Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 3 Preview
September 7, 2017
By Geoff Kimmerly
Second Half editor
The most difficult part of previewing the state’s top football matchups each week is coming up with an introduction that hits on a common theme for what we can expect from those games – but this week we’ll stick with the obvious.
Every featured Drive for Detroit preview matchup tonight and Saturday pits a pair of undefeated teams whose seasons will hardly be over if they take a loss over the next two days – but who also could be rewarded as victors with some serious momentum as league schedules get underway and the first third of the regular season waves good-bye.
Our weekly previews are powered by MI Student Aid. Find all of our scores as they come in on the MHSAA Score Center, and click on teams off that page for updated standings and playoff points. MHSAA.tv will broadcast eight games this weekend from across the state – click here for the schedule.
Bay & Thumb
Richmond (2-0) at Croswell-Lexington (2-0), Friday
Richmond has won or shared the Blue Water Area Conference title three of the last four seasons, fending off mostly Algonac and Almont during that time. This could be Croswell-Lexington’s turn to jump into the mix. The Pioneers are coming off two straight playoff seasons and fell to the Blue Devils by only three points in last year’s meeting.
Others that caught my eye: FRIDAY Flint Powers Catholic (2-0) at Bay City Central (1-1), Flint Carman-Ainsworth (1-1) at Davison (2-0), Detroit Country Day (1-1) at Flushing (1-1), Beaverton (2-0) at Gladwin (0-2).
Greater Detroit
Bloomfield Hills (2-0) at Clarkston (2-0), Friday
The Black Hawks have won 11 straight regular-season games, including 28-24 last week over highly-regarded West Bloomfield to open the Oakland Activities Association Red schedule. Now Bloomfield Hills – last season’s OAA Blue champ before switching divisions – gets the reigning OAA Red winner Clarkston and faces a defense that held both Lapeer and Southfield Arts & Technology to seven points apiece over the first two weeks, respectively.
Others that caught my eye: FRIDAY Livonia Churchill (2-0) at Livonia Stevenson (2-0), Belleville (2-0) at Dearborn Edsel Ford (2-0), Wyandotte Roosevelt (2-0) at Lincoln Park (2-0), SATURDAY Detroit Catholic Central (1-1) at Detroit U-D Jesuit (1-1).
Mid-Michigan
Perry (2-0) at Lake Odessa Lakewood (2-0), Friday
This could end as one of the most important nights in Perry football history. The Ramblers are off to the best possible start as they pursue their first playoff appearance, and can take the momentum to an unprecedented level with a win over the reigning Greater Lansing Activities Conference champion. The Vikings won last year’s meeting only 37-32, their closest victory of a perfect league run.
Others that caught my eye: FRIDAY Williamston (2-0) at Portland (1-1), Bath (2-0) at Fowler (1-1), Houghton Lake (2-0) at Clare (1-1), East Lansing (1-1) at Grand Ledge (1-1).
Northern Lower Peninsula
Traverse City Central (2-0) vs. Traverse City West (2-0) at Thirlby Field, Friday
It’s nearly a guarantee this will be the most attended high school game in Michigan this weekend and one of the most highly-attended anywhere this year. These teams meet annually on the field they share to honor military and local first-response personnel in a “Patriot Game,” and they’ll draw 10,000 fans for this long-awaited rematch after Central downed West 10-8 during the regular season and 13-12 in a Division 2 District opener in 2016.
Others that caught my eye: FRIDAY Lincoln Alcona (2-0) at Rogers City (1-1), Indian River Inland Lakes (1-1) at Gaylord St. Mary (2-0), Boyne City (2-0) at Cheboygan (1-1), SATURDAY Elk Rapids (2-0) at Traverse City St. Francis (2-0).
Southwest Corridor
Portage Central (2-0) at Stevensville Lakeshore (2-0), Friday
The Southwest Michigan Activities Conference West is expected to again be one of the most competitive leagues in the state, and for the fourth straight season these two powers will kick off their league schedules against each other. Last year’s meeting didn’t feature the usual down-to-the-end drama of previous matchups this decade. But both enter tonight with similar wins over Battle Creek Central and the need for a quick upper hand as league mate St. Joseph also has won its first two games this fall.
