Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Performance: Muskegon's La'Darius Jefferson
November 29, 2017
La’Darius Jefferson
Muskegon senior – Football
Muskegon’s 6-foot-2, 215-pound quarterback ran 32 times for 247 yards and four touchdowns to lead the Big Reds to a 28-10 win over Farmington Hills Harrison in Saturday’s Division 3 Final, earning Jefferson the Michigan Army National Guard “Performance of the Week.” The championship was Muskegon’s first since 2008 and came after the Big Reds fell by a point to Orchard Lake St. Mary’s in the 2016 championship game – when the Eaglets scored with four seconds to play.
Jefferson, who also celebrated his 18th birthday Saturday, finished this season with 2,097 yards and 33 touchdowns rushing and 1,205 yards and 21 touchdowns passing. His rushing touchdown total will make the MHSAA record book, and his performance Saturday earned four entries for accomplishments in a championship game. After splitting time at quarterback as a junior – and running for two touchdowns in the 2016 Final – Jefferson led arguably the best team in the state, regardless of division. The Big Reds scored 722 points, which rank third-most in state history, averaging 51.2 per game, which ranks 10th. Their average margin of victory was 45 points, and they outscored their five playoff opponents by a combined 221-36.
Individual awards are piling up for Jefferson, who was named Division 3-4 Player of the Year by The Associated Press and statewide Michigan High School Football Player of the Year by MLive. He previously had committed to continue his football and academic careers at University of Central Florida, but has re-opened his recruiting with Michigan State and Georgia Tech among those recruiting him hardest. Jefferson, who also ran track last spring, has big plans aside from football; he carries a 3.4 cumulative grade-point average and is a member of National Honor Society, and he plans to study aerospace engineering wherever he ends up.
Coach Shane Fairfield said: “He is just a selfless kid that loves to win, that loves family. He’s driven by the relationships in his home. And he loves his teammates. And he was more vocal and determined this week to get this win, because his biggest thing is he wants all the kids who aren’t going to have the chance to experience what he’s going to experience after he graduates to have some type of experience that they can say either, ‘Hey, I played with La’Darius’ or ‘I won a state championship when I was in high school.’ And that’s it – he’s very aware of how lucky and fortunate he is to be in the position he is, and he just wants to share that with all of his teammates.”
Performance Point: “It’s amazing. It’s something people dream of,” Jefferson said. “People dream about scoring the last touchdown in their backyard, making the final hoop. It’s a blessing. I’m trying to hold my tears in. We worked so hard to get here. We’ve been gassed and pounded. It’s so special. … This is the best thing that’s ever happened to me besides my family.”
Team of destiny: “It’s something these boys have been dreaming about. I kid you not; I told Eli Jackson, 44, our eighth grade year that we were going to win it. I mean, we’re here.”
Motivated Muskegon: “We had a chip on our shoulder until (the clock) was zero-zero. We weren’t done. We had a chip on our shoulder all year. Everybody we played, we said we’re going to punish. … Everybody doubted us. Everybody said we lost Kalil Pimpleton, one of the best players in the state (who played this fall at Virginia Tech). We lost JaCorey Sullivan (Central Michigan) … Andrew Ward (Nebraska), one of the best defensive players in the state last year. We lost them big boys up front. So we overcame.”
Checkmate: “I’ve been more humble (this season). I enjoy the moment. I feel like last year it was an amp moment; I wasn’t feeling it. I told myself, it’s all I’ve got. It’s my last job. I go through every day and I do a checklist. As a kid I dreamed about winning player of the year and breaking records and doing all this, and I did all that. The final checklist was win a state championship, and I can go home and check that off.”
Soaring on and off the field: “I know I want to be a successful young man beyond football. I want to go to college and study aerospace engineering, get my degree and help provide for my family. I’ve got goals beyond football. I thought as a kid that football was the only thing that I had, (but) I can do without football. I’m a great student. I work hard; I work my butt off in the classroom. I want to build planes. Who don’t want to build planes? Who don’t want to be like, ‘Oh, La’Darius built this big machine that’s flying?’ It’s cool; it’s unique.”
- Geoff Kimmerly, Second Half editor
Every week during the 2017-18 school year, Second Half and the Michigan Army National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.
The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom or protect lives and property of Michigan citizens during a local natural disaster.
Previous 2017-18 honorees:
November 23: Ashley Turak, Farmington Hills Harrison swimming - Read
November 16: Bryce Veasley, West Bloomfield football - Read
November 9: Jose Penaloza, Holland soccer - Read
November 2: Karenna Duffey, Macomb L'Anse Creuse North cross country - Read
October 26: Anika Dy, Traverse City Central golf - Read
October 19: Andrew Zhang, Bloomfield Hills tennis - Read
October 12: Nolan Fugate, Grand Rapids Catholic Central football - Read
October 5: Marissa Ackerman, Munising tennis - Read
September 28: Minh Le, Portage Central soccer - Read
September 21: Olivia Theis, Lansing Catholic cross country - Read
September 14: Maddy Chinn, Pontiac Notre Dame Prep volleyball - Read
PHOTOS: (Top) La'Darius Jefferson crosses into the end zone for one of his four touchdowns during the Division 3 Final on Saturday at Ford Field. (Middle) Jefferson breaks into an opening while Harrison defenders pursue.