Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
North Central's Jets Take Off in 8-player
October 1, 2015
By Dennis Grall
Special for Second Half
POWERS – Fielding Yost and his "Point-A-Minute" University of Michigan football powerhouse of more than a century ago had nothing on the supersonic Jets of Powers North Central.
In their first season of 8-player football, the Menominee County team is averaging a meteoric 73.6 points a game during a 5-0 start. The Jets, who play Eben Junction Superior Central on Saturday, have outscored their opponents 368-70.
This team is playing at a level not seen in Powers since, well, last March when the boys basketball team won the Class D championship with a 27-0 record. Six members of that team, led by all-state basketball guard and quarterback Jason Whitens, play football.
"When you are winning and you are playing good, it is always fun," said Whitens, a junior who was a wide receiver/defensive back on last season's 3-5 team. "When you come to practice, it is nice to know what it feels like (to win)."
In both sports, Whitens has the ability to adjust and adapt as the game situation dictates. "It is nice to know you can change what you want and get the best possible result," he said.
Coach Kevin Bellefeuil, in his 11th season during a tenure that includes four winning seasons and one postseason victory, said the transition from 11-player to 8 has been seamless and timely.
The Jets have been battling small football turnouts for years, with as few as 13 players available a few seasons ago. This year there are 18 players, which enables full-scale scrimmages under the 8-player version.
"In reality, we're just this little school of 120 kids," Bellefeuil said, noting more students came out for football this season with the change to the 8-player game. The shift also allowed the Jets to retain a junior varsity program, which is playing seven games under the 11-player format and the final two in the 8-player version.
Football began in 1972 at North Central, and the program has just 23 winning seasons. Of those, only nine ended with two or fewer losses, including a 9-0 run in 1980.
Athletic director Joe Pontbriand said, "there were two keys" to installing the 8-player game: number of participants and maintaining a jayvee program. "I think the process is working," he said.
"It becomes unhealthy," Pontbriand said of the injury factor caused in part by fatigue that occurs with small numbers of athletes trying to play 11-player football. "It is not all about winning. Eleven-man with no numbers means a long season."
Bellefeuil said the jayvees haven't played more than three games in any of the past five years, noting several players have been elevated to varsity to replace injured players.
The Jets use basically the same offense this season. Rob Granquist, now the starting quarterback for Concordia University in Chicago, earned all-Upper Peninsula Class D honors last season. Whitens this season has completed 42 of 53 passes for 939 yards and 17 touchdowns while directing a ground attack that has gained 1,297 yards in 129 attempts for a whopping 9.88 average.
The Jets have scored on every offensive possession in the first half this season, a staggering statistic. "The first half of a game we're pretty much 50-50 (run-pass)," said Bellefeuil, noting it is run-oriented in the running clock second half.
Bellefeuil, who calls the plays, indicated the Jets likely would be using more no-huddle offense this season to take advantage of their speed and overall athleticism. He said only five players would be considered linemen.
"We run the same things we have done before," said Bellefeuil. "We play the pistol, shotgun offense. It is a lot of fun calling plays. Having the kind of athletes we have, we can move in-and-out and out-and-in, whatever we want.
"We just dropped the tackles and the slot receiver for eight-man. It has not been different from what we did already. It has not been much of a transition."
Whitens said "we're having a lot of fun. We are all enjoying it."
Senior captain and tight end Brett Baird, who only plays football, said he enjoys the 8-player game more. "Once you get through the first two weeks and know the plays and how everything works, it is just football."
He said the 11-player game is harder because "there are a lot more linemen and there are bigger guys. The eight-man game has more (playing) room. There are strengths and weaknesses both ways. Football is football; it doesn't matter."
The 8-player game is a better fit for the Jets because now they are playing comparable-sized teams and schools. Under the 11-player version the Class D school had games against such Class C opponents as Norway, Manistique, Munising and Newberry.
The change has also been beneficial for the students. Bellefeuil said Morgan Cox, a tight end-defensive end who also plays basketball, has embraced the new format and gained confidence and maturity this year after the MHSAA title run in basketball. "Now he is one of the guys out in front for the drills. He is definitely a leader," said Bellefeuil.
"We talked about going eight-man for a couple of years," he added, noting now the Jets do not have to elevate freshmen or sophomores to the varsity. "You are asking 14-15 year old kids to tackle 18-19 year old kids. They were not ready for that, and it is dangerous."
He said practice does not "seem like drudgery to them" under 8-player football. "They like playing the football brand of basketball they play because it is familiar to them," noting the fast-break basketball style and up-tempo football approach.
Having more depth allows the Jets to have fresh players available for more plays, which also fits the up-tempo style. "Now we get to play all of our kids and we wear teams out, like teams used to wear us out," said Bellefeuil. "A lot of injuries happen when you are tired and fatigued."
Although the Jets are having success in their first season of 8-player, Pontbriand admits the change has not been totally accepted in the school district.
"Not everyone is buying in, but we have to do what is best for the kids," he said. "The varsity team has really bought in."
The carryover from the phenomenal basketball season has also been important. "Carrying that attitude and enthusiasm over to the grass sport can be a deadly combination," Pontbriand said. "Those six kids (from basketball) are born leaders, and the other kids who sit in the front row cheering section now get to be part of that on the front line.
"It definitely sets a tone" in the classroom and community, he said of that success to start the school year. "It builds confidence and gives the kids a sense of entitlement and a chance to succeed. If you're the best on the field, you want to be the best in the classroom."
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Members of the North Central football team go through blocking and tackling drills at practice Wednesday in Powers. (Middle) North Central football coach Kevin Bellefeuil indicates a pass route he wants his receivers to take. (Below) Like North Central's helmets indicate, the Jets are flying high in their first season of 8-player, off to a 5-0 start while averaging 73.6 points a game. (Photos by Denny Grall.)