Others that caught my eye: FRIDAY Maple City Glen Lake (1-1) at Watervliet (2-0), Edwardsburg (2-0) at Paw Paw (2-0), Cassopolis (2-0) at White Pigeon (2-0), Plainwell (1-1) at Vicksburg (2-0).
Southeast & Border
Battle Creek Harper Creek (2-0) at Jackson Lumen Christi (2-0), Friday
Lumen Christi tripped up only twice on last year’s march to the Division 6 title – to Grand Rapids West Catholic on opening night and Harper Creek in Week 3 in a 10-point loss that ultimately led to those two sharing the Interstate 8 Athletic Conference title. The Titans avenged the first defeat by downing West Catholic two weeks ago – and there’s a great chance again this game will have league title implications.
Others that caught my eye: FRIDAY Petersburg-Summerfield (2-0) at Ottawa Lake Whiteford (2-0), Marshall (1-1) at Parma Western (2-0), Napoleon (1-1) at Michigan Center (2-0), Blissfield (1-1) at Ida (2-0).
Upper Peninsula
L’Anse (2-0) at Ishpeming Westwood (2-0), Friday
This one doesn’t feature the usual heavyweights of a top U.P. matchup. But there are some valid reasons for it being the top pick this week. L’Anse, which already has equaled last season’s two wins, has given up 12 points over two games and last week downed a Lake Linden-Hubbell team that didn’t lose a regular season game in 2015 or 2016. Westwood also went only 2-7 last year, and also has given up only 12 points over two games – and if it scores 26 tonight will match its offensive output for all of last season as well.
Others that caught my eye: FRIDAY Lake Linden-Hubbell (0-2) at Munising (1-1), Newberry (1-1) at Bark River-Harris (2-0), Hurley, Wis. (2-1) at Calumet (2-0), Iron River West Iron County (1-1) at Iron Mountain (0-2).
West Michigan
East Grand Rapids (2-0) at Lowell (2-0)
It’s become one of the givens every season: Lowell is going to play a loaded nonconference schedule. The Red Arrows will look to make it two straight 3-0 starts against a Warren DeLaSalle/Rockford/East Grand Rapids trio and after downing the Pioneers 34-7 last fall. But East Grand Rapids also has two wins over notable opponents – annual power Farmington Hills Harrison and 2016 playoff qualifier Grand Rapids Forest Hills Northern, and the Pioneers surely are aching to take a win from their former league rival for the first time since 2010.
Others that caught my eye: FRIDAY Rockford (1-1) at Muskegon Mona Shores (2-0), East Kentwood (2-0) at Hudsonville (1-1), Greenville (2-0) at Cedar Springs (1-1), SATURDAY Grand Rapids West Catholic (1-1) at Zeeland West (1-1)
8-Player
Camden-Frontier (2-0) at Battle Creek St. Philip (2-0), Saturday
These two met under similar circumstances in Week 4 last season, both undefeated with St. Philip the reigning MHSAA runner-up and Camden-Frontier an upstart quickly gaining respect. The Redskins receive plenty now with a 10-2 record since switching to 8-player, but this will certainly be their first significant test of 2017. Last year’s loss contributed to St. Philip just missing the playoffs; the Tigers are looking strong so far with a win over 2016 semifinalist Wyoming Tri-unity Christian already to their credit.
Others that caught my eye: FRIDAY Crystal Falls Forest Park (1-1) at Stephenson (2-0), Portland St. Patrick (2-0) at Webberville (1-1), Pickford (2-0) at Engadine (2-0), SATURDAY Atlanta (2-0) at Wyoming Tri-unity Christian (1-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Lowell blasts forward for a touchdown during its win over Warren DeLaSalle in Week 1 at Wayne State University. (Click for more from HighSchoolSportsScene.com.)