Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Deckerville Completes Title-Clinching Comeback with Unforgettable 'Drive'
By
Jason Juno
Special for MHSAA.com
November 23, 2024
MARQUETTE — Deckerville was used to being in a tough spot.
The Eagles were behind for the duration of the 8-player Division 1 championship game against Pickford on Saturday until finally taking a 30-28 lead eight seconds into the fourth quarter.
When they got the ball back after a brief Panthers possession, they still had that lead. They were just pinned at their own 1-yard line.
Coach Bill Brown had three thoughts.
The first was, “Oh, no.”
The second centered on getting out of there without surrendering a safety or turning the ball over near the end zone.
The third was “The Drive” from back in 1987 when quarterback John Elway took the Denver Broncos 98 yards in the late stages of the fourth quarter to tie the AFC Championship game, which they eventually won.
“I was like, ‘Hmm, I wonder if we can have the drive and we can call that The Drive,’” Brown said.
Saturday’s drive will certainly be remembered in Deckerville for a long time. The Eagles didn’t score, but they did run out the clock – all nine minutes, 14 seconds of it.
That cemented their 30-28 championship victory at the Superior Dome. After falling behind by two touchdowns early, the Eagles rallied back by holding onto the football and keeping Pickford’s electric quarterback, Tommy Storey, on the sideline.
“It’s a dream come true,” Deckerville senior linebacker Corbin Sharbowski said. “I’ve been dreaming since I was a little kid. I think in seventh grade, we were all on the same team, we had a pretty good season and we were like, ‘Yeah, we might be able to do this.’”
Saturday’s game started out as a nightmare, in part thanks to an epic performance by Storey.
The 5-foot-9, 175-pound senior ran for touchdowns of 44, 70, 57 and 34 yards in the first half to give the Panthers 16-0 and 28-16 leads. He ended the half with 282 rushing yards, just 70 off the record for a full 8-player championship game.
He only recorded 22 yards during the second half. To be fair, he was rarely on the field after halftime.
Deckerville got the ball first in the second half. The Eagles used 15 plays to go 71 yards while taking more than 7½ minutes off of the clock.
They converted two fourth downs, including a 4th-and-9 when standout quarterback, Hunter Garza, ran 17 yards for a first down at the 1. Parker Merriman ran the last yard to pull Deckerville within five of Pickford’s lead, 28-23.
The Panthers followed with a four-and-out, as the Eagles stopped their 4th-and-3 play for no gain.
Deckerville took its first lead on the ensuing possession, with Brandon Salowitz grabbing a 36-yard touchdown pass from Garza. Mark Donker’s extra point kick made it 30-28 Eagles with 11:52 left in the game.
Brown said that was the first time they ran that play all season, and it was likely the only one Pickford hadn’t seen from them during pregame prep.
“I (had) seen Brandon, I knew he was 1-on-1, so I just threw it up and he did the rest,” Garza said.
Storey ran for 12 yards on the first play of Pickford’s next possession. A false start doomed that drive, though, and Pickford took two timeouts before deciding to punt from its own 49 with 9:25 left.
The Panthers executed the punt well, downing the ball at the 1-yard line.
They just never saw the ball again. Seventeen rushing plays by Garza and Merriman – only one of which went for more than 10 yards, an 11-yard gain by Garza – ate up all of that clock. Deckerville converted on three third downs. Garza rushed five yards on 4th-and-5 at the Pickford 30 to seal it.
“There wasn’t, ‘Hey, let’s keep the ball,’” Brown said. “No, it’s let’s go score because we’re going to have to outscore them sooner or later.”
Pickford ran just nine offensive plays during the final two quarters. Deckerville went 5-for-5 on fourth downs and had the ball for 19 minutes, 3 seconds of the 24-minute second half.
“That’s the game we like to play,” Pickford coach Josh Rader said. “We like to keep their offense off the field. They did that to us. They ground and pounded it. They got first downs when they needed to.”
Eagles also defended the physical runner Storey well the few times he touched the ball in the second half. “I thought we could run at him a little more, maybe wear him down a little bit more running at him,” Brown said.
Storey finished with the second-most rushing yards 8-Player Finals history, 304 on 21 carries with the four first-half touchdowns. Pickford ended the season at 12-1.
“Proud of our guys,” Rader said. “Like I mentioned after the game, it hurts right now. As we get time to get away, they’re going to realize how fun it actually was to be in this game.”
Deckerville, meanwhile, finished a perfect 13-0.
“It’s so surreal I can’t even grasp what’s happening right now,” Brown said.
The title was Deckerville’s second in 8-player and first since 2012.
“It’s a crazy experience to even go to the state finals,” said Garza, who finished with 225 yards on 37 carries with two touchdowns, “but to win it is just awesome.”
PHOTOS (Top) Deckerville's Brandon Salowitz celebrates his second-half touchdown reception Saturday at the Superior Dome. (Middle) Pickford quarterback Tommy Storey (8) breaks away for his second touchdown run of the first half. (Below) Deckerville quarterback Hunter Garza (7) begins to cut back during his first-half touchdown sprint. (Photos by Cara Kamps. Click for more.)