Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 7 Preview
October 6, 2016
By Geoff Kimmerly
Second Half editor
Tonight could end with at least a few Michigan communities celebrating the best night in their local high school's football history.
Breckenridge is seeking its first league title since its players' grandparents were newborns. Engadine, Corunna and many more could have momentous evenings as well as league titles stand to be decided all over the state.
All nine highlighted games of this week's Drive for Detroit preview powered by MI Student Aid could decide league races, whether tonight or in the near future. Check out the MHSAA Score Center for a schedule of this weekend's games and to see scores as they're reported. All games listed below are today unless noted.
Bay & Thumb
Corunna (6-0) at Lake Fenton (6-0)
This Genesee Area Conference Red finale matches the league’s co-leaders. Corunna’s transformation the last two seasons truly deserves note; the Cavaliers didn’t have a winning season from 2006-12 and then fell back to 2-7 in 2014 after a 6-4 finish the year before. But they’re in position to repeat as Red champs after sharing the title last season with Goodrich. Lake Fenton has been much more of a regular contender but still will be playing for its first league title since sharing the Red with Montrose in 2007.
Others that caught my eye: Alma (5-1) at Carrollton (4-2), Saginaw Swan Valley (4-2) at Freeland (6-0), Davison (6-0) at Lapeer (5-1), Saginaw Heritage (3-3) at Flint Carman-Ainsworth (4-2).
Greater Detroit
Rochester Adams (5-1) at Birmingham Groves (6-0)
It’s a little complicated, but the Oakland Activities Association White winner also can be partially determined tonight. Thanks to a one-point loss to Oak Park in Week 4, Adams trails Groves just slightly in the standings with the opportunity to secure a share of the league title with a win tonight in what will be its final league game of the fall. Groves also can clinch a share tonight with a win but still has one more league game to play next week and must win that as well to clinch the title outright – unless Oak Park, already with a league defeat to Groves, also loses one of its final two OAA White games. An Adams win tonight could lead to a three-way title share.
Others that caught my eye: Romeo (4-2) at Warren Mott (6-0), Detroit Western International (4-2) at Detroit Mumford (5-1), Detroit Catholic Central (6-0) at Orchard Lake St. Mary’s (4-2), Detroit East English (4-2) at Detroit Martin Luther King (5-1) on Saturday.
Mid-Michigan
Merrill (5-1) at Breckenridge (6-0)
Already celebrating its first playoff berth since 1993 – and after going 0-9 (!) last season – Breckenridge can secure a share of its first league title tonight in 70 years, according to a Midland Daily News report. But Merrill – which like Breckenridge joined the Mid-State Activities Conference this season after leaving the Tri-Valley Conference West – can set up a possibility to share the championship as it enters with only an MSAC loss to Mount Pleasant Sacred Heart. Merrill downed Breckenridge 48-6 a year ago after the Huskies took their 2014 meeting.
Others that caught my eye: Fowler (4-2) at Dansville (4-2), Lansing Sexton (4-2) at East Lansing (4-2), Stockbridge (3-3) at Olivet (4-2), DeWitt (5-1) at St. Johns (3-3).
Northern Lower Peninsula
Clare (5-1) at Roscommon (6-0)
These two are tied for first in the Jack Pine Conference with three games to play – meaning that a loss tonight won’t entirely derail either’s hopes. But the winner should be set up well to at least share the title, although Roscommon still must play Harrison (4-2) and Claire finishes with playoff hopefuls Beaverton (4-2) and Houghton Lake (3-3). The Pioneers are used to this scenario – before falling twice last season, they had won 34 straight Jack Pine games and have dominated the league most of the last two decades. Roscommon, meanwhile, has its most wins already since 2006, when it finished 10-2 and won the conference.
Others that caught my eye: Gaylord St. Mary (5-1) at Johannesburg-Lewiston (3-3), Muskegon Catholic Central (6-0) at Manistee (4-2), Charlevoix (5-1) at Onekama (5-1), Saginaw Nouvel (4-2) at Tawas (4-1).
