Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Line Does Lifting, Muskegon Makes Run

October 5, 2015

By Tom Kendra
Special for Second Half

Muskegon High School’s varsity, junior varsity and freshmen football teams all practice on tiny, land-locked Wilson Field, adjacent to Hackley Stadium, the same practice field where thousands of Big Reds have learned the game for more than 100 years.

Junior quarterback Kalil Pimpleton and his stable of athletic receivers and defensive backs are using 90 percent of the available space at a recent practice, running a series of post, flag and go routes under the watchful eyes of head coach Shane Fairfield and offensive coordinator Brent White – along with a group of young, future Big Reds peering wide-eyed at their heroes through the barbed-wire fence.

Meanwhile, sequestered in a muddy corner, are the guys who do all the dirty work.

“We know this is where it all starts,” said Muskegon senior guard and defensive tackle Derices Brown (6-foot-1, 280 pounds), a three-year starter and the team’s only interior player who starts both ways. “If we make the blocks, we can make the backs look good.”

Brown anchors the senior-led right side of the Muskegon attack – along with tackle Juanye Johnson (6-3, 279) and slot back Khari Wilcox-Lewis (6-0, 230) – which excels at straight-ahead drive blocking when fullback Jared Pittman needs the tough yards and for sealing the edge on sweeps for senior slot PP Copeland and Pimpleton.

Muskegon (5-1) is averaging 46 points in its last five games and more than 300 rushing yards per game behind its dominating front five, which has been a constant in the Big Reds’ six trips to MHSAA championship games over the past 11 years.

The leader of the group up front is Matt Bolles, an all-state tackle at Muskegon Catholic Central who went on to play at Eastern Michigan University and brings a warrior’s mentality to his job as the offensive line coach.

“We have established a physical mindset throughout the whole program, but especially on the offensive line,” Bolles said. “If we can run our veer between the tackles, it sets everything else up.”

An amazing run

While many urban football programs have struggled to even field a team in recent years, Muskegon has thrived.

In fact, an argument could be made that the past decade has been the best in school history – which is saying something, considering Muskegon has won more than 800 football games, dating back to 1895.

Muskegon won Division 2 championships in 2004, 2006 and 2008 under Tony Annese, who moved on to Grand Rapids Community College and now coaches Ferris State, which is currently 4-0 and ranked No. 4 in the nation in Division II.

Matt Koziak coached the Big Reds for one year in 2009, finishing 7-4, before stepping down. Koziak is now the head coach at cross-town rival Mona Shores.

Enter Shane Fairfield, who actually started coaching at Muskegon in 1998 under Dave Taylor, one year before Annese arrived. Fairfield gained head coaching experience for five years at nearby Holton before returning to Muskegon as defensive coordinator in 2008 and 2009, then took over from Koziak as head coach in 2010.

Fairfield’s teams have made the playoffs in each of his first five years as head coach, but the past three teams have displayed the physical and mental toughness to take it all the way to Ford Field, marred only by disappointing finishes – losses to Birmingham Brother Rice in Division 2 Finals in 2012 and 2013 and a loss to Orchard Lake St. Mary’s in last year’s Division 3 title game.

This fall, the offensive front is playing inspired, with a singular goal of an MHSAA championship.

“We want to keep getting better, keep getting stronger and be at our best on Week 14,” said Johnson.

Brown and Johnson are both all-state candidates on the right side of the Muskegon line, while considered among the top guards and tackles, respectively, in the entire state and getting attention from both Division I and Division II college programs.

In addition to the strong right side, the other starters up front are junior center Devin Sanders (6-0, 225), senior left guard Dylan Oplinger (6-1, 258) or Corion Ross (6-3, 255) and sophomore left tackle Antwan Reed Jr. (6-7, 286) – a physical specimen who already has been offered a scholarship by University of Tennessee and is considered among the state’s top line prospects in the 2018 class.

Commitment to the weight room

There was a time when Muskegon struggled to match the strength and physicality of teams like Rockford and Lowell, with those games often coming down to whether Muskegon could spring enough big plays to withstand a physical pounding.

