Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Drive for Detroit: Week 6 Preview
September 29, 2016
By Geoff Kimmerly
Second Half editor
Don't think of tonight as the end of another warm September. Instead, consider it the start to a momentous final month of another Michigan high school football regular season.
Nine games this weekend feature teams with perfect records facing off. Add in that 72 teams statewide can clinch the first automatic playoff berths awarded this fall, and most fans won’t have to drive far to find a game with significant implications.
Check out our preview below of the best games in every corner of the state, powered by MI Student Aid. For the weekend's full schedule, check out the MHSAA Score Center. All games below are Friday unless noted.
Bay & Thumb
Holly (4-1) at Fenton (3-2)
Fenton loaded the front of its schedule with Caledonia and Temperance Bedford and came away with an 0-2 start, but bounced back nicely in pursuit of a sixth straight Flint Metro League title. The Tigers are tied for first with Holly, which also bounced back from an opening-night loss to competitive Berkley and is seeking its first win over Fenton since 2011. Regardless of tonight’s result, Fenton may still hold one more upper hand in the league race – it already has beaten Ortonville Brandon (4-1), Holly’s opponent in Week 9.
Others that caught my eye: Midland (3-2) at Davison (5-0), Flint Carman-Ainsworth (3-2) at Bay City Central (3-2), Corunna (5-0) at Montrose (3-2), Marine City (1-4) at St. Clair (3-2).
Greater Detroit
Detroit Martin Luther King (5-0) at Detroit Cass Tech (5-0), Saturday
These Detroit Public School League rivals have lined up for some colossal tilts over the years – see last season’s 31-28 and 27-25 King wins in their first meeting and then PSL championship game. But this might be the most hyped matchup of the series to date. Cass Tech, last season’s MHSAA Division 1 runner-up, has outscored its opponents by a combined 268-45 while giving up scores to only Oak Park and Detroit East English. Then there’s King, which has outscored its opponents 243-6, giving up its only points to Detroit Central in Week 2. This matchup with likely decide the PSL East Division 1 champion; regardless, they’ll likely meet again in the PSL tournament final in Week 9. And regardless of that as well, both could end their seasons playing again at Ford Field in MHSAA Finals for the second year in a row.
Others that caught my eye: Trenton (5-0) at Allen Park (5-0), Redford Union (4-1) at Dearborn Fordson (5-0), Birmingham Groves (5-0) at Farmington Hills Harrison (3-2), Orchard Lake St. Mary's (3-2) at Birmingham Brother Rice (3-2) on Saturday.
Mid-Michigan
Pewamo-Westphalia (5-0) at Laingsburg (5-0)
Few think defense first when it comes to the Pirates, last season’s Division 7 runner-up. But they haven’t given up a point this season since Week 1 to Monroe St. Mary Catholic Central and haven’t given up more than seven in Central Michigan Athletic Conference play since 2014. Laingsburg ended up winning a District title last year after falling to P-W 50-7 in Week 7 and could be best-suited among league opponents to know how to get on the board this week. But the Wolfpack still must slow down P-W star running back Jared Smith as he attempts to go over 1,000 yards rushing for the season tonight despite carrying the ball only 73 times heading into this game.
Others that caught my eye: Saginaw Michigan Lutheran Seminary (4-1) at Ithaca (5-0), Lake Odessa Lakewood (5-0) at Olivet (4-1), Durand (4-1) at New Lothrop (5-0), Williamston (3-2) at Fowlerville (3-2).
Northern Lower Peninsula
Maple City Glen Lake (4-1) at Frankfort (5-0)
Teams without a league loss face off this weekend in all three divisions of the Northern Michigan Football League, but this Leaders matchup is the most intriguing, arguably, based on past history and the past few weeks. Glen Lake and Frankfort have played each other yearly going back at least to the late 1950s, with their meetings often the best of the season in the old Northwest Conference. Glen Lake set up the intrigue this time by handing Charlevoix its first loss this season last week, and big, 49-7. Frankfort won the Leaders last fall, but lost 10-6 to Glen Lake, which played in the Legends division in 2015.
Others that caught my eye: St. Ignace (4-1) at Gaylord St. Mary (5-0), Kalkaska (5-0) at Boyne City (3-2), East Jordan (4-1) at Charlevoix (4-1), Traverse City St. Francis (5-0) at Grayling (3-2).