Southeast & Border
Ida (6-0) at Hudson (5-1)
Ida has won all but one of its Lenawee County Athletic Association games over the last two seasons by at least 24 points. The team to come closer, Hillsdale (falling 20-17), is next week’s opponent – but Ida won’t look past rejuvenated Hudson. The Tigers have bounced back from finishing 4-5 last year and still have LCAA title hopes despite falling to Hillsdale 14-6 last week. Hillsdale already has a league loss as well, so an Ida win tonight puts the Bluestreaks in strong position to at least share the championship after winning it outright in 2015.
Others that caught my eye: Petersburg-Summerfield (4-2) at Clinton (4-2), Quincy (5-1) at Concord (5-1), Milan (6-0) at Monroe St. Mary Catholic Central (3-3), Morenci (4-2) at Ottawa Lake Whiteford (6-0).
Southwest Corridor
Battle Creek Harper Creek (6-0) at Coldwater (4-2)
Harper Creek is having an all-around great fall; the volleyball team is ranked No. 6 in Class B, the boys cross country team was tied for No. 9 in Lower Peninsula Division 2 entering this week, and the football team has doubled its wins from a season ago with an opportunity tonight to clinch a share of the Interstate 8 Athletic Conference championship against last year’s champion. Coldwater has won two straight over the Beavers and won’t go quietly, but Harper Creek has yet to allow a team to get closer than 10 points.
Others that caught my eye: St. Joseph Lake Michigan Catholic (5-1) at Bridgman (4-2), Schoolcraft (6-0) at Gobles (5-1), Portage Central (5-1) at Portage Northern (4-2), Delton Kellogg (4-2) at Watervliet (4-2).
Upper Peninsula
Ishpeming (3-2) at Negaunee (6-0)
A couple of pretty strong Negaunee teams have had their Mid-Peninsula Athletic Conference hopes dashed by MHSAA title-contending Ishpeming teams over the last few years. The Hematites have beaten the Miners in three straight, and the 2013 and 2015 victories decided league titles. But Negaunee enters as the favorite this time with wins over five teams still up for playoff berths, and Ishpeming has a little additional pressure; it must win two of its last three games against Negaunee, St. Ignace and Gwinn to guarantee adding to a 14-season playoff streak.
Others that caught my eye: Kingsford (4-2) at Iron Mountain (5-1), Escanaba (5-1) at Gladstone (3-3), Lake Linden-Hubbell (6-0) at Houghton (3-3), Hancock (4-2) at Gwinn (4-2).
West Michigan
Zeeland East (5-1) at Hudsonville Unity Christian (6-0)
Four teams in the Ottawa-Kent Conference Green are at least 5-1 and a fifth is 4-2, making this arguably the strongest league in the state top to bottom this fall. Two of this week’s matchups are highlighted in this space this week, and Unity Christian enters tied with Byron Center for first place but with Hamilton and Zeeland East holding only one league loss. East is a newcomer after playing previously in the O-K Black, but could have the greatest influence on the final finish with Unity on the schedule this week, Byron Center next week and rival Zeeland West in Week 9
Others that caught my eye: Whitehall (4-2) at Ravenna (4-2), Big Rapids (3-3) at Reed City (6-0), Grand Rapids South Christian (3-3) at Wyoming (4-2), Hamilton (5-1) at Zeeland West (4-2).
8-Player
Cedarville (6-0) at Engadine (6-0)
Engadine is in the midst of a string of successful seasons it hasn’t enjoyed since the mid-1980s, but winning tonight could make this fall the best of the bunch. The Eagles can clinch a share of the Bridge-Alliance League title after returning this fall after a year playing in the Western Eight Conference. Cedarville, of course, is a regular favorite and has only four league losses in five seasons of 8-player football. The Trojans’ closest games this fall have been a pair of 20-point wins, and Engadine hasn’t let anyone get closer than 10.
Others that caught my eye: Wyoming Tri-unity Christian (6-0) at Lawrence (6-0), Webberville (5-1) at Portland St. Patrick (6-0), Rapid River (5-1) at Stephenson (5-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Saginaw Swan Valley (left) and Zeeland East faced off earlier this season; both will attempt to beat league leaders this weekend. (Click to see more from HighSchoolSportsScene.com.)