Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 8 Preview
October 12, 2017
By Geoff Kimmerly
Second Half editor
This is the way it’s supposed to finish.
With the random ordering or yearly rotating that spits out most league schedules, any week of the regular season might feature the game that ends up deciding those conferences’ championships. But this fall, we’re lucky.
At least 19 games among those listed in our Week 8 preview below have the opportunity to affect league title. Three of our nine featured matchups pit teams that haven’t lost yet with only two games left until the playoffs begin. And undefeated Pickford kicked off the week Thursday with a 47-8 title share-clinching win over Cedarville in the 8-player Bridge Alliance League.
Continue to follow all the results, league standings and real-time updating of playoff point averages with our MHSAA Score Center, and check out MHSAA.tv for nine live broadcasts tonight – click here for the schedule. Drive for Detroit is powered by MI Student Aid.
Bay & Thumb
Midland Dow (6-1) at Flint Carman-Ainsworth (5-2), Friday
At the end of the day, figuratively speaking, the one-time favorites in the Saginaw Valley League Red are playing for the championship after all and for the second straight season. Carman-Ainsworth opened this fall 1-2, but both losses were nonleague – and it will finish the weekend with a share of the title regardless of this outcome. But Dow, which dropped its league opener to Bay City Central by a point on Sept. 1, can also gain a share by avenging last year’s seven-point loss to the Cavaliers that also decided the Red winner.
Others that caught my eye: FRIDAY Algonac (6-1) at Richmond (7-0), Lapeer (5-2) at Midland (6-1), Alma (6-1) at Saginaw Swan Valley (6-1), Warren Woods Tower (6-1) at Port Huron Northern (6-1).
Greater Detroit
Detroit Cass Tech (5-1) vs. Detroit Martin Luther King (6-1) at Detroit Northwestern, Saturday
Although this is just a semifinal in the Detroit Public School League tournament, these two may be the best of the field – although undefeated East English and Detroit Renaissance, the other semifinalists, surely will put up an argument over the next two weeks as well. After two years in the same PSL division, King and Cass Tech were split up again this fall, and both won division titles and remain MHSAA title contenders as well after Cass Tech won Division 1 last year and King Division 2 in 2016 and 2015. Their only losses this season are to out-of-state teams, and together they’ve given up only 60 points over a combined nine games of league play.
Others that caught my eye: FRIDAY Detroit Catholic Central (5-2) at Warren DeLaSalle (5-2), Macomb Dakota (5-2) at Romeo (5-2), Redford Thurston (5-2) at Dearborn Fordson (6-1), SATURDAY Detroit Mumford (5-2) vs. Detroit Central (5-2) at Detroit Northwestern.
Mid-Michigan
Beaverton (7-0) at Harrison (5-2), Friday
Beaverton must dominate the best of Clare County over the next two weeks to do something no Beavers team has done this century. They sit tied with Week 9 opponent Clare for first place in the Jack Pine Conference while pursuing a first league title since 1989. Next week’s tilt with the Pioneers could be one of the state’s most intriguing regular-season finales – but will fall back to just one of many important games if Beaverton can’t get past third-place Harrison first. The Hornets’ only league loss was to Clare in Week 5.
Others that caught my eye: FRIDAY Berrien Springs (6-1) at Olivet (7-0), East Lansing (5-2) at Lansing Sexton (5-2), Morley Stanwood (6-1) at Beal City (4-3), Haslett (5-2) at Williamston (5-2).
Northern Lower Peninsula
Gaylord St. Mary (7-0) at Harbor Springs (4-3), Friday
The winner tonight claims a share of the Northern Michigan Football League Legacy championship, and host Harbor Springs shouldn’t be considered too much of an underdog despite the disparity in overall records. The Rams finished second in the Legacy last season and have made the playoffs in two straight, and earned that 2016 runner-up finish in part with a 38-24 win over the Snowbirds. That said, St. Mary turned back a good challenge from rival Johannesburg-Lewiston last week and has had only one opponent come within double digits – recently surging Newberry in Week 2.
Others that caught my eye: FRIDAY Lincoln Alcona (6-1) at Lake City (7-0), Boyne City (7-0) at Elk Rapids (6-1), Traverse City West (7-0) at Gaylord (4-3), Birmingham Brother Rice (4-3) at Traverse City Central (5-2).
