Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
2 Quarterbacks Vault Muskegon to #1
November 1, 2016
By Tom Kendra
Special for Second Half
Stopping the Muskegon High School offense has never been easy.
This year, it’s twice as tough.
The Big Reds, 9-1 and ranked No. 1 in the season-ending Associated Press Division 3 poll, are attacking opponents with a two-headed monster at quarterback – diminutive senior Kalil Pimpleton (5-7, 160) and physically imposing junior La’darius Jefferson (6-2, 210).
“I’m blessed with two great men, two great leaders, at quarterback,” said seventh-year Muskegon head coach Shane Fairfield, whose team won the Ottawa-Kent Conference Black title. “Using both of them makes us a better team. We don’t go into games with a specific plan for when each will play (quarterback). We see what the defense is doing and how our kids are responding and go from there.”
The result of the dual QB attack has been a Muskegon offense which is averaging 54 points and 428 total yards per game heading into Friday night’s Division 3 District championship game against visiting East Grand Rapids (8-2).
Pimpleton, who has run a 4.4 in the 40-yard dash and has verbally committed to Virginia Tech, has started all 10 games for the Big Reds.
He is primarily a running threat, regularly taking snaps out of the pistol formation from senior center Devin Sanders and then finding a seam somewhere along the line to squeeze through. “KP,” as he’s known, has carried 101 times for 1,081 yards and 17 rushing touchdowns. He also has been effective through the air, completing 34 of 66 passes for 639 yards and six more TDs.
“I look at the system we use as a chance for me to use all of my weapons,” said Pimpleton, who also has three punt returns for touchdowns on his resume. “It doesn’t matter if I am at QB or in the slot. My character doesn’t change, and my focus doesn’t change.”
As good as Pimpleton has been, there have been times in recent years where opponents have bottled up Muskegon’s running quarterbacks.
One example was the 2014 Division 3 championship game at Ford Field, where Orchard Lake St. Mary’s shut down the Big Reds in a 7-0 victory. Another was last year’s Division 2 Regional championship game at Lowell, where Pimpleton and the Muskegon attack got stuck in the mud in a 36-7 loss.
If that same scenario begins to unfold this fall, Muskegon offensive coordinator Brent White has a Plan B.
And what a Plan B it is.
Jefferson, who has the look of Cam Newton and the big arm to match, presents a whole new set of challenges for opposing defenses when he enters the game, which is normally around the Big Reds’ third offensive series. Jefferson brings a deep vertical passing threat, mixed with the size and strength to run over linebackers.
“I always tell myself that I can’t be stopped – that’s the mentality I like to play with,” said Jefferson, who also has delivered some big hits this fall during limited playing time at outside linebacker. “I just want to thank my coaches for using a two-QB system. Now we’ve got two hungry guys trying to win a state title.”
The benefits of Muskegon’s dual quarterback offense were apparent in last week’s 63-14 Division 3 Pre-District victory over visiting Grand Rapids Forest Hills Northern.
Muskegon’s offense struggled briefly in the early going before Jefferson ignited the Big Reds and their crowd with a 56-yard TD pass to Pimpleton, who had moved out to slot receiver. Near the end of the first quarter, Jefferson scored on a 2-yard run.
In the second quarter, it was back to Pimpleton at QB and he led a scoring drive, ultimately sprinting in from five yards out. And then it was back to Jefferson, who hit standout senior wide receiver Jacorey Sullivan on a 44-yard bomb over the top to complete Muskegon’s first-half scoring.
“The idea is that we have a system and our kids know how to play with either quarterback,” explained Fairfield. “If we do it right, it puts much more pressure on the defense, not knowing what they are going to get.”
Jefferson finished the win over Forest Hills Northern 7 of 8 passing for 175 yards and three touchdowns, along with 11 rushes for 91 yards and two more touchdowns. For the season, Jefferson has completed 42 of 69 passes for 724 yards and 15 touchdowns, against just two interceptions. He has rushed 66 times for 534 yards and 10 TDs.
The two quarterbacks are by far Muskegon’s top two rushers in an offense that lines up with four receivers on most downs. The lone starter in the backfield is senior Division I linebacker prospect Andrew Ward (6-1, 210), who is a devastating lead blocker. In recent weeks, the Big Reds have started to hurt opponents with jet sweeps featuring speedy juniors Da’vion McCall, Clinton Jefferson and Lonnie Clark Jr.
Fairfield, whose team has ripped off eight straight wins after a Week 2 loss to pass-happy Lincolnshire (Ill.) Stevenson, has guided Muskegon to MHSAA Finals three times in his first six years as head coach. The Big Reds have failed to take that final step on each of those occasions, falling to Birmingham Brother Rice in 2012 and 2013 and Orchard Lake St. Mary’s in 2014.
Given that recent heartbreak, the Big Reds have made it clear since Day 1 that the only acceptable outcome this season is an MHSAA title. The next challenge is a dandy matchup in Friday’s District championship game between two of the top tradition-rich programs in Michigan high school football history.
Muskegon is the state’s winningest with 816 wins and 17 state titles, including five in the MHSAA playoff era. East Grand Rapids, meanwhile, has won 11 championships since the playoffs began in 1975, including five in a row from 2006 to 2010. The Pioneers have won seven straight this fall after stumbling to a 1-2 start.
The two powers have played only two times in history, with Muskegon winning both times.
“We need to come out and play our game,” said Pimpleton. “We believe in our coaches and that they will put us in the best spots to win. That’s really all that matters. We can’t lose sight that no matter who is out there, that is our one goal.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) Muskegon quarterback La'darius Jefferson picks up yards on the ground this season against Byron Center. (Middle) Kalil Pimpleton, here following through on a pass, also is a threat to run. (Jefferson photo courtesy of Muskegon football program, Pimpleton photo by Tim Reilly.)