Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Playoff R2 in Review
November 7, 2016
By Geoff Kimmerly
Second Half editor
Revenge is a dish best served during the playoffs.
And a number of MHSAA title hopefuls enjoyed their shares of the buffet this weekend.
Six of nine playoff divisions saw a team win either an 11-player District championship or 8-player Regional title by avenging a loss from earlier this season. Others avenged losses from playoff runs past – or in a few cases, years of just missing against rivals.
All games at this level of the tournament are big, of course, and below are just a sampling of results that stuck out most from the second round.
Division 1
Clarkston 31, Davison 14
Clarkston (9-2) handed Davison its first and only loss this season on the power of a rushing game that tallied 303 yards and nearly 9.5 per carry. Davison (10-1) scored the game’s first touchdown in the first quarter, but didn’t reach the end zone again until quarterback Brenden McRill ran for his second score midway through the fourth. The District Final was the Cardinals’ first since 2008. Click for more from the Oakland Press.
Also noted:
Grandville 20, Rockford 9 – The Bulldogs (10-1) broke a 14-game losing streak to the Rams (7-4), who had beaten Grandville 7-6 in Week 6 and in the playoffs three times over the last 11 seasons.
Saline 37, Canton 31 – The Yellowjackets (11-0) came back from a 10-0 deficit as quarterback Zach Schwartzenberger threw two touchdown passes and ran for a third score to get Saline ahead of the Chiefs (8-3).
Detroit Cass Tech 24, Dearborn 7 – Dearborn (9-2) succeeded in holding Cass Tech (11-0) to its season low in points, but also scored its fewest since Week 5 of 2015.
Division 2
Fenton 49, Midland Dow 42
Fenton scored last, with 2:10 to play, on quarterback Josh Czarnota’s second touchdown pass to go with four touchdown runs as the Tigers (9-2) won their first District title since 2011. Czarnota threw for 264 yards and ran for 166 in a dual with Dow quarterback Bruce Mann, who tossed four touchdown passes with 238 yards and also ran for 127 yards and two scores. The Chargers finished 9-2. Click for more from the Flint Journal.
Also noted:
Grand Rapids Forest Hills Central 27, Portage Central 13 – The Rangers (9-2) added a District title to their best season since 1995, and after finishing 2-7 each of the last two; Portage Central finished 9-2, one win better than a year ago.
Birmingham Groves 24, Birmingham Brother Rice 0 – These neighbors don’t play often; that said, Groves (10-1) earned its first win over the Warriors since 1963 as Rice (7-4) had won their last eight meetings.
Temperance Bedford 39, Livonia Franklin 22 – The Mules (9-2) are another who have shined after a middling go in 2015; they have as many wins this fall as the last two seasons combined and eliminated a Franklin team that made the Semifinals last season and finished this one 7-4.
Division 3
Chelsea 27, Coldwater 20
This rematch of last season’s Division 3 Semifinal was much closer than Chelsea’s 35-7 victory a year ago. The Bulldogs (11-0) won their third straight District title this time by scoring a touchdown with six seconds left to break a 20-20 tie – and with the win earned a Regional matchup with also-undefeated Edwardsburg. Coldwater finished 8-3. Click for more from the Ann Arbor News.
Also noted:
Byron Center 55, Grand Rapids Christian 28 – The Bulldogs (10-1) got to 10 wins for the first time since 2000 with a second District title in four seasons; Grand Rapids Christian finished its best season in four at 9-2.
Muskegon 28, East Grand Rapids 10 – The Big Reds (10-1) won their fifth straight District title by ending a seven-game winning streak for the Pioneers (8-3).
Allen Park 34, Romulus 0 – The Jaguars (11-0) tied their most wins since 2004 in ending the winningest season for Romulus (9-2) since 2000.
Division 4
Hudsonville Unity Christian 35, Benton Harbor 34 (OT)
Unity Christian (9-2) continued the best season of its 14-year history while ending another incredible run by the Tigers. Benton Harbor followed up last season’s first-ever playoff run and 6-5 finish (after a combined 0-18 the previous two years) with a program-best 10-1 record this fall. Both teams scored in overtime, but the Crusaders stopped the Tigers’ conversion run attempt to win a second straight District title. Click for more from WZZM.
Also noted:
Lake Odessa Lakewood 36, Lansing Sexton 28 – These teams combined for more than 750 yards of total offense, but Lakewood (10-1) reached 10 wins for the first time by holding on despite two touchdown passes by Jackson Barnes over the final 10 minutes that kept Sexton (7-4) in the mix.
Detroit Country Day 45, Marysville 7 – Country Day (11-0) got touchdowns from six players, including one on defense after an interception to hand Marysville (10-1) its lone loss.
Adrian 28, Milan 13 – The Maples (7-4) made good on an at-large bid by claiming a District title against the team that beat them on opening night, 27-13; Milan finished 9-2 and has totaled at least nine wins four of the last five seasons.
Division 5
Grand Rapids West Catholic 10, Portland 7
Offense was at a premium during this matchup of teams that previously combined to average 74 points per game this fall. But West Catholic kicker Liam Putz found a score when it mattered most, drilling a 31-yard field goal with four seconds to play to send the reigning champion Falcons (9-2) onward and end the Raiders’ season at 10-1. Click for more from WZZM.