Southeast & Border
Ottawa Lake Whiteford (7-0) at Clinton (5-2), Friday
With four league opponents still alive for playoff bids, Whiteford wasn’t going to get much of a break this season coming off last year’s Division 8 runner-up finish. But the Bobcats have handled every challenge with complete success, beating all seven opponents this season by at least 32 points. Clinton was the last team to hand Whiteford a league loss, in Week 9 of 2015, and the Redskins are tied for second in the TCC and riding a three-game winning streak. A win tonight will guarantee Whiteford a share of the league title, but a victory could eventually mean one for Clinton too with a winless opponent coming up in Week 9.
Others that caught my eye: FRIDAY Michigan Center (6-1) at Grass Lake (4-3), Ida (6-1) at Hillsdale (3-4), Detroit U-D Jesuit (3-4) at Ann Arbor Gabriel Richard (6-1), Ann Arbor Pioneer (3-4) at Adrian (3-4).
Southwest Corridor
Mendon (7-0) at Cassopolis (7-0), Friday
The first season of the Southwest 10 Conference has seen some parity, with five of 10 teams between 3-4 and 5-2. But these two are clearly at the top with a two-win edge on the rest and nearly identical numbers to tout that dominance. Cassopolis has given up 28 points; Mendon has given up 21. Cassopolis has scored 344; Mendon is right behind with 327. Both came from the Berrien-Cass-St. Joseph Red, won by Cassopolis last year as a result of a 33-14 Week 2 downing of the Hornets – the Rangers’ second straight in this emerging rivalry.
Others that caught my eye: FRIDAY Vicksburg (6-1) at Edwardsburg (6-1), Pittsford (6-1) at Climax-Scotts (6-1), Battle Creek Harper Creek (7-0) at Marshall (4-3), Watervliet (7-0) at Schoolcraft (5-2).
Upper Peninsula
Iron River West Iron County (6-1) at Hancock (6-1), Friday
The Wykons can clinch a share of their third Western Peninsula Athletic Conference title in five seasons and are just a two-point opening-night loss to Bark River-Harris from perfection this fall. Hancock is a little unfamiliar with this spot but also is a two-point loss from perfection in 2016. A win tonight would line the Bulldogs up to claim a shared league title next week and add another highlight to a rejuvenation that has seen a second straight winning season after a decade with only one, plus the clinching of their first playoff berth this fall since 2006.
Others that caught my eye: FRIDAY Kingsford (5-1) at Menominee (5-2), Lake Linden-Hubbell (3-3) at Norway (6-1), Marquette (3-4) at Negaunee (4-3), Bessemer Gogebic (3-4) at Calumet (4-3).
West Michigan
Muskegon (7-0) at Muskegon Mona Shores (7-0), Friday
The west side of the state is loaded with annually important rivalry games, and this Muskegon matchup has bulled its way into consideration among the best of them. Mona Shores won the Ottawa-Kent Conference in 2014 and 2015 with wins over the Big Reds, but Muskegon has taken the last three meetings starting with a rematch win in the District Final three weeks after that 2015 loss. Few teams in the state this season have dominated like Muskegon, which sits with a playoff average of 100.571 – ninth highest among all teams. Mona Shores, however, sits atop a projected Division 2 at 109.714 – second-highest in Michigan with a chance to jump even higher.
Others that caught my eye: FRIDAY Grand Rapids Catholic Central (7-0) at Grand Rapids West Catholic (6-1), Grand Rapids Forest Hills Central (7-0) at Cedar Springs (5-2), Belding (6-1) at Wyoming Kelloggsville (7-0), East Kentwood (5-2) at Rockford (4-3).
8-Player
Onekama (7-0) at Central Lake (7-0), Friday
The Midwest Central Michigan Conference is half filled with first-year 8-player teams and is putting forth at least two that could be MHSAA title contenders. If the season ended after last week, Onekama would be entering the 8-Player Division 2 playoffs with the highest playoff point average in the division and home games until the Final. Central Lake would be ranked third in 8-Player Division 1 by playoff point average – not too shabby, considering especially that Central Lake was 2-7 in 11-player in 2016 (while Onekama made the playoffs but as part of a co-operative program with Bear Lake). With both teams winning every game this season by at least 24 points, it’s deserved and lucky this league finale also will decide the league championship.
Others that caught my eye: FRIDAY Deckerville (6-1) at Peck (4-3), Mayville (4-3) at Bay City All Saints (6-1), Webberville (5-2) at Camden-Frontier (7-0), SATURDAY Marion (6-1) at Portland St. Patrick (6-1).
Second Half’s weekly “Drive for Detroit” previews and reviews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Warren DeLaSalle, on offense, faced Birmingham Brother Rice in Week 4 and won 36-14. The Pilots will play this week for the Detroit Catholic League Central title. (Click for more from HighSchoolSportsScene.com.)