Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Sailors Eye 'Their Turn' after QB Moves On
August 25, 2015
By Dean Holzwarth
Special for Second Half
CUTLERVILLE – With the 2015 season opener against Grand Rapids Christian a few days away, South Christian football coach Mark Tamminga said quarterback isn’t a position that's stressing him out.
That statement might be a bit surprising considering Tamminga graduated this spring one of the most prolific passers in Michigan High School Athletic Association history.
Jon Wassink capped a banner high school career last fall by guiding the Sailors to a Division 4 championship with a dramatic 28-27 win over Lansing Sexton.
Wassink, a three-year starter, took his talents to Western Michigan University, but not before finishing second all-time in the MHSAA record book for career passing yards with 8,124.
In fact, Wassink’s name appears in the MHSAA record book 17 times despite playing only three varsity seasons. He’s third in career passing attempts (884), second in completions (584) and fifth in touchdown passes (76).
“We’re never going to replace a Jon Wassink; there’s no doubt about that,” Tamminga said after practice last week. “But I have two kids right now fighting for the quarterback position, and whichever one gets the job is going to be a very good high school quarterback. Maybe an all-conference quarterback, I’m not sure, but the quarterback position right now is pretty far down on my worry list.
“We have other things to worry about. Our line, our receivers, but we’re going to be fine with our quarterback. We’re going to score some points.”
Besides Wassink, the Sailors graduated a bevy of talent from a senior class that won 12 straight games after an 0-2 start to win their second MHSAA Final in three seasons.
Eighteen starters are gone, leaving behind a young team stacked with juniors and sophomores.
The only remaining starters are seniors Ezinga, Niewiek, John Masselink (TE/S) and Dylan Brink (RB/LB).
“We lost a great senior class, all the way down,” Tamminga said. “They were such great leaders, and the kids rallied around them. I told this year’s group that it’s their turn. They have to step up. You can win games with underclassmen, but to win consistently you have to have senior leadership, and that’s what I need from those guys. So far they have shown that, and we’re pretty proud of them.”
The person attempting to fill the void left by Wassink was yet to be determined at the start of this week. Junior Eric Dykstra and sophomore Andrew Haan are vying for the starting position.
Dykstra is the frontrunner, but recently suffered a wrist injury. That allowed Haan to take a majority of reps in practice and during the Sailors’ preseason scrimmage.
Tamminga said both have the potential to step in and lead this year’s squad.
“I would say Eric has the upper hand if healthy, but it is so close,” he said. “We don’t lose a beat with Andrew in there either. Both of them realize they have big shoes to fill, but what is so great is they don’t feel they have to be the next Jonny Wassink. They are going to be them, and they are going to be very good high school quarterbacks.”
South Christian also will miss Wassink’s ability to run the ball. He rushed for 3,252 yards and 50 touchdowns in three seasons.
“He definitely made big plays with his arm and his legs, which I think is going to hurt us the most,” Sailors’ right guard Josh Ezinga said. “He was such a two-dimensional player that defenses had to either prepare for him running-wise or passing-wise.
“And even though as a lineman you try not to miss a block, it happens once in a while, and he would just make a play and make you look like you’re the best in the world because he would make people miss.”
The absence of Wassink will be felt from a leadership standpoint as well. He wasn’t only a playmaker, he was there to help the younger players improve.
“Obviously Jon was a great player, but he also was a great leader,” senior wide receiver Jake Niewiek said. “He helped me a lot when I was getting started with the offense. Being a receiver in the system was a little complicated, but he really took us under his wing and showed us what we had to do.”
But Tamminga said adjustments have been made to atone for Wassink not being on the field in 2015.
“We basically had it pretty easy when he was here, and now we have to step up and coach to our strengths,” he said. “You have to coach differently because Jonny was like having another coach on the field. These kids are not going to be able to do the things that Jonny did. We have to adjust as coaches to compensate for that.”
The key losses by the Sailors have other teams chomping at the bit to dethrone the two-time Ottawa-Kent Gold champions.
But while others may deem this a down year, South Christian hopes to maintain the same tradition of winning to which it has become accustomed.
“I think there are different expectations for us from the public and the media, but I think all the pieces of the puzzle are there and we can still be a great team this year,” Ezinga said. “I definitely think we can win with sophomores and juniors, and they realize they have to go hard every single play.”
Niewiek agreed that this year’s team can still be a formidable challenger.
“Practices have been great and everyone has been working their butts off,” he said. “We obviously have lower expectations than last year, but we hope to surprise some people. We want to keep the bar set high.”
Tamminga said the first goal is to get to six wins, which won’t be easy with three straight playoff teams on the schedule to open the season.
“We want to make the playoffs,” he said. “Just make the playoffs, but what worries me is if we don’t have three good games and go 0-3. I still believe we can go 6-3 and make the playoffs. They have to believe it, and that’s the challenge ahead of us right now.”
Dean Holzwarth covered primarily high school sports for the Grand Rapids Press and MLive for 16 years and more recently served as sports editor of the Ionia Sentinel and as a sports photojournalist for WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties.
PHOTOS: (Top) South Christian’s Jake Niewiek celebrates a turnover during last season’s Division 4 Final at Ford Field. (Middle) The Sailors’ Jake Elzinga works to stay in front of a Sexton ball carrier; both he and Niewiek return this fall.