Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Shores' QB Stands Tall During 2-0 Start
September 6, 2017
By Tom Kendra
Special for Second Half
Muskegon Mona Shores certainly has a scary offense, with Division I college receiving prospects on the edges, two powerful running backs and a much-improved offensive line.
If only the Sailors had a taller quarterback.
If seventh-year Mona Shores coach Matt Koziak had a nickel for every time he’s heard some variation of that statement, he’d be an extremely wealthy man.
“People who say things like that don’t know Tristan Robbins,” Koziak said of his 5-foot-10, 173-pound senior quarterback in his second year as the starter. “He is tough, he is fearless and he is a leader – the guys rally around him. We are very happy with our quarterback.”
Robbins has come up big in two impressive wins – completing 7 of 11 passes for 137 yards and rushing for another 47 yards in a 41-23 win over Canton at the University of Michigan on Aug. 26, then turning around and completing 7 of 13 passes for 129 yards, with 90 yards rushing, in a come-from-behind, 42-20 win at Zeeland West last week.
Robbins has the chance to prove the doubters wrong again this Friday, in the first of two blockbuster home games on the Mona Shores schedule this fall.
Rockford, the perennial Ottawa-Kent Conference Red powerhouse, comes to the lakeshore this week, led by 6-5 senior quarterback Jason Whittaker, who has committed to continue his career at Northwestern University. On Oct. 13, the Sailors welcome cross-town rival Muskegon, the winningest program in state history, which features a Division I quarterback of its own in 6-2 senior La’darius Jefferson, who has verbally committed to sign with Central Florida.
Robbins is ready to rise to the challenge.
“I just go out there and do what I can with what I’ve been given,” said Robbins, the middle child and only son of Brent and Jane Robbins. “Our offense has been doing great so far. Now we get a home game and it should be a huge crowd, and that will just add to the excitement.”
Robbins was thrust into the starting role in last year’s opening game as a junior after senior starter Drew Switzer broke his collarbone in the preseason scrimmage. Robbins threw four interceptions as the Sailors struggled to a 1-3 start, which ultimately kept them out of the playoffs for the first time in three years. But since that rough beginning, Robbins has thrown 13 TD passes without a single interception, leading Shores to six wins in its last seven games.
“He has grown more and more comfortable in his role,” explains Koziak, who led Shores to the Division 2 championship game in 2015. “We rely on our quarterbacks to make a lot of reads, before the play and during the play, and he’s done a great job.”
Robbins follows in the footsteps of two standout, pro-style quarterbacks in Tyree Jackson (6-7), who is now the starting quarterback at the University of Buffalo, and Tyler Trovinger (6-1), the starting shortstop on the Oakland University baseball team.
Koziak said Robbins makes up for his lack of size with a series of intangibles.
• First, Robbins is a 4.0 student whose intelligence pays dividends in a complicated offense.
Lining up almost exclusively in the pistol formation, Robbins triggers an offense which features a pair of Division I prospects at wideout in junior Damari Roberson (6-2, 190) and senior Keyshawn Summerville (6-0, 175). Charles Allen and Ke’Sean Sandifer are dangerous in the slot and senior Dee Davis and junior Sincere Dent have been a potent 1-2 punch in the backfield.
Who gets the ball on any given play depends largely on the position of the defense, explains Koziak, and the responsibility of reading the defense falls largely on Robbins.
• Second, he possesses incredible leadership skills.
Understand that Robbins is far from a prima donna quarterback; he’s a wrestler in the winter and played rugby for the first time last spring (“I loved it,” Robbins explained). He regularly inspires his teammates by lowering his shoulder and “laying it out” for his team.
• Third, and perhaps most importantly, what he lacks in size and/or pure athletic ability, he makes up for in an underrated category: grit.
Robbins’ true grit was on display at a critical moment of the Sailors’ victory at Zeeland West on Friday. Holding a slim 21-20 lead midway through the third quarter, Shores faced a crucial 4th-and-4 situation at the Zeeland West 16-yard line. After a timeout, Shores ran its outside veer, where Robbins had the ball with the choice of handing off to Dent, pitching wide to Allen or keeping it himself.
“The linebacker went right for (Dent) and I saw a little room and thought I could get it, so I kept it myself,” explained Robbins. “I was able to get around the corner and make it to the end zone.”
After opening the season with a 340-mile roundtrip to Ann Arbor and 88 miles back-and-forth to Zeeland last Friday, the unbeaten Sailors are expecting a packed house for their showdown with Rockford. This will be the fourth straight season the teams have played; the Rams hold a 2-1 edge in the recent series and won last year 37-23.
Adding to the excitement (and certainly the crowd size), Friday’s game will be the second “Sailor Salute” – a massive tribute to all of those who serve the country and their communities, complete with military responder vehicles, a U.S. Army Lakota Helicopter, 300 motorcycles, elementary students singing the national anthem on the field and even a pre-game performance by a U.S. Army rock band.
Robbins can’t wait to do his “small” part on what could be another huge night for the new-look Mona Shores football program, which made the playoffs for the first time since 2013 but has returned twice and posted four straight winning seasons.
“We do so much work and so much conditioning when no one else is around, which is no fun while you’re doing it, but it pays off on Friday nights,” said Robbins. “I can’t wait for Friday night.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Muskegon Mona Shores quarterback Tristan Robbins finds a crease during his team’s Week 1 win over Canton. (Middle) Robbins drops back to pass during that victory. (Photos courtesy of Muskegon Mona Shores High School.)