Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Memories Don't Fade for 1st MHSAA Class A Champion Franklin
By
Brad Emons
Special for MHSAA.com
November 8, 2024
Even after 50 years, Tim Hollandsworth recalls Livonia Franklin’s run to the first MHSAA Class A football playoff championship like it was yesterday.
Before 5,506 fans at Western Michigan University’s Waldo Stadium, the unranked Patriots capped a season for the ages by upending heavily favored Traverse City for the 1975 title, 21-7.
“It was a once in a lifetime event, and I guess it just brings back great feelings winning that game obviously,” said Hollandsworth, who went on to become an all-Mid-American Conference linebacker at Central Michigan. “What I remember most was carrying that trophy around on the field. Myself, Jim Casey and the whole team ... we paraded it out Stanley Cup-style in front of our fans, and everybody was going crazy. Just a happy time.”
The championship game was played on a frigid Nov. 22 afternoon in Kalamazoo, just 12 years following the assassination of President John F. Kennedy.
“When I think about that game, the first thing that comes to mind is that it was a cold, cloudy day before the game,” Hollandsworth said. “And as the game started, the sun came out; it was really bright. It turned out to be a bright, sunny day, and we didn’t feel the cold at all. The adrenalin was pumping.”
No. 2-ranked Traverse City, coached by Jim Ooley, entered with a high-powered offense averaging 34 points per game. The Trojans featured the running back tandem of Rick Waters (1,300 yards) and Bruce McLachlan, along with tight end Mark Brammer, a two-time All-American at Michigan State who later played five seasons for the Buffalo Bills in the NFL.
Franklin took a 7-0 lead in the first quarter when Dennis Smith, the holder on a 30-yard field goal attempt by Sam Williams, couldn’t secure the snap from center but alertly got up and tossed a 17-yard TD pass to Rick Lee.
The Patriots then went up 14-0 in the second quarter on a 3-yard TD run by Casey, who went on to play four seasons at Ball State as a defensive back.
Traverse City cut the deficit to 14-7 before halftime on a 2-yard TD run by McLachlan, but the Patriots put it away in the final quarter on a 9-yard TD run by Casey, who finished the game with a hard-earned 105 yards on 24 carries.
Hollandsworth, who also starred in the backfield with Casey, severely twisted his ankle in the first half and was limited to playing only defense for the remainder of the game. Fortunately for Franklin, Tom Smith took his place and helped continue the offensive surge.
“It was just the fact that everybody was just stepping up when they had to have them,” Casey said. “I think it kind of exemplified everything we did throughout the year to get there. That’s what was so cool about the whole deal.”
Meanwhile, Waters – who later became Hollandsworth’s friend and teammate at CMU – led the Trojans’ rushing attack with 85 yards rushing on 19 carries.
Franklin’s defense played a pivotal role in the win with four interceptions – one each by Hollandsworth, Chuck Hench, Jerry Pollard and Casey (his 10th of the season).
Williams, the Patriots’ star tight end and middle linebacker and the son of former Detroit Lions “Fearsome Foursome” defensive end Sam Williams Sr., also batted down a key fourth-down pass in the end zone to thwart a Traverse City scoring threat.
“It’s funny about the whole game ... you forget about the details, it’s crazy,” Casey said. “It was everybody coming together. There may have been some mistakes along the way. That just happens during the game and we hung in there, did what it took to score enough points to win.”
The game was played on artificial turf, not real grass, which was also a first for both teams.
“I think it had been raining the day before ... anyhow, the field was soaked,” Casey said. “And all it takes is to fall on a field that is soaked on an Astroturf field and everything, and all your clothes are soaked. I remember in the first half – I couldn’t wait for halftime to go inside and warm up.”
During the practice week prior to the title game, the Patriots were able to get acclimated when athletic director and assistant coach George Lovich made a deal to practice on the University of Michigan’s artificial surface.
“We had to get new shoes because nobody had played on artificial turf in high school back then,” Casey said. “They had a bunch of used shoes from the (U-M) team. They threw them in a big old box and they let us practice one night on their Astroturf. We went in and got our shoes and we were ready to play – excited about that. It was just different compared to regular grass. It felt super-fast.”
With only four spots per Class up for grabs in the inaugural MHSAA playoffs, five unbeaten Class A teams did not make the postseason including Warren Fitzgerald and Mount Clemens Chippewa Valley from Region 1, Trenton in Region 3, and Grand Rapids Union and Marquette from Region 4.
On the final Saturday of the regular season at Eastern Michigan’s Rynearson Stadium, No. 1-ranked Birmingham Brother Rice (Region 2) was upset in the Catholic League championship, 7-0, by Dearborn Divine Child, which went on to claim the Class B title.
That allowed the 8-1 Patriots, who had lost to rival Livonia Stevenson 13-9 in Week 2, to sneak into the playoffs just ahead of the previously-unbeaten Warriors.
“We were all in the stands watching that game,” Hollandsworth said. “And our coach, Armand Vigna, had all our points figured out right to the point where he said if Brother Rice were to lose, we were in. So, we’re sitting in the stands and Detroit Southwestern is off to our right a little bit higher in the stands. When Divine Child won that game, we were just going crazy and you could see Southwestern wondering who we were and what was going on.”
During the build-up to the Class A Semifinal game against Franklin, Southwestern coach Joe Hoskins was quoted in the Detroit newspapers as saying, “Livonia who?”
Southwestern was led by all-state QB Mike Marshall (MSU), along with junior tackle Luis Sharpe (UCLA), an eventual first-round NFL pick who played 13 seasons with the St. Louis, Phoenix and Arizona Cardinals.
And in that Semifinal at Pontiac’s Wisner Stadium before 5,000 fans, Franklin upended the No. 3-ranked Prospectors, 12-9, as Casey ran for 145 yards on 27 carries. Hollandsworth added a 1-yard TD to cap a nine-play, 72-yard drive and give his team the lead 9-7 at the half.
Southwestern got an 18-yard TD pass from Marshall to Andrew Williams and scored on a two-point safety when the Patriots fumbled the kickoff to start the second half.
Williams, however, booted a pair of field goals, including the game-winning 28-yarder to break a 9-9 deadlock for the Patriots after they were aided by a pass interference call followed by an unsportsmanlike conduct penalty, which took the ball to the Southwestern 18.
In protest, Hoskins took his team off the field and had to be coaxed by MHSAA officials to bring his players back to finish the game.
“I think we were excited about the playoffs because we were undefeated the year before, so were looking forward to getting into the playoffs,” Hollandsworth said. “It was deflating when we lost; it was low-scoring, tough battle versus Stevenson. All the Livonia games (vs. Churchill and Bentley) were tough battles. It was the first game that Sam Williams was out. He got hurt in the (Dearborn) Fordson game before that (the opener) and Sam was not only our tight end, and starting middle linebacker, but he was also our punter and kicker. I think we passed up some field goals in that Stevenson game because we were so unsure of our kicking game.”
PHOTOS (Top) Livonia Franklin’s Jim Casey (45) plows ahead during the 1975 Class A Final as Traverse City tacklers converge. (Middle) Franklin coach Armand Vigna, right, shares an embrace with lineman Rick Kruger in the moments after their team’s championship victory. (Photos courtesy of Hometown Life, which includes the former Livonia Observer).