Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
A Game for Every Fan: Week 1 Preview
August 26, 2015
By Geoff Kimmerly
Second Half editor
The first weekend of high school football season always is filled with new beginnings. But that doesn't mean that all making fresh starts are completely unfamiliar.
A pair of grand old stadiums will have new looks. Thousands of fans are expected to file into Flint’s Atwood Stadium on Thursday and Mount Pleasant’s Community Stadium on Friday for the first games after both received major renovations this offseason.
And plenty of stars from last season are back for another go. Thousands more will likely pour into Wayne State University on Saturday for the Prep Kickoff Classic to watch six of the Detroit area's annual MHSAA Finals contenders, and top teams from all over the state are facing off against each other to get 2015 underway.
There are no shortage of games to watch, no matter where you call home. Below is a look at games that stand out from each of eight regions across the state, plus from our group of 8-player matchups. All are Friday unless noted. Records listed are from 2014.
And make sure to follow results as they come in on the MHSAA Score Center, and come back to Second Half later Monday for our round up of the most significant results from the first week.
Bay & Thumb
Marysville (7-4) at Richmond (10-2) (Thurs.)
Richmond advanced to the Division 4 Regional Finals last season with its first double-digit win season since 2003 and thanks to two over Marysville – 47-0 on opening night and 48-6 in the District Final. But the Vikings quietly have earned six playoff berths in seven seasons and might have an opening for revenge this week with an experienced lineup taking on a Richmond team filled with new starters.
Others that caught my eye: Saginaw Nouvel (4-5) at New Lothrop (11-1) (Thurs.), Millington (9-2) at Vassar (5-4) (Thurs.), Davison (4-5) at Fenton (9-1) (Thurs.), Grand Blanc (5-4) at Flint Carman-Ainsworth (8-3).
Greater Detroit
Warren DeLaSalle (11-3) vs. Detroit Martin Luther King (8-2) at Wayne State (Sat.)
The reigning Division 2 champion, DeLaSalle, takes on a favorite this season in King. The Crusaders are keyed by some of the state’s most impressive offensive players in receiver Donnie Corley and running back Martell Pettaway, while the Pilots will attempt to slow them returning important cogs back from a defense that gave up only 12.8 points per game last fall.
Others that caught my eye: Clarkston (14-0) at Macomb Dakota (8-3) (Thurs.), East Kentwood (11-2) at Farmington Hills Harrison (10-3), Muskegon (12-2) at Detroit Catholic Central (4-5), Southfield (9-4) vs Detroit Cass Tech (12-1) at Wayne State (Sat.).
Mid-Michigan
Beal City (10-3) at Mount Pleasant Sacred Heart (5-5)
These nonconference rivals have opened with against other all but two seasons going back to 1991, and this weekend will do so to debut the renovated Community Stadium. The Aggies are coming off another long playoff run, just missing a third straight trip to the MHSAA Finals with a three-point loss in the Semifinal. Sacred Heart hasn’t made the Finals since 2010, but is riding 10 playoff appearances over 11 seasons and looking to avenge some heavy losses to Beal City as of late.
Others that caught my eye: Clare (8-3) at Ithaca (13-1) (Thurs.), Mason (8-4) at Okemos (6-4) (Thurs.), Madison Heights Madison (9-3) at Pewamo-Westphalia (10-3) (Thurs.), Midland Dow (10-1) at Mount Pleasant (7-4).
Northern Lower Peninsula
Mendon (10-2) at Boyne City (12-1) (Thurs.)
Boyne City is following up tying its best record ever and falling by only four in last season’s Division 6 Semifinals by taking on perennial power Mendon in what should be one of the state’s best games outside Detroit this weekend. The Hornets have won at least 10 games eight straight seasons and in 11 of the last 12. Boyne City has made the playoffs 10 of the last 12 seasons and set a school record scoring 500 points in 2014.
Others that caught my eye: Reed City (9-3) at Baldwin (10-2), Marquette (7-3) at Traverse City St. Francis (9-3), Johannesburg-Lewiston (9-2) at Mancelona (6-4), Sault Ste. Marie (5-4) at Petoskey (9-3).
