Muskegon Catholic is eighth with 27 playoff appearances.
Beal City (9-1), which was ranked sixth in the final AP Division 8 poll with its only loss coming Week 5 against Evart, will seek to avenge a 35-12 loss to MCC in the 2013 Division 8 championship game at Ford Field in Detroit.
While the two schools are known for football success, their biggest rivalry in recent years has been on the baseball diamond. Beal City knocked off MCC in Division 4 Regional Finals in 2013 and 2014, with the Crusaders getting the upper hand this past spring.
On Saturday, the two schools will meet on the gridiron for a Division 8 District championship.
“We’ve gotten to know Beal City really well,” said Holt, an all-Lakes 8 Conference lineman the past two years. “It’s a chance for us to show how far we’ve come this year. We lost 18 seniors last year, so it hasn’t always been smooth, but I think we’re playing our best right now.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Jacob Holt recovers a fumble during MCC's dramatic, come-from-behind, 29-26 victory over host Fruitport on Oct. 2. (Middle) Holt shows his athletic ability, leaping high and nearly blocking this punt in a 49-14 victory over visiting Fremont at Kehren Stadium. (Below) Mike Holt, a Muskegon Catholic Central teacher and middle school football coach, is flanked by his sons, junior Jacob (77) and senior Nicholas (3), after MCC defeated Munising last year for its second consecutive MHSAA Division 8 championship. (Photos by Tim Reilly.)