Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 in Review
September 14, 2015
By Geoff Kimmerly
Second Half editor
Admittedly, last week's statewide slate of varsity football games didn't appear that intriguing on first glance.
Of course, that means we ended up with more noteworthy results than we expected – and some hard decisions picking which had the biggest impacts as we completed the first third of this season.
See below for five of the most significant finishes from every region of the state, plus links to coverage from those that stuck out most.
Bay & Thumb
Marlette 27, Reese 26
The Red Raiders are 3-0 for the fourth time in five seasons, but living a little on the edge after also beating Bad Axe by a point in Week 2. Reese (0-3) opened with 20 straight points, and took back the lead after Marlette’s first go-ahead score made it 21-20 during the second quarter. The Red Raiders took the lead back for good with a final score with just more than six minutes to play. Click for more from the Port Huron Times-Herald.
Also noted:
Pinconning 28, Whittemore-Prescott 6 – The Spartans (2-1) ended a five-game losing streak to the Cardinals (1-2), a 10-win team last season, with Pinconning’s start its best since its last playoff season of 2009.
Algonac 50, Imlay City 0 – The Muskrats’ story keeps getting better, with its 3-0 start equaling its best season finish since 2007 and its best start since 1972.
Lake Fenton 49, Montrose 21 – The Blue Devils (2-1) no doubt were happy to equal last season’s win total by contributing to the rival Rams’ first 1-2 start since 2009.
Saginaw Swan Valley 26, Alma 21 – The Vikings are finding their way post-Alex Grace, and moved to 2-1 by handing the Panthers (2-1) their first loss
Greater Detroit
Warren Mott 32, Macomb Dakota 27
After surging to a 26-0 lead, Mott held on against what was one of the state’s most impressive teams of the first two weeks. Dakota opened this fall by ending two-time reigning Division 1 champion Clarkston’s 27-game winning streak, then beat rival Clinton Township Chippewa Valley in Week 2. But Mott moved to 3-0 and in doing so gained nice footing in a Macomb Area Conference Red race that could be one of the most competitive in the state. Click for more from the Macomb Daily.
Also noted:
Clinton Township Chippewa Valley 32, Sterling Heights Stevenson 28 – Quarterback Patrick Briningstool’s two touchdown passes during the final five minutes finished a late comeback for the Big Reds (2-1), who avenged last season’s loss to the Titans (2-1).
Detroit Martin Luther King 20, Detroit East English 15 – The Crusaders (3-0) withstood their first tough challenge of the Detroit Public School League schedule and earned their second win by five or fewer points while handing East English (2-1) its first loss.
Sterling Heights 13, St. Clair 10 – The Stallions won two games combined over the last two seasons but are 3-0 for the first time since 1987 after dropping St. Clair to 0-3.
West Bloomfield 35, Clarkston 21 – The Lakers moved to 3-0 for the first time since 1989 thanks in part to four TD runs by Trishton Jackson, while the tough early go continued for the Wolves (1-2).
Mid-Michigan
Grand Ledge 34, Lansing Sexton 32
Grand Ledge had to outlast a previously inexperienced but quickly improving Sexton team to reach 3-0 for the first time since 2011. After just one game of league play, the Comets look like strong favorites in the Capital Area Activities Conference Blue, with Jackson the only other team in the league with fewer than two losses overall. Sexton (0-3) hadn’t lost a league game since Week 8 of 2012. Click for more from the Lansing State Journal.
Also noted:
East Lansing 28, Jackson 21 – Before handing Jackson (2-1) its first loss, the Trojans (1-2) had fallen by only 13 and seven points, respectively, to teams a combined 5-1.
Dansville 40, Fulton 27 – The Aggies have solidified themselves as a top-four team in the Central Michigan Athletic Conference the last few seasons, and for the second year in a row will take on powers Pewamo-Westphalia and Fowler in back-to-back weeks off a 3-0 start.
