Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

8-Player Takes Flight in Upper Peninsula

September 28, 2017

By Dennis Grall
Special for Second Half

ESCANABA – Three yards and a cloud of dust. That was the highly successful version of football applied by veteran Ohio State coach Woody Hayes as big bruisers dominated the game.

It certainly is not the preferred style on the fields of 8-player football. Nope, this version is much more open-field and definitely more exciting, full of big plays and a ton of scoring.

Take Powers North Central as the prime example. The Jets have won the last two 8-player MHSAA championships with back-to-back 13-0 seasons, piling up yards and points in their first two seasons in the 8-player game with a large group of skilled athletes.

Their winning streak ended at 27 games earlier this season, but the style they displayed with exceptional athleticism led by Jason Whitens and Bobby Kleiman has caught on with many other programs.

The Upper Peninsula, at the forefront of the 8-player game due largely to decreasing enrollments, has been lighting up the scoreboards this year. Teams like Pickford and Cedarville, Rapid River and Stephenson, Ontonagon and Crystal Falls Forest Park are progressing with the same formula as North Central by featuring explosive offenses.

Citing some 8-player detractors who don't think the game is real football, veteran Cedarville coach Scott Barr said, "I don't think anyone can argue that it (8-player) has not been healthy for football. It has been healthy."

The game is thriving in small schools because the 8-player version simply has allowed football to remain in the athletic program despite shrinking enrollments across the state.

"It has allowed us to keep football," said veteran coach Steve Ostrenga of Rapid River, who led the Rockets into 8-player Finals in 2011 and 2013 and into the playoffs every season since making the switch after going 1-7 in 11-player in 2010.

"We did it out of necessity. We may have waited too long," added Ostrenga, recalling that last year of 11-player football when only one sub was available at several games.

Veteran Pickford skipper Josh Rader has an idea why the 8-player game has met approval at so many small schools. "It is a high-octane game. It is a lot of fun to watch," he said. "It puts a lot of pressure on defenses because it is such a wide open game. It makes it exciting for the fans."

No longer do fans have to squint and squirm in their seats to see what is happening among the goliaths in the line. Now the football is visible in the wide open spaces as skilled athletes display dazzling moves, whether the team favors the extremely popular spread offense or uses the more familiar run-oriented approach.

"It is more a one-on-one oriented game now," said coach Ben Mayer of Ontonagon, whose program has consolidated with neighboring Ewen-Trout Creek, which yearly battled small player turnouts just to keep the game alive. Fifteen E-TC students are playing football at Ontonagon, with six on the varsity, highlighted by 6-foot-7 receiver Jacob Witt, who caught MHSAA 8-player record 24 touchdown passes last season.

"Without 8-player, we would have gone under a while back," said Mayer, who played for U.P. Sports Hall of Fame coach Bob "Cubby" Carlson at Ontonagon. He said the Gladiators were forced to use four freshmen and had 130-pound athletes on the line in past years.

"Football has changed a lot in the last four years," he said of the time since the Gladiators moved to the 8-player game. "The ball is in the air. It is fun to watch.”
Mayer said 8-player also enables his program to offer junior varsity football to younger students, instead of having them compete against older, bigger and stronger players with the potential to increase injuries.

"There is not as much violence between the tight ends now because we don't play in those tight spaces," said Mayer.

He also recalls putting "wildly undersized kids in the line against bigger schools with monsters from legitimate programs, with kids getting stepped on and squashed on.

"You do have a lot of choices in 8-man. I can put smaller kids somewhere and they will be all right, and we can still play football."

Ostrenga said it seems injuries, especially of the serious variety, have also seemed to decrease. "We used to hit a lot more in practice. Now we do a lot of teaching and drill work and conditioning," he said, adding MHSAA officials have been in the forefront of trying to reduce injuries with new regulations.

Ostrenga said in the 11-player version, many times it came down to "men playing against boys."

He did say, however, that under the 8-player game coaches "can tend to overuse a player. You get a really good athlete and use him as a crutch in a game."

Ostrenga said it took time to support the change to 8-player football. "I was against 8-man football at first. Now it has made me more open-minded and allowed me to become more understanding." He said 8-player athletes need to have speed, strength, balance and shiftiness.

"Some big guys can't move that well," he said, indicating this version of football requires more agile and nimble athletes to cover the wide-open spaces. "The big thing is understanding you have to get your athletes on the field. You just have eight guys on the field and you are (more) exposed. In 11-man you can hide someone. In 8-man, coaches will find your weaknesses."

Rader agreed, noting, "It puts a lot of pressure on the defense because the game is so wide open. There is a little different strategy. It is a disadvantage for the defense because (the field) is so wide open and there is not a lot of help. You want to take the advantage your offense has over the defense in one-on-ones.

"We like to run the ball and throw the ball, so our athletes can utilize the open field.”
Barr said 8-player quarterbacks are more difficult to contain than typical pocket passers. "They are more elusive," he said, recalling how the 6-foot-4 Whitens could take the direct snap, survey the field and decide whether to throw or run the ball himself.

In the 2016 MHSAA title game, Whitens ran 17 times for a record 352 yards and six touchdowns as the Jets beat Deckerville 58-22. The Jets ran for 469 yards that night.

"You rarely see teams ground and pound," Barr said of the8-man game, noting he began to rely on the spread offense in 11-player football as he tried to figure out how to match up with the over-powering tailback-oriented rushing attack of perennial power Forest Park, which began playing 8-player football in 2016.

Barr said the kicking game is of vital importance now and that secondary tackling is a tough transition because of the explosive offense athletes.

He said "the hybrid player who has size and speed" is featured in 8-player "and it can eliminate the real big kids," which he said are seldom a factor for small schools anyway.

Another plus for the 8-player game comes in scheduling, where Class D schools no longer have to face larger Class C programs and can also find opponents in northern Wisconsin, which also has declining enrollments. 

Bark River-Harris and Lake Linden-Hubbell are the only Class D schools still fielding 11-player football teams in the Upper Peninsula. Three other schools, Class D Wakefield-Marenisco and Bessemer and Class C Ironwood have formed a cooperative program, Gogebic Miners, for football purposes.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Crystal Falls Forest Park downed Powers North Central 66-58 in Week 2 as the teams combined to score more than 100 points for the third time in two seasons. (Middle) Ewen-Trout Creek’s Jacob Witt, here against Carney-Nadeau last season, caught 24 touchdown passes in 2016 and is playing as part of a co-op team with Ontonagon this fall. (Photos by Paul Gerard.)