Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff Week 1 Preview
October 26, 2017
By Geoff Kimmerly
Second Half editor
Michigan’s high school football championship quest is set to begin this weekend in historic fashion, with a record 288 teams taking part in this 43rd MHSAA Playoffs.
So let’s get right to it. Our “Drive for Detroit” previews powered by MI Student Aid will follow a similar format as during the regular season, except that instead of organizing the must-watch games by region we’ll pick out some of the most intriguing from every division – including the two 8-player divisions in something of a “March to Marquette.”
There are a variety of options to watch 13 playoff games live tonight – click Prep Zone for four free broadcasts from FOX Sports Detroit and check out the MHSAA.tv schedule – and be sure to keep up with all of the scores and new pairings as they’re created on the MHSAA playoff scoreboard page. The MHSAA Playoffs are sponsored by the Michigan Army National Guard.
11-Player Division 1
Saline (7-1) at Canton (8-1), Friday
This is a rematch of last season’s District Final, a 37-31 Saline win. The Hornets are coming back from a week off after winning the Southeastern Conference Red. They’ve won seven straight since falling to Rockford on opening night, and few teams have had as much playoff success of late – Saline has played in three straight Regional Finals and four over the last five seasons. Like Saline, Canton also fell on opening night – to Muskegon Mona Shores – but has won eight straight on the way to the overall Kensington Lakes Activities Association title. The Chiefs also are quietly are as familiar with the playoffs as any program; Canton will be making its 16th appearance in 17 seasons.
Others that caught my eye: FRIDAY Grandville (6-3) at Holland West Ottawa (8-1), Bloomfield Hills (6-3) at West Bloomfield (7-2), Romeo (7-2) at Rochester Adams (8-1), Rockford (6-3) at Grand Ledge (8-1).
11-Player Division 2
Birmingham Brother Rice (6-3) at Birmingham Groves (7-2), Friday
These two have met in District games in 2016, 2014 and 2013, with Groves winning last season’s 24-0 to claim a District Final after falling badly in their first two recent meetings. The Falcons are Oakland Activities Association White co-champions but coming off a 49-26 loss to OAA Red co-champ West Bloomfield. Brother Rice has rattled off four straight wins including two over playoff teams and could be hitting stride offensively. The Warriors’ combined 97 points over the last two weeks were 43 percent of their total this season.
Others that caught my eye: FRIDAY Portage Central (7-2) at Muskegon Mona Shores (8-1), Lowell (6-3) at Flushing (7-2), Livonia Churchill (7-2) at Pinckney (8-1), Warren DeLaSalle (7-2) at Ferndale (8-1).
11-Player Division 3
Grand Rapids Christian (7-2) at DeWitt (8-1), Friday
This is a rematch from opening night, when Grand Rapids Christian got up big and held off DeWitt’s fourth-quarter comeback attempt to win 38-30. The Panthers rebounded immediately to defeat Grand Ledge the next week for the unofficial title of Greater Lansing’s best team, and they haven’t given up more than 14 points in a game since falling to the Eagles. Christian mostly navigated the competitive Ottawa-Kent Conference Gold schedule, falling only to East Grand Rapids until last week’s unexpected 24-20 loss to two-win Middleville Thornapple Kellogg. Many eyes will be watching to see if the Eagles bounce back this time as the winner has the possibility of seeing EGR in the District Final.
Others that caught my eye: FRIDAY Zeeland West (6-3) at Zeeland East (9-0), Coldwater (6-3) at Battle Creek Harper Creek (9-0), St. Joseph (7-2) at Stevensville Lakeshore (8-1), Redford Thurston (6-3) at Romulus (6-3).
11-Player Division 4
Wyoming Godwin Heights (7-2) at Wyoming Kelloggsville (9-0), Friday
Few rivalries have enjoyed the level of back-and-forth this one has rolled out over the last four seasons, and this will be the first playoff rematch. Kelloggsville won this season’s first meeting in Week 6 by a point, last season’s by two points and the 2014 game by four. In the middle, Godwin Heights claimed a two-point win in 2015. In part because of that 21-20 victory four weeks ago, Kelloggsville went on to finish as champ of an O-K Silver that sent four teams to the playoffs.
Others that caught my eye: FRIDAY Williamston (5-4) at Lake Fenton (8-1), Coopersville (6-3) at Comstock Park (6-3), Benton Harbor (5-4) at Edwardsburg (8-1), Vicksburg (7-2) at Three Rivers (7-2).
11-Player Division 5
Gladstone (7-2) at Kingsford (7-1), Friday
Gladstone has enjoyed its best season since 2008, winning the Mid-Peninsula Conference after moving into that league this season from the Great Northern Conference. Despite taking its two losses over the last three weeks, the Braves tuned up for the offseason against former GNC foe Escanaba and Calumet, two more of the best in the Upper Peninsula. They’ll hope that extra prep work pays off against arguably the number one team north of Mackinac Bridge, GNC champion Kingsford, which has beaten Gladstone in 18 straight.
