Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
QB Follows Mentors in Leading Montague
October 4, 2017
By Tom Kendra
Special for Second Half
Sebastian Archer didn’t have to look far to find role models as Montague’s starting quarterback.
Pat Collins, Montague’s 14th-year head coach, was the quarterback who first brought the Wildcats to the promised land, culminating a dream season at the Pontiac Silverdome with a 12-7 loss to powerhouse Detroit dePorres in the 1992 Class CC championship game.
Cody Kater, now the Wildcats’ quarterbacks coach, took it a step further and led Montague to back-to-back Division 6 titles with wins over Leslie (41-20) in 2008 and Monroe St. Mary Catholic Central (24-21) in 2009.
“I’m pretty lucky that I get to learn from both of them every day,” said Archer, a 5-foot-9, 175-pound junior who is off to an impressive start, following in the footsteps of recent Montague quarterbacks Jacob Buchberger and Dylan Stever. “They push me pretty hard, but I know it’s only to make me better.”
Archer will try to glean all he can from Collins and Kater this week, as the 6-0 Wildcats (ranked No. 3 in Division 6 by The Associated Press) prepare to host 5-1 Muskegon Oakridge (ranked No. 6 in Division 5) in a key battle for the West Michigan Conference championship and playoff seeding.
Montague has bolted to its 6-0 start behind one of the highest-scoring offenses in the state, averaging 57 points per game. Collins said the key for his team to stay unbeaten with a grueling final three games against Oakridge, Ravenna and then Montague’s first-ever meeting against unbeaten and four-time reigning Division 8 champion Muskegon Catholic Central, is for Archer to continue his dynamic play while taking care of the ball. Archer has thrown for 945 yards, 12 touchdowns and just two interceptions.
“Sebastian distributes the ball well and makes good decisions,” Collins said. “We anticipated having a good team this year and hoped to be in the position where we are right now, but this is where things get really tough and we’ll see what we’re made of.”
While Archer is continuing the Montague tradition of strong quarterback play, he is a completely different style of QB than his two mentors.
Collins engineered the tightly-packed, wing-T offense during his playing days, which usually meant about one or two passes per game.
Kater was more of a prototypical pocket passer, standing 6-4 and throwing 79 touchdown passes over his career. Kater played college quarterback at University of Cincinnati, Grand Rapids Community College and finally Central Michigan. He worked his way up to the starting job for the Chippewas as a junior, but broke his collarbone in the first quarter of CMU’s 2013 season-opening game against Michigan in “The Big House.”
Archer, meanwhile, is described by Collins as more of a “point guard” on the football field.
“He is definitely a dual threat,” Collins said. “Like a good point guard, he is capable of taking it into his own hands if need be. But first and foremost, he’s looking to get our other guys involved.”
That supporting cast, many like Archer part of Montague’s loaded junior class, has been stellar through the first two-thirds of the season.
Bryce Stark is explosive out of the backfield, rushing for 625 yards and 13 touchdowns this fall. Kenyan Johnston is the team’s most prolific receiver, highlighted by his nine catches for 129 yards and two touchdowns in a thrilling 46-44 win at rival Whitehall on Sept. 22. The main downfield threat is burner Jake Jancek.
For the past 40 years, the road to the WMC title has gone through Oakridge, a perennial playoff team which has qualified for the postseason 21 of the past 22 years and won MHSAA championships in 1997, 2005 and 2008. The main rival for Oakridge for many years, particularly the 1990s, was Ravenna, but since the turn of the century the biggest challenges have come from the White Lake area duo of Whitehall and, especially, Montague.
Montague edged Oakridge 29-26 two years ago and led 28-14 last year at Oakridge before the Eagles rallied for a 31-28 win.
Archer expects another classic game.
“I can’t wait for Friday night,” said Archer, who, in addition to his quarterback duties, starts at safety and punter and hold on kicks. “It will probably be like the Whitehall game where the stands are full and people are sitting on the grass. Those are the games we love to play in.”
Part of the reason for the year-in, year-out success at Montague and Oakridge is coaching stability. Montague has had just two head coaches in the past 32 years, with Ken Diamond coaching from 1986-2003 and Collins from 2004 to present. Oakridge has had an even longer stretch with just two head coaches, led by Jack Schugars from 1979 to 2010 and now Harger from 2011 to present.
Montague has made the playoffs in 12 of 13 seasons under Collins, with the back-to-back championships in 2008 and 2009 capping an amazing stretch which saw the Wildcats make it at least to the Semifinals five straight years from 2005 to 2009.
Getting back to that elite level is what motivates Archer to come in to “Camp Kater” on Monday and Friday mornings before school. Kater emphasizes building up arm strength on Mondays, and switches the focus to pocket awareness on Fridays. Those sessions have transformed Archer from a running back playing quarterback to a well-rounded QB, Collins said.
Archer grew up idolizing Kater in small-town Montague, but he lists his favorite professional quarterbacks as Tom Brady and Doug Flutie, the 5-10 quarterback who was an inspiration to little guys everywhere. Flutie retired in 2005 when Archer was just 4 years old.
“The roster lists me as 5-9, but I’m 5-7; I’m not gonna lie to you,” said Archer, who also plays basketball and baseball for Montague. “I’ve watched old films of Flutie, and I love how he found a way to make things happen even though he was a little guy. That’s what I try to do.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Montague junior quarterback Sebastian Archer, a true dual-threat for the unbeaten Wildcats, looks for running room Sept. 22 during his team's 46-44 victory over rival Whitehall. (Middle) Archer tries to throw over 6-4 Whitehall defensive end Brandon Rake; Archer completed 14 of 20 passes for 217 yards, four TDs and no interceptions in the win. (Below) Montague coach Pat Collins played quarterback for the Wildcats in the early 1990s, leading them to the Class CC championship game in 1992. Collins, now in his 14th year, has a 121-38 record at Montague, highlighted by back-to-back MHSAA titles in 2008 and 2009. (Photos by Tim Reilly.)