Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Trojans Find Familiar Success in 8-Player

October 5, 2016

By Dennis Grall
Special for Second Half

Football players, coaches and fans all know what it takes to produce winning teams: score a lot of points, don’t give up many, run, pass, catch and tackle.

While 11-player football is the traditional way to play the game, declining school enrollments have forced numerous schools to adjust if they want to keep offering the sport. They are learning that 8-player football requires the same things to be successful.

Crystal Falls Forest Park for decades dominated the ranks of Class D, which later became Division 8. The Trojans used a pretty simple game plan: find a stud running back, hitch their wagon to his burly shoulders and overpower any team which happened to be on the field.

Forest Park claimed the initial two Class D championships when the playoffs began in 1975 and added another title in 2007. The Trojans also won 23 Great Western Conference crowns.

But enrollment kept dropping, as it has throughout the state, and a year ago Forest Park officials decided to join the movement to 8-player football. There are 51 teams at that level this year, and nearby Felch North Dickinson, another long-time small-school power, will join the mix in 2017.

The decision was controversial when it was accepted by a 4-2 board of education vote last October, and many staunch Forest Park fans were aghast. But that apparently has cooled down, no doubt helped by a 5-1 start to this initial season.

“I don’t hear the griping of people against it,” said veteran coach and former Forest Park player Dave Graff. “The people in the know realize where our numbers are. That type of (negative) talk has gone by the wayside.

“We still have traditionalists out there who think 8-man is not football. This program is steeped in tradition, and you don’t get acceptance in one year’s time.”

The Trojans suit up 22 players for each varsity game, but nine are freshmen and sophomores who would be playing junior varsity football if Forest Park offered that level. “If we had jayvees we would not be able to function as a varsity unit,” Graff said.

The school enrollment is about 150 students this year, and Graff said he has been hearing it may drop by about 25-30 students next year. Forest Park has not fielded a full jayvee schedule for the past six years.

Even more astounding is this observation from Bill Santilli, the school’s athletic director since Aug. 1 and a former all-state running back and long-time coach: “I really fear that in the next two years Forest Park will not have a football program.”

Wow … this tradition-laden, statewide power on the threshold of no football?

Santilli added: “I’m fearful in the sense that four freshmen are playing, and we lose eight seniors. You do the math.”

He said Graff and Forest Park are being proactive and have worked with their Western Eight Conference to institute a junior high level of 8-player football and are also trying to get a grade 5-6 program started, possibly in flag football.

The school’s youth program has stayed with the 11-player game, and 2015 8-player MHSAA champion Powers North Central has kept an 11-player junior varsity. “It just doesn’t seem to be working because we’re all struggling with numbers there also,” said Santilli.

To give football a chance to hang around, he said, “We have to focus our attention on that youth level. We’re trying to build interest.”

While declining enrollment is forcing the switch to 8-player football, Santilli said, “Declining participation is probably more of a factor than it is enrollment. There are athletes in our school that in my opinion would make our football team better, but for some reason have not elected to play.”

Noting the game “nationwide is under attack,” he said it is safer now than ever because of increased improvement in equipment and extensive stress on safety. “Changes being made at every level are making the game as safe as it can be,” Santilli added.

Graff and Santilli, as players and coaches, have seen the values the sport provides.

“What are you trying to teach in football? We’re trying to teach work ethic, morals, not doing what is wrong when people aren’t watching, trying to teach character,” Graff said. “We are trying to raise people to be successful in our society and improve our society. We stress doing it right, we stress not missing the opportunity to do something good, the little things in life.

“Football is not just a rough sport. There are such great opportunities to teach things in life like discipline, teamwork, effort, enthusiasm, mental toughness, making good people.”

Santilli pointed out those lessons occur in both the 11-player game and the 8-player game. “It is still football. I’ve seen some great blocks and tackles and collisions out there,” said Santilli, who still resembles the powerful fullback who led the Trojans to their first Class D title in 1975 en route to a distinctive U.P. Sports Hall of Fame playing and coaching career.

“I don’t see that any different with 8-man; there are just fewer players.”

Santilli said some of his former teammates who now have youngsters playing have been hard to convince the switch to 8-player was necessary. “It is taking them a little bit longer to adapt to the change,” he said.

But, he said, “The players have slowly bought into the change. For them it is still the same game. There is the same excitement with the players, the same intensity when they take the field. They are just ready and waiting for the competition.”

Santilli, with his strong and successful background with the Trojans, might be the ideal observer of the switch, agreeing the game still requires athletes to make plays to stop other athletes.

“It is a different technique, a different style player more geared to open field situations (on both sides of the ball). Dave is still bringing Forest Park style football into his coaching, giving the ball to (Dan) Nocerini and powering it right at you.”

Nocerini is the latest standout back in a string of stars from Santilli and Graff who also included Mark Flood, Lee Graff, Dan Lato, Gerard Valesano and Dean Arcand. In just six games this season, the 6-foot-2, 217-pound senior has rushed for 1,186 yards and 20 touchdowns, highlighted by an opening-game 414 yards rushing and seven TDs.

“It is definitely a lot more open than I expected,” Nocerini said after that explosive opener at Rapid River. “Instead of beating a safety or a corner, you just have to beat one guy (downfield).”

He also said the players “have moved on. Everybody likes football; you just put your helmet on and go play.”

The acceptance of 8-player has been easier because the Trojans are as powerful as ever, losing only to North Central 60-42 in Week 2. They are averaging 56.3 points per game and allowing 28.3.

“People will see we have to go 8-man. There isn’t a choice,” Graff said. “We as coaches have come to grips with that ,and I think the community is coming to grips with it. The tradition is always there.”

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Dan Nocerini of Crystal Falls Forest Park barges through a huge hole for a four-yard touchdown against Rapid River defenders David Johnson, left, and Gavin Harris (55) in their season opener. (Middle) Parker Sundell finds some running room after getting around Rockets defender Levi Miller. (Below) Roy Hagglund of Crystal Falls Forest Park reaches for a pass as Austin Wicklund of Rapid River defends. (Photos by Dennis Grall.)