Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Ford Swaps Frustration for Focus

October 24, 2017

By Tim Robinson
Special for Second Half

Midway through the 2016 season, Marcus Ford was frustrated. 

He was on the Pinckney football team, but not playing much.

A big part of that was due to his size — 6-foot-5 and over 400 pounds — but then-defensive coordinator Rod Beaton sensed there was more.

“We feel that we coach very hard,” said Beaton, now Pinckney’s head coach. “We’re very aggressive (on the varsity), and sometimes it’s an adjustment for juniors to understand that when they come out here, there’s expectations.

“There were a couple times where Marcus was questioning … whether football was for him.”

“I didn’t want to be there,” Ford said. “I thought, ‘This is stupid. Why am I here so late?’”

And then came a change.

“It came to a point where he went home and took a day off to re-gather himself,” Beaton said. “Marcus came back and he said to me, ‘Coach, I really want to be a part of things here.’”

And Ford did more than that. 

He grew from a young man who bristled when his coaches pointed out mistakes to one who doesn’t react as if it were a personal attack, from an overweight kid who admits he was on his way to weighing 600 pounds to a big kid who is a key part of Livingston County’s most successful football team as a senior.

He rarely comes out of games, his coach says, and the quiet giant who rarely interacted with his teammates has transformed into a happy, smiling kid who dishes out and takes teasing from them.

It’s a story of transformation that only football could have done for Marcus Ford, who couldn’t play youth football because of his size and whose options for high school athletics seemed limited to football for the same reason. 

“I may sound a little clichéd and corny,” Beaton said, “but I think this is why every single coach in America coaches football, to watch the development of a young man, from freshman to sophomore to junior and to see what football has done for him.”

How did Ford do it?

He turned his mental approach 180 degrees and made drastic changes to his diet and work ethic. 

One clue came in looking at Pinckney’s roster from 2016 compared to 2017. Last year, Ford was listed at 380, which was about 40 pounds less than his actual weight.

This year, he’s listed at 405, which is a dozen pounds more than what he weighs now.

Last year, he played mostly in mop-up roles.

This year, he is a starter on defense, regularly occupying two blockers at a time, which in turn frees linebackers Cauy Hendee and Levi Collins to make tackles. 

“I can play a lot longer,” he said. “I was tired when we were out there, but we don’t believe in the word ‘tired.’ We prefer ‘winded.’ We just need to catch our breath. So I get ‘winded’ a lot less.”

The first thing Marcus decided to change was his diet, and he got his cues by looking in the mirror. 

“I didn’t like the muffin cap that was hanging down,” he said. “I didn’t like my stomach hanging over. ... I thought, ‘I don’t what to have a heart attack at age 25.’ I was doing ‘diets,’ per se, but eventually I thought, ‘This is stupid. Cut out pop and eat better,’ And I did.

“The only thing I would eat that was green was green beans, and they had to be made a certain way,” he said. “Now, I’m more like ‘this is somewhat appetizing. Let me try that.’ I don’t eat candy bars anymore. I don’t eat ice cream when my family does. I drink a lot less milk than I used to, and I drink more water.”

Pinckney offensive coordinator Cody Patton noticed.

“His mom came to me about getting a weight plan, and he stuck with it,” Patton said. “They can only do so much in the weight room. When they leave, there’s not much you can control what they put into their bodies.”

But Ford also changed his mindset about football and being coached.

“His first real commitment was ninth-grade high school football, and it was a big adjustment for him,” Beaton said. “We knew there would be days where he might be a little confrontational, there may be some days where he goes through the motions.”

But after that midseason meeting last year, Ford redoubled his efforts in practice and in the offseason.

The first hint that he was a different player came in June, when Ford earned the team’s first bone helmet sticker of the season for effort in a drill.

“It was our first pursuit drill,” Beaton said. “We go four downs, and those kids have to sprint. There’s no exception. Marcus stepped to his gap, made his reads, flew to the football and didn’t say a word, every single time. He did it four times in a row. It really set the stage. I could tell he was wanting do to things right this year.

“When you see a 6-5, 400-pound kid moving with effort and tenacity, you sit there and go, ‘That young man can help us.’” 

And so he has. 

As a result, Marcus Ford is part of a Pinckney defense that has lifted the Pirates to an 8-1 regular-season record and shared Southeastern Conference White championship. He has transformed from a player who had little stamina to one who can go from opening kickoff to final horn.

“He can play a whole football game,” Beaton said. “He can go through a whole practice. One of the challenges we were talking about in the offseason is he has to put his body and mind in a position to not come off the field.”

That moment came on a warm night early in the season.

“We were in a huddle at Chelsea, and it was late,” Beaton recalled. “He’s drenched in sweat, and I said, ‘Marcus, you need a breather?’ And he said, ‘No, coach. I’m ready.’ That’s pretty cool.”

Asked his ideal weight, Ford said, “I would like to be at 250 if I could,” then laughs. His bone structure is such that at his height, he would be almost gaunt at 250. “I would settle for 340. That’s the dream within a dream goal.”

Next year, he plans to attend college. 

“I want to go into bartending or being a head chef, or get a business degree,” he said. “One other choice is going to a police academy. As long as I can run a mile within 15 minutes, I should be good.”

There’s no reason, now, to think he couldn’t accomplish that. 

He got his first sack against Dexter.

‘I grabbed him and rolled him over on top of me,” Marcus said. “I would have liked to have landed on him, but I got him down in the backfield. It’s good.”

And football now is fun.

“A lot more fun,” he said. 

“Marcus made a concerted effort to our strength and agility program,” Beaton said. “It wasn’t two days at a time, then not be there five or six days. Marcus was there. He would stay after everyone had left and get some extra lifts in or do some extra work to make sure he was putting himself in a (good) position.

“He said, ‘Coach, I want to be your starting nose (tackle).’ The first day of June camp, he ran out to the nose tackle, and we haven’t looked back.”

PHOTO: (Top) A pair of Pinckney blockers try to contain nose tackle Marcus Ford during a practice this season. (Middle) Ford breaks free to get an arm on a ball carrier. (Photos by Tim Robinson.)