Southeast & Border
Rockford (8-3) at Saline (12-2)
Expectations are high after Saline made the MHSAA Finals last season for the first time, falling to Clarkston 33-25 in the Division 1 championship game. Quarterback Joshua Jackson is among returnees and is considered one of the state’s most dynamic at his position. But teams learned long ago they can’t look past Rockford – and that’s hardly made a difference as the Rams haven’t missed the playoffs since 1994 and went 8-3 last season despite being outscored for the season.
Others that caught my eye: Grand Rapids Northview (6-4) at Chelsea (9-3) (Thurs.), Monroe St. Mary Catholic Central (13-1) at Tecumseh (5-5) (Thurs.), Pittsford (7-3) at Morenci (10-2), Clinton (10-1) at Manchester (8-2).
Southwest Corridor
Portage Northern (7-4) at Battle Creek Lakeview (9-2) (Thurs.)
These two are facing off on opening night for the second straight year and after three games of significance over the last two seasons. Although Portage Northern beat Lakeview 28-24 in last season’s opener, Lakeview beat the Huskies in their Division 2 District Final 21-0 after eliminating Northern in the first round in 2013, 31-7. Lakeview didn’t lose again after last season’s opener until falling in the Regional Final.
Others that caught my eye: Plainwell (8-2) at Three Rivers (6-4) (Thurs.), Caledonia (7-3) at Battle Creek Harper Creek (6-5), Stevensville Lakeshore (8-3) at Battle Creek Central (5-4), Mattawan (6-4) at Portage Central (7-2)
Upper Peninsula
Iron River West Iron County (9-2) at Munising (12-2)
Munising made last season’s Division 8 Final and pulled off its best finish since 1980 led by a handful of elite seniors whose only other loss last fall came on opening night – 28-6 to Iron River West Iron County. The combination of both should give these Mustangs plenty of motivation against a Wykons team that has won 19 of its last 20 regular-season games.
Others that caught my eye: Crystal Falls Forest Park (9-2) at Bark River-Harris (8-3), Iron Mountain (6-4) at Ishpeming (12-1), Central Lake (6-5) at St. Ignace (10-1), Marinette (3-6) (Wis.) at Menominee (12-1) (Sat.).
West Michigan
Jackson Lumen Christi (11-1) at Grand Rapids West Catholic (14-0)
Few teams in Michigan are replacing superstars on the level of graduated Lumen Christi running back Khari Willis and West Catholic quarterback Travis Russell. But both teams have been down this road before. West Catholic is the two-time reigning Division 5 champion and has 10 or more wins in six straight seasons; Lumen, while coming off its most wins since 2009, has made the playoffs 17 straight times.
Others that caught my eye: Grand Rapids Catholic Central (6-4) at East Grand Rapids (6-4) (Thurs.), Walled Lake Western (9-2) at Lowell (10-2) (Thurs.), Muskegon Catholic Central (14-0) at Muskegon Oakridge (8-2), Grand Rapids Christian (6-5) at Grand Rapids South Christian (12-2)
8-Player
Kingston (7-4) at Deckerville (9-3)
A couple pockets of 8-player dominance have cropped up over the first few seasons of the sport, and these are two of the best and most consistent programs coming from Michigan’s thumb. Deckerville won the MHSAA title in 2012 and made the Semifinals last season after sweeping Kingston 14-8 in Week 2 but then 72-22 in the Regional Final. They play twice this season during the regular season alone; this one doesn’t count in the North Central Thumb 8-Man League standings, but the rematch comes in Week 4.
Others that caught my eye: Owendale-Gagetown (8-2) at New Haven Merritt (6-4) (Thurs.), Rapid River (10-1) at Onaway (4-5).
PHOTO: Saline quarterback Joshua Jackson prepares to hand off during last season’s Division 1 Final against Clarkston. Both teams’ returns to the field this weekend are among the most highly-anticipated in Michigan.