St. Johns 49, Mason 28 – Seemingly forgotten again in a league with usual favorites DeWitt and Mason (2-1), St. Johns (2-1) looks every bit the contender in the CAAC Red.
Eaton Rapids 34, Ionia 26 (2 OT) – These teams are in similar position in the CAAC White, both facing tough opponents ahead and Eaton Rapids (2-1) thankful for a slight upper hand as Ionia (1-2) must continue to build after a second loss by six or fewer points.
Northern Lower Peninsula
Traverse City Central 32, Traverse City West 26 (OT)
This season’s Patriot Game again went to Traverse City Central, which also celebrated the 600th win in program history and sits fifth all-time among Michigan high schools for varsity football victories. The Trojans (3-0) have beaten rival West (0-3) three of the last four seasons in the annual game at Thirlby Field. Click for more from the Traverse City Record-Eagle.
Also noted:
Hillman 35, AuGres-Sims 20 – The Tigers (2-1) bounced back from a Week 2 loss to continue a recent winning streak over the North Star rival Wolverines (0-3).
Petoskey 38, Cadillac 13 – The Northmen (2-1) also bounced back from a Week 2 loss to down reigning Big North Conference champion Cadillac (0-3) for the first time since 2011.
Gaylord 17, Escanaba 7 – The Blue Devils (3-0) won this matchup of previous unbeatens, although Escanaba’s start remains its best since 2011.
Grayling 30, Maple City Glen Lake 15 – The Vikings (2-1) got back on the right foot quickly after a big Week 2 loss to rival Gaylord by handing league foe Glen Lake (2-1) its first loss this fall.
Southeast & Border
Morenci 22, Petersburg-Summerfield 8
Morenci’s success of a year ago wasn’t a one-time surge – the Bulldogs have now beaten three 2014 playoff teams to open this fall. Morenci has given up only single-digit points in nine its last 12 regular-season games, although the Tri-County Conference challenges should be tougher this time with Sand Creek rejuvenated and Clinton and Ottawa Lake-Whiteford both undefeated as well so far. Click for more from the Adrian Daily Telegram.
Also noted:
Brooklyn Columbia Central 26, Hillsdale 22 – The Eagles (3-0) won two games last season and hadn’t beaten Hillsdale (1-2) since 2011, including a 41-3 loss to the Hornets a year ago.
Homer 32, Concord 30 – The Trojans (2-1) took the momentum away from Concord (2-1), which had celebrated the week before a solid win over reigning Big Eight Conference champion Union City.
Jackson Lumen Christi 20, Battle Creek Harper Creek 17 – The Titans (3-0) remained undefeated with their second win this season by three points or fewer, and this one much closer than last year’s 34-14 win over Harper Creek (1-2).
Vandercook Lake 41, Addison 7 – The Jayhawks (3-0) early are outscoring opponents on average 36-7 during their best start since 2008.
Southwest Corridor
Portage Central 7, Stevensville Lakeshore 6
This was the second time in four seasons these teams played to within a point of each other – the other two games were decided by three and 10 – and Portage Central avenged last season’s 20-17 loss in part by blocking Lakeshore’s extra-point try with just under 10 minutes to play. The Southwest Michigan Athletic Conference West rivals have split their last four meetings – with the winner of this game going on to win the league title the last three seasons. Click for more from the St. Joseph Herald-Palladium.
Also noted:
Battle Creek Central 35, Battle Creek Lakeview 27 – Central (1-2) broke a four-game losing streak against Lakeview (1-2) after scoring only seven points against the Spartans during those previous four matchups.
Delton Kellogg 21, Constantine 18 – The Panthers (2-1) had dropped all six meetings with Constantine (1-2) when the two were in the former Kalamazoo Valley Association, but are 1-0 against the Falcons now that they are in the Southwestern Athletic Conference.