But Muskegon’s new emphasis on year-round weight training has changed that dynamic.

“I always tell the kids that if I was an employer and wanted to hire someone, I would go into the weight room in the summer and see who’s in there,” Fairfield said. “Anyone can get fired up on Friday night, but you get bigger, faster, stronger and healthier by spending time in the weight room year-round.”

Muskegon looks at its weight training in three stages – heavy power lifting from the time the season ends through the spring, higher-intensity cross-training and flexibility training in the summer and four days a week of lifting during the season, a phase which not every team employs once the season begins.

“We want to stay strong during the season,” Fairfield explained.

Muskegon’s emphasis on strength training is not only paying dividends on the field, but it’s also helping its players move up to the next level.

Terrance Taylor (Michigan) and Carlin Landingham (Ferris State), who is now on the Big Reds’ coaching staff, are a couple of the players who have gone on to college success, but the rate of placing linemen on college rosters has ratcheted up in recent years.

For example, four of the five starters on Muskegon’s 2012 offensive line are now playing college football – Antwan Billings at Saginaw Valley State, Quincy Crosby at Kalamazoo College, Chandar Ricks at Northwood and Malik King at Ball State.

This year’s group could go on to similar college success, thanks in no small part to Muskegon’s strength training emphasis. Sanders, the starting center, is the small guy at 225 pounds (“our little runt,” as Bolles calls him), but the other five regulars are all at least 255 pounds.

“We don't just try to use our kids for wins at Muskegon,” said Bolles. “Our goal is to make our kids responsible, caring, hard-working and loyal men.”

Quest for perfection

At most high schools, guiding the football team to an MHSAA championship game three consecutive years would lead to the building of a statue in the coach’s honor at the stadium entrance. At Muskegon High, losing that title game has a small faction of fans pushing for a new varsity football coach.

Fairfield knows such expectations come with the territory at Muskegon, which boasts 17 MHSAA championships and doesn’t post runner-up finishes on the sign perched high above the Hackley Stadium press box.

But nobody takes those rare losses harder than Fairfield, which was evident in his postgame television interview last month after Muskegon defeated previously unbeaten Grandville for the 800th win in school history.

“It’s great to get our 800th win, but I wish it was 801,” Fairfield said. “That dang loss (in the opener at Detroit Catholic Central) still bothers me.”

Muskegon lost two games last season – both of which gnaw at Fairfield and his coaching staff, and seniors like Brown and Johnson, on a daily basis. The Big Reds get a chance to avenge those losses in the upcoming weeks.

The first goal for the Big Reds is to win the battle of Muskegon. The Big Reds host Reeths-Puffer this Friday on Senior Night, before the much-anticipated showdown at unbeaten Mona Shores on Oct. 16.

Shores beat Muskegon for the first time in 33 years, last fall, breaking open a 20-20 game at halftime behind the running of Tyree Jackson for a 48-27 victory

The second goal is to win the battle of Michigan. Muskegon, which is experiencing enrollment declines in recent years, will likely end up in Division 3 again this fall, where rivals such as Zeeland West, Lowell and Orchard Lake St. Mary’s could be looming once again.

“We have more desire than ever to win it all,” said Brown. “The only way we’re going to do that is by getting better and getting stronger every day.”

Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS: (Top) Muskegon's offensive line lines up for work with historic Hackley Stadium's home bleachers and press box in the background during the Big Reds' 800th win on Sept. 11 over visiting Grandville. (Middle) Muskegon junior quarterback Kalil Pimpleton strides into the end zone through a big hole created by pancake blocks from senior guard Derices Brown (No. 57), senior tackle Juanye Johnson (center) and senior guard Dylan Oplinger (right). (Below) The Hackley Stadium crowd looks on, along with members of the Muskegon football coaching staff, from left: offensive line coach Matt Bolles, offensive coordinator Brent White, receivers coach Tracy Lewis and head coach Shane Fairfield. (Photos courtesy of Tim Reilly.)