Others that caught my eye: FRIDAY Grant (6-3) at Newaygo (7-2), Carrollton (6-3) at Freeland (6-3), Lansing Catholic (7-2) at Olivet (8-1), Richmond (7-2) at Marine City (7-2).
11-Player Division 6
Detroit Henry Ford (6-3) at Warren Michigan Collegiate (9-0), Friday
This District provides an interesting gauge for a pair of Detroit leagues that don’t frequently cross paths. Henry Ford and Central in the other Pre-District opener are from the Detroit Public School League – Ford finished fourth in the Green behind Division 1 Cass Tech, Division 3 Cody and Division 4 Mumford. Michigan Collegiate, from the Charter School Conference, built the highest playoff point average in Division 6 by winning that league ahead of Division 4 Harper Woods Chandler Park while also earning significant nonleague wins over Division 4 Pontiac Notre Dame Prep and Division 1 Walled Lake Central.
Others that caught my eye: FRIDAY Maple City Glen Lake (6-2) at Boyne City (9-0), Morley Stanwood (7-2) at Kent City (9-0), Schoolcraft (5-4) at Watervliet (9-0), Detroit Central (7-2) at Clinton Township Clintondale (7-2).
11-Player Division 7
Riverview Gabriel Richard (8-1) at Rochester Hills Lutheran Northwest (9-0), Friday
This is another opportunity for two programs already enjoying historic success this fall. Gabriel Richard is 8-1 for the first time since 1980 after finishing second in the Detroit Catholic League Intersectional I and has won a playoff game only once before – two seasons ago. Lutheran Northwest won the Michigan Independent Athletic Conference title with its second 9-0 season since starting the program in 1987 – and a win tonight also would be its second playoff win ever, adding to the first that came after starting 10-0 in 2008.
Others that caught my eye: FRIDAY Grand Rapids NorthPointe Christian (6-3) at Pewamo-Westphalia (8-1), Flint Hamady (7-2) at Elkton-Pigeon-Bay Port Laker (8-1), Clinton (6-3) at Hudson (8-1). SATURDAY Ishpeming Westwood (8-1) at Elk Rapids (7-2).
11-Player Division 8
Ubly (7-2) at Harbor Beach (8-1), Friday
Only two weeks ago, Harbor Beach downed Ubly 26-14 to win the outright Greater Thumb Conference East championship. How much has changed in 14 days? Perhaps not much, but the rematch could be even closer especially considering Ubly won the previous two meetings before falling Oct. 13. The rivals are plenty familiar with each other, but Ubly more so with the playoffs – the Bearcats made the Semifinals a year ago, while Harbor Beach’s last playoff berth turned into the Semifinal run of 2014.
Others that caught my eye: FRIDAY Newberry (6-2) at Frankfort (6-2), Johannesburg-Lewiston (6-3) at Lincoln Alcona (7-2), Petersburg-Summerfield (6-3) at Morenci (6-3), Waterford Our Lady (6-2) at Clarkston Everest Collegiate (7-2).
8-Player Division 1
Rudyard (7-2) at Cedarville (7-2), Friday
These two tied for second place (with Engadine) in the Bridge Alliance and also had the same playoff point average; Cedarville broke the tie to host this Pre-Regional with its 46-28 opening night win over the Bulldogs. A year ago, the Trojans lost their last three regular-season games and were out of the playoffs the first week; this season they lost two straight in Weeks 7 and 8 but rebounded last week to beat a Brimley team by 50 that may have made the playoffs with a win. Rudyard, on the other hand, fell to league champion Pickford 53-14 last week and has to bounce back quickly to continue its best season since 2011 in 11-player.
Others that caught my eye: FRIDAY Mayville (5-4) at Deckerville (8-1), Kingston (7-2) at Morrice (8-1), Lawrence (4-5) at Camden-Frontier (9-0), SATURDAY Wyoming Tri-unity Christian (6-3) at Suttons Bay (6-3).
8-Player Division 2
Powers North Central (6-2) at Crystal Falls Forest Park (6-2), Friday
These two (with Stephenson) also tied for second place in their league, the Western Eight Conference, behind Rapid River. North Central, the reigning 8-player champion, handed the Rockets a first of two straight losses two weeks ago – and the winner of this game could face Rapid River again in the Regional Final. Forest Park won the first meeting with North Central, 66-58 in Week 2, as both were breaking in new playmakers who now have plenty of experience and lots of opportunity in a division that appears wide open.
Others that caught my eye: FRIDAY Engadine (7-2) at Rapid River (7-2), Bay City All Saints (6-3) at Marion (7-2), Bellaire (5-4) at Onekama (8-1), SATURDAY Battle Creek St. Philip at Flint International Academy (7-2).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Deckerville downed league rival Mayville 42-8 on Sept. 8; they will meet again this weekend in an 8-player Division 2 opener. (Click for more from Varsity Monthly.)