Kalamazoo Central 18, Kalamazoo Loy Norrix 6 – This gives the Maroon Giants (1-2) a 4-3 advantage over the recent history of this rivalry after Loy Norrix (1-2) won last season 20-19.
Coldwater 35, Battle Creek Pennfield 8 – The undefeated Cardinals (3-0) have yet to give up more than eight points in a game this fall and haven’t given up double digits in the regular season since Week 7 of 2014.
Upper Peninsula
Bark River-Harris 56, Newberry 34
Every week the wins are getting more impressive for Bark River-Harris, which moved to 3-0 for the first time since 2009 while handing Newberry (2-1) its first loss. The Broncos literally have doubled their offensive output every week this season, from 14 points in a one-point win over Crystal Falls Forest Park on opening night, to 28 against Gogebic last week and 56 on Friday. Click for more from the Escanaba Daily Press.
Also noted:
Ishpeming Westwood 20, L’Anse 12 – The Patriots (2-1) won this first matchup between these two since the early 1990s, with L’Anse dropping its first game after two league wins.
Munising 12, Felch North Dickinson 8 – Make that 11 straight regular-season wins for the Mustangs (3-0), although the Nordics (1-2) gave them the toughest test during that run.
Iron Mountain 26, Iron River West Iron County 0 – The Mountaineers (2-0) avenged a 24-0 shutout from a year ago at the hands of the rival Wykons (0-3).
Sault Ste. Marie 35, Marquette 21 – The Blue Devils (2-1) broke a five-game losing streak to Marquette (0-3) to move to 2-1 for the first time since 2008.
West Michigan
Muskegon 39, Grandville 12
Friday turned into a flood of historical references and national headlines from Michigan's west coast after Muskegon became the state's first high school football program to earn 800 varsity wins – which also puts the Big Reds tied for ninth in national high school history. They are 2-1 this season and 800-274-43 dating to 1895 (and watch for more on this on Second Half soon from MHSAA historian Ron Pesch, a Muskegon resident and the expert on the subject). Grandville fell to 2-1. Click for more from the Muskegon Chronicle.
Also noted:
East Grand Rapids 35, Caledonia 28 – With plenty of tough competition ahead, this was huge for the Pioneers (3-0) as Caledonia (2-1) also has been one of this area’s most impressive teams early.
Zealand East 39, Hudsonville 33 – Last season’s uncharacteristic 2-7 finish for East (3-0) included a 40-0 loss to Hudsonville (2-1), making this a pretty significant turnaround to say the least.
Ada Forest Hills Eastern 48, Grand Rapids West Catholic 15 – This is a signature win for the still-emerging coach Eddie Ostipow era at Forest Hills Eastern (3-0); the Hawks had dropped all three of their recent meetings with the two-time reigning Division 5 champion.
Muskgon Mona Shores 31, Rockford 10 – Last season’s three-point loss to Rockford (1-2) was Mona Shores’ only defeat of the regular season; the Sailors (3-0) might be even stronger this fall and will have more opportunities to prove it.
8-Player
Rapid River 28, Cedarville 14 – As explained last week, Cedarville’s only regular-season losses of the last three years have come, now three times, to the Rockets (3-0). But for the first time since both moved to 8-player football, they aren’t in the same league – which means a possible rematch in the playoffs for the second straight year would mean infinitely more than this appetizer.
Also noted:
Peck 28, Kinde-North Huron 22 – The generally-powerful Pirates came back from a significant Week 2 loss to Morrice by taking an early upper hand in the North Central Thumb 8-Man League.
Powers North Central 76, Bellaire 14 – Circle Week 8 against Rapid River on the North Central schedule; the Jets (3-0), in their first season of 8-player, are looking that dangerous after winning big over another of the annual powers in Bellaire (2-1).
PHOTO: St. Louis, here adding a few more points in last week's 38-6 win over Breckenridge, is 3-0 for the first time since 1978. (Click for more from HighSchoolSportsScene.com.)