Southeast & Border
Grosse Ile (5-0) at Milan (5-0)
While Monroe St. Mary Catholic Central has made the most noise out of the Huron League over the last few seasons, these two are regulars in the mix as well. Both have a pair of 10-win seasons this decade and could be on their ways to a third – with this meeting likely deciding the league title as both have two-win leads on the rest of the conference. Milan, last year’s league runner-up, beat Grosse Ile 44-7 in 2015 and still must see St. Mary next week and then Carleton Airport to finish the Huron slate. The Red Devils, meanwhile, have one more win already than all of last season, shut out St. Mary last week, and after tonight finish the league schedule with Airport and Riverview (which are a combined 2-8).
Others that caught my eye: Chelsea (5-0) at Adrian (3-2), Clinton (4-1) at Sand Creek (5-0), Hudson (5-0) at Hillsdale (3-2), Concord (5-0) at Springport (4-1).
Southwest Corridor
Schoolcraft (5-0) at Lawton (5-0)
Lawton also got the highlighted spot from this region last week, against Gobles as both hoped for the opportunity to face Schoolcraft to decide the Southwestern Athletic Conference Central title. Lawton won 31-21 and gets first shot at the Eagles after falling to them 47-0 last season despite also entering that game 5-0. Schoolcraft quietly has built a 16-game regular-season winning streak and hasn’t allowed a SAC Central opponent to get within 21 points since joining the league a year ago.
Others that caught my eye: South Haven (3-2) at Edwardsburg (5-0), Detroit U-D Jesuit (3-1) at St. Joseph (4-1), Portage Northern (3-2) at Stevensville Lakeshore (4-1), Paw Paw (3-2) at Three Rivers (4-1).
Upper Peninsula
Menominee (5-0) at Escanaba (5-0)
The best in the Great Northern U.P. Conference face off to likely decide the championship, although the winner will need another win next week to clinch at least a share of the title. It’s been a while since Escanaba was in this conversation; a win tonight would give the Eskymos their most in a season since 2011. Breaking a 17-game losing streak to Menominee and qualifying for the playoffs too would make a win tonight that much sweeter – the Maroons, in fact, haven’t lost a league game since 2012 and have won 36 straight regular-season games total.
Others that caught my eye: Negaunee (5-0) at Norway (5-0), Iron River West Iron County (3-2) at Calumet (4-1), Hurley, Wis. (5-1) at Hancock (3-2), Bark River-Harris (2-3) at Lake Linden-Hubbell (5-0) on Saturday.
West Michigan
Grandville (5-0) at Rockford (3-2)
It’s hard to give this game top billing over Reed City/Chippewa Hills (see below), but it’s explainable given the Ottawa-Kent Conference Red still has six of seven teams in contention for automatic playoff berths and these two arguably are the best. Grandville is enjoying its most successful run since 2006 – when it still lost to Rockford 28-0 to finish second in the league – and has outscored five opponents by a total of 231-31 after downing contenders Hudsonville 36-6 and East Kentwood 46-3 the last two weeks, respectively. Rockford has fought back gallantly from an 0-2 start that included a forfeit because of a team sickness Week 1. Extending a 21-season playoff streak – and more – looks a lot more possible now.
Others that caught my eye: Reed City (5-0) at Remus Chippewa Hills (5-0), Grand Rapids Christian (5-0) at East Grand Rapids (3-2), Cedar Springs (3-2) at Lowell (5-0), Whitehall (4-1) at Muskegon Oakridge (4-1).
8-Player
New Haven Merritt (5-0) at Owendale-Gagetown (5-0)
These are the top teams in the Mid-Michigan 8-Man Football League, Merritt in the Inland division and Owendale-Gagetown in the Coastal. They are also two of the top teams statewide; Merritt has the fourth highest playoff-point average in 8-player, and Owendale-Gagetown’s is tied for eighth highest. All of this could change this weekend, however; the Bulldogs are 8-0 against Merritt since the Mustangs started their program five years ago. Owendale-Gagetown won last year’s meetings 72-42 and 54-30 – but Merritt, following two straight playoff appearances, is off to its best start ever.
Others that caught my eye: Camden-Frontier (4-0) at Lawrence (5-0), Battle Creek St. Philip (4-1) at Webberville (4-1).
Second Half’s weekly “Drive for Detroit” previews are powered by MI Student Aid, a part of the Student Financial Services Bureau located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information, including various student financial assistance programs to help make college more affordable for Michigan students. MI Student Aid administers the state’s 529 savings programs (MET/MESP) and eight additional aid programs within its Student Scholarships and Grants division. Click for more information and connect with MI Student Aid on Facebook and Twitter @mistudentaid.
PHOTO: Detroit Martin Luther King (yellow jerseys) and Detroit Cass Tech will renew their rivalry Saturday after last facing off in last season’s PSL Final at Ford Field. (Photo courtesy of the Detroit Public School League.)