Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Playoffs Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
November 1, 2024
Tonight, the 50th MHSAA Football Playoffs begin. And while we’ll always focus on how they finish, how the stage is set at the start makes them perhaps most meaningful to the thousands who have earned this experience over the last half-century.
Football is the only MHSAA-sponsored head-to-head sport for which teams must qualify for the opportunity to continue into the postseason. Making the playoffs for many can rank right up there with winning a league championship, and potentially higher when schools reach them for the first time, or first time in a long time.
No teams accomplished that feat this fall after Perry and Hart made their playoff debuts in 2023. But of the 601 varsities that took the field during the regular season, only seven haven’t made the MHSAA Playoffs at least once. At the same time, 682 schools have made at least one postseason appearance, including several which have since shut their doors or merged with other schools. When Beal City and Crystal Falls Forest Park take the field this weekend, they’ll do so after qualifying for the playoffs for an MHSAA-record 39th time, not counting COVID-shortened 2020 when all but a few teams made the field.
Tournaments begin with District Semifinals in 11-player and Regional Semifinals in 8-player. Tickets to both cost $7, and nearly 120 of the 144 games to be played will be streamed live on the NFHS Network. See below for some of the matchups that most pop off the page this first round, and come back to MHSAA.com all weekend for scores and updated pairings.
11-Player Division 1
Oxford (6-3) at Davison (7-2)
Oxford is coming off winning arguably the most powerful league in the state – the Oakland Activities Association Red, which includes Clarkston, Lake Orion, Rochester Adams and West Bloomfield – and a District title claimed over the next two weeks would be the program’s first since 2001. But in terms of depth of talent, the Saginaw Valley Red may not be far behind its OAA counterpart, and Davison’s only losses this season were by six points two weeks ago to champion Grand Blanc and in a season opener to Division 2 contender Warren De La Salle Collegiate.
Keep an eye on these FRIDAY East Kentwood (5-4) at Hudsonville (8-1), Clarkston (6-3) at Lake Orion (6-3), Saline (6-3) at Northville (6-3), Romeo (4-5) at Utica Eisenhower (7-2).
11-Player Division 2
Grand Rapids Northview (9-0) at Byron Center (8-1)
Northview packing up the bus for a road game explains plenty of what Byron Center has seen on its schedule this season, with its only loss by two points in Week 4 to quite possibly the Division 2 favorite Muskegon Mona Shores. But Northview has seen its share of competition as well in finishing a regular season undefeated for the first time since 1970 (according to Michigan-Football.com). The Wildcats will find out how all of that transfers as they pursue more program history – their first playoff win.
Keep an eye on these FRIDAY Portage Northern (5-4) at Portage Central (6-3), Milford (7-2) at East Lansing (6-3), Warren Mott (7-2) at Birmingham Seaholm (6-3), Roseville (7-2) at Grosse Pointe South (9-0).
11-Player Division 3
Riverview (8-1) at Trenton (6-3)
Trenton has to be one of the most intriguing three-losses teams in the state. The Trojans opened this season with losses to Brownstown Woodhaven and Southgate Anderson – the latter would end up second in the Downriver League – but Trenton went on to defeat eventual league champion Gibraltar Carlson in Week 6 and another co-runner-up Allen Park in Week 7 before suffering a one-point loss to Southeastern Conference White champ Chelsea in Week 8. Riverview, meanwhile, hits the road with its only loss to Huron League champion Monroe St. Mary Catholic Central, potentially the favorite in Division 7 this month. That defeat also was the only game over the last seven in which the Pirates didn’t score at least 43 points.
Keep an eye on these FRIDAY Cedar Springs (7-2) at Lowell (7-2), Zeeland East (5-4) at Zeeland West (8-1), Linden (4-5) at Fenton (7-2), Garden City (7-2) at Walled Lake Western (9-0).
11-Player Division 4
Paw Paw (8-1) at Niles (8-1)
This is a rare repeat from a Week 9 regular-season game, won by Niles 21-0 to take the Wolverine Conference championship outright. The shutout was the Vikings’ second in a row and fifth this season and lowered their points allowed average this fall to 6.3 per game. But all is not lost for Paw Paw; prior to the shutout the Red Wolves were averaging 38.1 points per game, and they no doubt would savor an opportunity to avenge such a recent disappointment.
Keep an eye on these FRIDAY Edwardsburg (6-3) at Battle Creek Harper Creek (8-1), Ortonville Brandon (6-3) at Goodrich (8-1), Harper Woods (6-3) at Redford Union (8-1), Croswell-Lexington (6-3) at Marysville (8-1).
