Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
Kalkaska Climbs Under 'Famed' Alum
September 28, 2016
By Dennis Chase
Special for Second Half
KALKASKA – It was a whirlwind weekend for Jeremy Wilkinson.
The Kalkaska football coach led his unbeaten Blazers to a 35-0 victory over Cheboygan last Thursday. Then, 24 hours later, Wilkinson was inducted into the Northern Michigan University Sports Hall of Fame as part of the school’s Homecoming festivities.
“It’s a great honor,” the Kalkaska High School graduate said. “I remember 22 years ago looking at all the Hall of Fame plaques (in the Superior Dome) and thinking how cool it would be to be on that wall, too.”
Wilkinson, a wide receiver at Northern Michigan, still holds the career records for receiving yards (3,367) and touchdowns (35).
“This is a small town,” Kalkaska senior quarterback Hunter Suydam said. “Not too many (college) players come out of here, (certainly) not Hall of Famers. It’s pretty special.
“But he doesn’t really talk about it. It’s mainly, ‘Yeah, I played college football. Now, let’s get back to work.’”
That was Wilkinson’s mindset Monday as the Blazers began preparations for a big road task Friday at Boyne City.
With its 5-0 record, Kalkaska’s best start since the 1981 team went 9-0, the team’s generated quite a buzz in the community. But a difficult second half schedule includes games with Boyne City (3-2), Traverse City St. Francis (5-0) and Grayling (3-2).
It’s a stretch that promises to define the Blazers’ season.
“To be 5-0 is great, but our goal is the playoffs and we’ve got a tough schedule ahead of us,” Suydam said. “We need to focus on that. It doesn’t matter if you’re 5-0, if you can’t finish it off.”
Wilkinson has turned the program around since taking over in 2009. The Blazers are in the midst of a fourth winning season in five years – and a possible third playoff appearance during that span. One more win assures that.
“We know it takes one more win to make it into the playoffs,” Wilkinson said, ‘but we also know it’s not going to be easy. The next four weeks will be tough. We have quality opponents. We definitely have to clean up some mistakes we’ve been making the last couple weeks.”
Wilkinson is not surprised by the 5-0 start, which includes a 21-18 win over Leroy Pine River, a 4-1 squad that is ranked No. 9 in this week’s Associated Press Division 6 rankings. After all, the Blazers finished 5-4 a year ago and returned several players with at least three years of varsity experience.
One key returner was Suydam, who has completed 36 of 69 passes for 636 yards and 10 touchdowns in four games (the Blazers won one game by forfeit). Two weeks ago, he threw for 292 yards and five touchdowns in a 40-21 triumph over Elk Rapids. He was 7 of 11 for 103 yards and two more scores against Cheboygan.
“Over the past few years we haven’t thrown the ball a ton,” Wilkinson said, “but this year we’ve opened it up a little more because of the speed and athleticism of our skills guys and the size in our line. It’s nice to be able to throw because it takes defenses out of their comfort zone. Now they’ve got to drop back and try to cover instead of loading seven to eight players in the box. “
Suydam, now in his second year at quarterback, is still learning the position as far as reads, Wilkinson said.
“But he’s starting to put it together,” the coach added.
Wilkinson is quick to credit Suydam’s receivers as well as a line that includes tackles Luke Sexton and Seth Riddle, guards Jake Disbrow and Brad Berger and center Ed Davidson. Nolan Mitchell is the leading receiver with 15 catches for 265 yards and four scores. Hayden Zimmerman has added 10 receptions for 301 yards and three touchdowns while tight end Jake Kies has contributed five receptions for 51 yards and two touchdowns.
“Our line has played well and our receivers are getting open,” Wilkinson said. “Once the ball is in their hands, they’re making plays. The last two weeks we’ve had plays where we’ve caught the ball within five to eight yards of the line of scrimmage and taken it 60, 70, 80 yards for touchdowns.’
Mitchell’s the leading rusher with 258 yards and three scores.
Defensively, the Blazers are paced by linebacker Gavin Peterson, who has a team-high 32 tackles. Mitchell and Disbrow are next with 23 and 21 stops, respectively. Kies, a defensive end, has four sacks.
“Our defense has been playing great and that’s because they’re playing aggressively,” Wilkinson said. “They’re flying around. They want to hit.”
The Blazers’ roster features 18 seniors.
“Fifteen were on varsity as sophomores,” Suydam said. “Yes, we were 2-7 (two years ago), but that year of experience helped us.”
One of the seniors, receiver-linebacker Jacob Shier, broke his fibula early in the opening game. Shier, who has been on the varsity since his freshman season, still attends practice regularly to be around his teammates.
“I want to be here for the guys,” he said. “This class has been working together since third grade and it’s clicking right now. There’s a lot of talent on this team, more so than we’ve had in a long time. It’s looking good. Everybody’s buying in.”
The experience bleeds down into the junior class. Four juniors are in their third year on varsity.
“What we’re seeing on the football field is a credit to the program as a whole,” athletic director Justin Thorington said. “It starts at the top with the coaches creating a program that our student-athletes are really engaged and interested in, and working hard at.
“Plus, we have a giant senior class, which is always good.”
There are 29 players on varsity, 25 on JV.
“Those are good numbers for a school our size,” Thorington said. “But our participation numbers in general are pretty big. This year we added a JV soccer team, which, as far as I know, is the first time that’s happened here.”
Kalkaska coaches also participated this summer in a training program through Michigan State called Spartan Performance. The program, according to the school’s website, is designed to enhance athletic development and sports performance through a multidisciplinary approach that includes physical training, recovery, nutrition, mental skills and athletic health.
Michigan State conducted a two-day in-service with the coaching staff, then came back for a follow-up.
“It’s collegiate-level training based on research,” Thorington said. “It’s more than just strength training, it’s speed and agility, nutrition, sports psychology. They did training with our female sports coaches on ACL strength and tear prevention. We’re hitting all the facets.
“Our football staff really spearheaded it and ran with it. We only had a couple weeks to implement it, but this offseason we’ll have the entire year to do it. We’re always thinking of ways to get a competitive advantage.”
That said, Thorington added that wins and losses are not the only way to gauge success.
“Our slogan for this year (in the athletic department) is ‘Embrace the Process,’” he said. “We’re not going to concentrate on the results, the wins and losses. That’s not why we’re here. Instead of worrying about championships, we’re going to worry about developing champions.”
One can lead to the other, though, and that’s what the Blazers are hoping.
And as Thorington alluded, it all starts at the top with Wilkinson, who is all about team.
That was evident over the weekend when he first saw his Hall of Fame plaque that listed his individual accomplishments.
“It took a lot of people to make it happen – teammates, coaches, family, friends,” he said. “I didn’t do all the work myself. It’s (induction) an individual honor, but it doesn’t take into account that I had the MIFC Player of the Year at quarterback (Matt Hoard) in 1996. We also had the Defensive Player of the Year (Jovan Dewitt). A lot of people played a huge role in this.”
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Kalkaska junior Nolan Mitchell (5) looks for a hole against Elk Rapids this season, with Luke Sexton blocking. (Middle) Kalkaska football coach Jeremy Wilkinson. (Below) Senior quarterback Hunter Suydam rolls left looking for a receiver against Leroy Pine River. (Photos by Greg Fast.)