Also noted:
Ithaca 47, Muskegon Oakridge 6 – It’s fair to call this a statement win for the Yellowjackets (11-0), as Oakridge (9-2) arguably was their strongest opponent to date; it’s also accurate to note that Ithaca suddenly has a 25-game winning streak.
Frankenmuth 49, Freeland 14 – Only two weeks ago, Frankenmuth (10-1) fell 7-3 to the Falcons (10-1); last year Freeland beat the Eagles twice in the same scenario.
Reed City 34, Remus Chippewa Hills 28 – The Coyotes (11-0) have had five 10-win seasons over the last six, but 10 was the max – until Reed City broke through with a second victory over Chippewa Hills (9-2) this season by six points or fewer.
Division 6
Jackson Lumen Christi 37, Schoolcraft 34 (OT)
Abe Johnson’s 13-yard field goal in overtime clinched Lumen Christi’s third straight District title, this one over a pre-playoff title favorite in the Eagles (10-1). The Titans (9-2) are hoping to win their first MHSAA championship since 2009, and took a major step after managing to slightly slow a Schoolcraft offense that came in averaging 46 points per game and had scored fewer than 40 only once. Click for more from the Jackson Citizen-Patriot.
Also noted:
Napoleon 42, Grass Lake 21 – The Pirates (9-2) avenged a Week 2 loss to Cascades Conference rival Grass Lake (9-2) to advance to the third round of the playoffs for the first time.
Calumet 6, Negaunee 0 – The Miners (10-1) also were a popular championship favorite heading into the playoffs with their closest game coming from … Calumet (10-1), which fell to Negaunee 14-6 in Week 2.
Detroit Central Collegiate 26, Warren Michigan Collegiate 22 – The Trail Blazers (7-4) won their first District title since 2010, ending the best season for the Charter School Conference champion Cougars (9-2) since 2011.
Division 7
Pewamo-Westphalia 25, Saugatuck 19
Few games in any division could match the star power generated by P-W running back Jared Smith and Saugatuck quarterback Blake Dunn, who combined as juniors to run for just shy of 6,000 yards. Smith ran for 222 yards and two scores Saturday to help the Pirates (11-0) hold on against the previously undefeated Indians (10-1) for their sixth straight District title. Click for more from the Ionia Sentinel-Standard.
Also noted:
Detroit Loyola 46, Grosse Pointe Woods University Liggett 7 – The Bulldogs (9-2) eliminated a league champion for the second straight round, following up last week’s victory over Madison Heights Madison with this one over Michigan Independent Athletic Conference winner Liggett (10-1).
Concord 48, Homer 32 – The Yellowjackets (9-2) could’ve fallen victim to revenge, but stretched out the margin a little after beating Homer (8-3) only 28-26 in Week 2.
Ubly 24, Unionville-Sebewaing 16 – The story was similar for Ubly (11-0), which kept its best season since 2010 going with another win over opening-night opponent USA (9-2).
Division 8
Norway 40, Lake Linden-Hubbell 16
Opportunities for upset get fewer later in the tournament, but this may fall into that category based on past history. Norway (9-2) continued to forget last year’s 2-7 finish and five straight sub-.500 seasons with a first District title since 2006, earning it against a Lakes team that finished the regular season undefeated for the second season in a row and at 10-1 posted its most wins since 2009. Click for more from the Houghton Daily Mining Gazette.
Also noted:
Royal Oak Shrine 49, Clarkston Everest Collegiate 25 – The Knights (9-2) started their four-game winning streak last month against Everest Collegiate and won their first District title since 2008 with a second win over the Mountaineers (8-3).
Climax-Scotts 28, Mendon 14 – For the second straight season, undefeated Climax-Scotts (11-0) downed playoff rival Mendon (8-3), this time for a second straight District title.
Frankfort 38, Lincoln Alcona 34 – The Panthers (11-0) have had only a few scares this season, and needed a touchdown during the final minute to avoid falling to the Tigers (9-2).
8-Player
Powers North Central 60, Crystal Falls Forest Park 50
Forest Park (9-2) made the margin in this growing Upper Peninsula rivalry even closer in this season’s rematch, but the Jets still pulled away. North Central (11-0) had beaten the Trojans by 18 in Week 2, but scored twice during the fourth quarter to keep its perfect record as an 8-player program intact at 24-0. The teams combined for 1,022 yards of total offense, and the stars shone brightly; Jets quarterback Jason Whitens threw for 286 yards and four touchdowns and ran for 114 yards and four more scores, while Forest Park running back Dan Nocerini capped his high school career with 50 carries for 260 yards and five touchdowns on the ground. Click for more from the Escanaba Daily Press.
Other Regional Finals:
Pickford 30, Engadine 28 – The Panthers (10-1) earned a 10th win for the first time since 1991, avenging a 10-point loss to Engadine in Week 3 by handing the Eagles (10-1) their lone defeat.
Wyoming Tri-unity Christian 28, Portland St. Patrick 10 – The Defenders’ first playoff run now includes handing St. Patrick (10-1) its only loss while improving to 11-0.
Deckerville 58, New Haven Merritt 12 – The Eagles (10-0) arguably have been even more dominant than North Central, and only seemed to be getting stronger in handing Merritt (10-1) its first loss.
PHOTO: Fenton (orange helmet) bulled through a tough matchup with Midland Dow to advance in Division 2. (Click to see more from HighSchoolSportsScene.com.)