11-Player Division 5
Clare (7-2) at Ogemaw Heights (8-1)
These two shared the Jack Pine Conference Division 1 championship thanks to Ogemaw Heights’ 41-34 win over the Pioneers in Week 5 (and also Ogemaw’s 27-25 loss to Standish-Sterling in Week 7). In their first meeting, Ogemaw led by 15 at the end of the third quarter, Clare tied it up with 3:57 to play and Ogemaw scored the final go-ahead points on a fourth-down touchdowns with 1:08 left on the clock. Clare’s only loss since came last week to undefeated Petoskey, while the Falcons rebounded from their lone defeat with wins over playoff teams Harrison and Croswell-Lexington.
Keep an eye on these FRIDAY Dowagiac (6-3) at Berrien Springs (6-3), Flint Hamady (5-3) at Corunna (7-2), Whitmore Lake (7-2) at Ann Arbor Father Gabriel Richard (5-4), Detroit Denby (6-3) at Flat Rock (7-2).
11-Player Division 6
Ovid-Elsie (7-2) at Almont (9-0)
These two have met in the playoffs three of the last four seasons, with Almont winning last year’s Semifinal matchup 45-21. The Raiders have had only one game closer than 14 points this fall – a 29-28 win over rival Armada in Week 6 – and last week’s 41-22 victory over Detroit Edison was especially notable as a potential spark for another run. Ovid-Elsie started this fall powerfully before running into still-undefeated Chesaning in Week 7 and then falling to Standish-Sterling last week, but the Marauders are playing for their third-straight eight-win season and between those defeats avenged a 2023 loss to New Lothrop.
Keep an eye on these FRIDAY Negaunee (6-3) at Boyne City (7-2), Constantine (6-3) at Parchment (7-2), Detroit Central (6-3) at Detroit Edison (6-3), Detroit Old Redford (8-1) at Detroit Pershing (7-2).
11-Player Division 7
Union City (8-1) at Hanover-Horton (8-1)
Union City not only won a third-straight Big 8 Conference title this season but also has its most wins since 2014, and despite falling to Buchanan 17-7 a week ago. Hanover-Horton is coming off a loss as well, 35-14 to Leslie in the Cascades Conference championship game, but also is at eight wins for the first time since 2014 and after winning the Cascades West championship. Both teams’ offenses were stopped last week, but Union City averaged nearly 39 points per game coming into Week 9 and the Comets were at just over 41.
Keep an eye on these FRIDAY Charlevoix (6-3) at Traverse City St. Francis (6-3), Harrison (7-2) at McBain (8-1), Napoleon (6-3) at Hudson (8-1), Ottawa Lake Whiteford (5-4) at Clinton (6-3).
11-Player Division 8
Ubly (6-3) at Harbor Beach (9-0)
On paper this might not seem too intriguing, but the storylines stack up nicely. Ubly is the reigning Division 8 champion but lost its first three games this fall including 45-6 to Harbor Beach in Week 3. However, the Bearcats have not lost again or even come close, winning their last six games by nearly 29 points per. That said, Harbor Beach has yet to cool down after escaping an opener with Cass City with a two-point victory. The Pirates are allowing just six points per game and scoring 46 as they passed 60 last year week for the second time this fall.
Keep an eye on these FRIDAY Frankfort (7-2) at Beal City (7-2), Saugatuck (6-3) at White Pigeon (8-1), Manchester (7-2) at Petersburg Summerfield (8-1), Bark River-Harris (5-4) at East Jordan (7-2).
8-Player Division 1
Martin (7-1) at Gobles (9-0)
Their Oct. 11 meeting was among the games of the year for all of 8-player football this regular season and decided a league title, and the magnitude of this rematch may eclipse it. Gobles won that Week 7 matchup 20-14, holding on to hand the two-time reigning Division 1 champion Clippers their only loss this fall. But surely Martin has noted a few times over the last three weeks that Gobles won last year’s regular-season game as well, 53-16, before Martin won the rematch 28-6 on the way to that repeat Finals championship.
Keep an eye on these FRIDAY Mendon (8-1) at Climax-Scotts (8-1), Fulton (8-1) at Kingston (7-2), Munising (6-3) at Pickford (9-0). SATURDAY Norway (7-2) at Ishpeming (6-2).
8-Player Division 2
Portland St. Patrick (8-1) at Morrice (8-1)
St. Patrick has won their last two meetings including 29-12 in Week 4 this fall, with that victory keyed in part by quarterback Brady Leonard – who has continued to put up big numbers. Morrice will attempt to slow him down with a defensive group that has given up only 26 points over five games since that loss to the Shamrocks, including a Week 5 shutout of Fulton – the lone team to defeat St. Patrick as all three shared the Mid-State Activities Conference Red title.
Keep an eye on these FRIDAY Marion (8-1) at Onekama (8-1), Burr Oak (7-2) at Pittsford (7-2), Mio (7-2) at Au Gres-Sims (8-1). SATURDAY Gaylord St. Mary (7-2) at Powers North Central (8-1).
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PHOTO Belleville's Bryce Underwood (19) prepares to take a snap during his team's regular-season win over Livonia Stevenson. (Photo by Douglas Bargerstock.)