Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
After Lean Years, Ubly Returns to Regional
By
Paul Costanzo
Special for MHSAA.com
November 9, 2016
Aaron Klama sat in the stands in 2008 watching his brothers play for Ubly in the Division 7 championship game at Ford Field.
Klama was 10, and Ubly was at the peak of the strongest decade in program history. Even though his brothers and their teammates lost against Traverse City St. Francis, Klama remembers wanting to be like them. Wanting to have the same opportunity to play on that field.
There’s plenty of work for Klama and his Ubly teammates left to do, but after some rough years for the program, the Bearcats are 11-0 and two wins from getting back to the pinnacle of high school football in Michigan.
“I feel like it’s amazing just being able to possibly be in the same shoes as my brothers,” Klama, a senior offensive and defensive tackle for Ubly, said. “Hopefully I’ll be able to push my team further than they even went. But everything has just been amazing this year.”
Ubly is in the middle of its best season since 2010. It will play at 1 p.m. Saturday against New Lothrop at Chesaning High School in a Division 7 Regional Final. A win sends the Bearcats to the Semifinals for the first time since 2009 and the fifth time in school history. All four of the previous trips came between 2003 and 2009, during a 12-year playoff streak for Ubly that stretched through 2012.
That streak ended in 2013, when the current seniors were freshmen. Ubly was 3-6 during both the 2013 and 2014 seasons.
“We had a couple years where numbers were really down,” Ubly coach Dave Kaufman, who took over the program in 2011, said. “In (2013 and 2014), we were playing with 14 to 16 kids. We had some small senior classes.
“It was tough. We’re used to being in the 20s, and the first couple years our numbers were pretty good. We had some small senior classes, and the injury bug kicked our butt, too. When you’re down in numbers as it is, that’s when you’re starting to bring up freshmen and sophomores.”
That included running back Derek Brown, who started as a freshman for the Bearcats and has rushed for 1,000 yards in each of his four seasons. It included Klama, running back and defensive back Nate Keller and several others who were playing at the varsity level as sophomores.
As much as it may have hurt at the time, getting that experience is paying dividends now.
“I think (having players play as underclassmen) helped,” Kaufman said. “I think it also helps that we have a really good senior group. Some of these kids have been playing for three or four years, and that definitely helps.”
In 2015, Ubly was back in the postseason, finishing the year 7-3 and turning the program back in the right direction. What happened between the end of that season and the beginning of this one is what Ubly’s players credit for their current success.
“Everybody was in the weight room all winter, and everybody wants to win on the team,” Keller said. “We didn’t just have two guys in the weight room; it was 15 or 16 guys in there, busting their butts.
“We had guys that would be telling everybody to get into the weight room, because we want to win more than anybody. We had a few leaders that told everybody to get in there.”
After struggling as underclassmen, turning things around in 2015 and setting the tone with a strong offseason prior to this fall, Ubly had high hopes entering its Week 1 game against a tough Unionville-Sebewaing opponent.
Then the Bearcats fumbled on their first offensive play.
“It was kind of like, ‘We can only go up from here, I guess,’” Keller said. “I think that just fueled the fire. We were ready to play from there.”
Ubly responded, and won 28-18, showing its coach something in the process.
“That could have went the wrong way there,” Kaufman said. “That told me a lot about my team right there.”
His team showed him more in a 21-16 win against Cass City, a game in which the Bearcats trailed during the second half. A 54-34 win against Vassar had Ubly sitting at 3-0 after a stretch Kaufman said he would have been happy to finish 2-1.
Ubly rolled through the Greater Thumb Conference East, outscoring opponents by an average of 37.4 points per game. It has picked up playoff wins against Elkton-Pigeon-Bay Port and Unionville-Sebewaing, setting itself up for the matchup with a tough New Lothrop team.
Ubly is back where it expects to be, and it has done it the same way it did during the 2000s, by wearing on its opponents with a strong run game out of the T-formation and a strong defense.
Ubly has rushed for 3,500 yards and 51 touchdowns this season, taking advantage of an offensive line (including tight ends) that features five seniors. Brown has led the way with 1,188 yards and 18 touchdowns on the ground, while senior Jonathon Brandel has 861 yards and 14 touchdowns -- adding four receiving scores plus two interception returns and one punt return for touchdowns. Keller and junior quarterback Matt Maikzrek have combined for nearly 1,000 yards and 14 more rushing touchdowns.
“We have no problem chugging away, eating up clock,” Kaufman said. “When teams haven’t faced (the T-formation) in a little bit, they struggle a little bit with the keys. We try to hide the football as well as we can, and we’re happy getting three, four or five yards a crack. There’s not a better defense than an offense that stays on the field.”
Ubly’s offense is a lot like its attitude through the rough times – just keep moving forward.
“As we walk through the locker room every day, we have a little billboard that says, ‘Those who stay will become champions,’” Klama said. “We slap it on the way out. The coaches even told us that if we stay and work hard, we weren’t going to regret it. They always taught us about loyalty and determination.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTOS: (Top) Ubly's Casey Sweeney breaks through a pack against Unionville-Sebewaing this season. (Middle) Jonathan Brandel carries the ball for the Bearcats. (Photos courtesy of the Ubly yearbook staff.)