Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Forest Park's Playoff Tradition Began with Statement-Making Title Run
By
Jason Juno
Special for MHSAA.com
November 29, 2024
CRYSTAL FALLS — The Crystal Falls Forest Park football team played in its 15th Football Final last weekend, tying it for fourth-most championship game appearances in MHSAA history.
The first came back in 1975, the very first year the MHSAA conducted a football postseason tournament.
The Trojans already had a strong tradition before that, but champions were only mythical then, based on records, strength of schedule and opinions.
Forest Park players were excited to hear about the chance to prove it on the field, said Bill Santilli, the team’s standout running back that season.
“We had high expectations,” said Santilli, who also took the Trojans to seven Finals as their coach, leading them to the Division 8 title in 2007. “The team that we had put together my senior year, I felt we had a lot of really good athletes and our school had a strong tradition of football back then through the 60s and early 70s.”
Only four teams in each class made the MHSAA Playoffs that first year. So when Forest Park lost to Norway – a physical team that finished the season undefeated – 14-13 during the regular season, the Trojans thought their playoff hopes were pretty dim.
Their schedule, though, was made up of mostly larger schools and the point system rewarded them for it, making Forest Park the region’s Class D representative.
The Semifinal final game against Posen was scheduled to be played in Traverse City on Nov. 15, the first day of deer season. One of the coaches joked they had never missed a first day and he was going hunting.
The only hunting they did that day was for a spot in the state title game, and they traded bagging a buck for blanking Posen 67-0.
“Their credit was they had a strong running game,” Santilli said. “They had been beating teams by quite a margin throughout the season. We just played and did a great job of what we had to do by our game plan.”
Up next was Flint Holy Rosary in the Final at Western Michigan University the next Saturday.
“I would say we had a confidence as a team, based on the confidence of our coaching staff, based on the confidence of our Semifinal victory,” Santilli said. “We were ready to play.”
Beyond seeking the thrill of a championship, the Trojans wanted to prove how good the football was in the Upper Peninsula. Players kept track of high school football results throughout the state – this being well before the internet made finding news and results so easy, they looked to the Detroit Free Press — and found teams in the larger metropolitan areas were more highly-touted.
“We wanted to prove that there were some good football teams in the Upper Peninsula that in my opinion seemed to get overlooked,” Santilli said. “I think it was not only our mission to win that first state championship, but also our mission to make a statement that we play good football.”
Forest Park won 50-0.
“Just the feeling to play and win the inaugural event, to be able to have the memories, to talk about it, to play so well and to hold onto that state championship trophy, the real, true state championship trophy, we didn’t think there was anything better in our lives,” Santilli said.
No team reached 50 points in a championship game again until 1994; no one exceeded it until 2002.
“We played extremely well,” Santilli said.
The Trojans led by that score going into the fourth quarter. They were able to put the second unit in and watch those teammates preserve the shutout.
“We just had a good group of athletes, we all got along, we had guys that knew their role, they were all very good at their positions and we just gelled as a group,” Santilli said. “We had really good linemen, we had tough hitters on defense, we had defensive backs who could cover a pass and yet had the speed to come up and make tackles on the line of scrimmage. We had an offensive running game that I would describe as consistent and powerful. And if we needed to throw, we had a good quarterback and receivers.”
Santilli, a 5-foot-9 senior, was double and triple-teamed, according to MHSAA accounts of the game, and he still rushed for 178 yards and three touchdowns on 37 carries. He finished with 226 points for the season, including 46 in the Semifinal, setting an MHSAA single-season record at the time. Quarterback Rich Mettlach tallied 148 yards through the air, with 103 to Bryan LaChapelle.
Forest Park’s defense was dominant, holding Holy Rosary to minus-32 yards rushing, 78 passing and just four first downs.
“They told us the competition got tougher the farther south we got,” coach Richard Mettlach said afterward. “We like it down here and may come back next year.”
Santilli was the first Class D player to earn a spot on the Detroit Free Press all-state Dream Team, according to the U.P. Sports Hall of Fame, which welcomed Santilli in 2005. His 1,865 rushing yards were a state record, the Hall of Fame indicated.
He said he received much of the recognition that season because he was the ballcarrier, but he credited his teammates with making it all possible.
“I got the recognition only because of the other guys with the jerseys with the same team name on them,” he said.
Forest Park football has been good ever since.
They beat Flint Holy Rosary again the next year in the Class D title game, although the score was closer, 14-6. Rosary came out on top in 1977 with a 21-20 win over Forest Park, and the Trojans fell 38-14 to Detroit St. Martin dePorres in the 1978 finale.
PHOTO From left: Forest Park’s Bryan LaChapelle, coach Dick Mettlach, Dick Mettlach Jr., and Bill Santilli pose with the first Class D championship trophy Nov. 22, 1975, at Waldo Field in Kalamazoo. (Photo by Bill Santilli.)