Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Week 8 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 18, 2024
It all comes down to this weekend for several of this football season's league title races across Michigan.
As one might expect at this late date, Week 8’s schedule is filled with clashes that will be remembered for decades by those who are part of them over the next two days.
All but one of our featured matchups have league championship implications, as do several more that will be played this week across both peninsulas.
Games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Frankenmuth (7-0) at Freeland (7-0) WATCH
Another year, another opportunity for these two to play for a Tri-Valley Conference title. The Red championship is again on the line, as is Frankenmuth’s 65-game league winning streak going back to 2014. The Eagles have defeated Freeland in five straight, including 38-13 last season when both entered undefeated as well. The Falcons’ defense has been exceptional this season, with four shutouts and no more than six points given up in a game before allowing 27 last week to Bay City John Glenn. The Eagles will counter with an offense that hasn’t scored fewer than 41 points since a season-opening 22-0 shutout of Goodrich.
Keep an eye on these FRIDAY North Branch (5-2) at Almont (7-0) WATCH, Goodrich (6-1) at Fenton (7-0) WATCH, Grand Blanc (6-1) at Davison (6-1), Clare (6-1) at Pinconning (5-2) WATCH.
Grater Detroit
Detroit Cass Tech (5-2) vs. Detroit Martin Luther King (6-1) at Ford Field WATCH
This is another annual rematch, for the Detroit Public School League City title, with these two playing each other for the second time in the same season for the fifth-straight year. King won the first meeting this season 18-12 in overtime in Week 4, and over the last four years the winner of the first game has won the rematch as well three times – including Cass Tech claiming both a year ago. The Technicians’ defense has remained stellar, giving up just six points with two shutouts in its three games since the first loss to the Crusaders, while King has two shutouts as well over its last three games.
Keep an eye on these FRIDAY Clarkston Everest Collegiate (7-0) at Royal Oak Shrine Catholic (6-1), Dearborn Fordson (5-2) at Belleville (7-0) WATCH, Gibraltar Carlson (6-1) at Allen Park (6-1), Ann Arbor Father Gabriel Richard (5-2) at Macomb Lutheran North (6-1) WATCH, Detroit Central (5-2) vs. Detroit Denby (5-2) at Ford Field WATCH.
Mid-Michigan
Brighton (6-1) at Howell (7-0) WATCH
Howell has already clinched a share of the Kensington Lakes Activities Association West championship thanks to last week’s 35-21 win over Novi. But Brighton can mash things up tonight, as a Bulldogs win would create a three-team title share between Howell, Brighton and Novi. The Highlanders and Bulldogs have split their last four meetings, with Howell winning last year’s 43-7. Brighton’s only loss this fall was 37-34 to Novi in Week 4 – but the Bulldogs also have shown the ability to pull out a close win with one-point victories over Northville and Plymouth.
Keep an eye on these FRIDAY Ogemaw Heights (6-1) at Harrison (7-0), Lansing Sexton (4-3) at Portland (7-0), Lansing Catholic (5-2) at Olivet (5-2) WATCH, Walled Lake Western (7-0) at Mason (6-1).
Northern Lower Peninsula
East Jordan (5-2) at Frankfort (6-1) WATCH
These two will hold out hope for a Mancelona win over Maple City Glen Lake in Week 9 – a victory by the Ironmen next week would give tonight’s winner a share of the Northern Michigan Football League Legacy title. But in the meantime, Frankfort and East Jordan also are setting up playoff position, with Frankfort entering this week No. 15 on the Division 8 playoff points list and East Jordan just one spot behind at No. 16. A home playoff game very well could be on the line, and every little advantage counts as these two have played four straight games decided by six or fewer points – including the Red Devils’ 38-36 victory in East Jordan a year ago.
Keep an eye on these FRIDAY Oscoda (5-2) at Boyne City (5-2) WATCH, Montague (3-4) at Manistee (4-3) WATCH, Bay City Western (2-5) at Traverse City West (4-3) WATCH, Kalkaska (2-5) at Kingsley (5-2) WATCH.
Southeast & Border
Clinton (6-1) at Hudson (6-1) WATCH
The Lenawee County Athletic Association title comes down almost completely to this matchup, as these two are tied atop the standings with two league games to play and the winner tonight clinching a share of the championship. Clinton won it outright last year, with Hudson finishing runner-up thanks to a 29-0 Redwolves victory in the regular-season finale. The Tigers’ lone loss this season came to still-undefeated Fowler, and they haven’t been challenged much since. Clinton also opened with a defeat, to also still-undefeated Monroe St. Mary Catholic Central, and since has advanced through four wins by 10 or fewer points.
Keep an eye on these FRIDAY Bronson (5-2) at Springport (6-1) WATCH, Brooklyn Columbia Central (3-4) at Hanover-Horton (7-0) WATCH, Grass Lake (4-3) at Leslie (7-0) WATCH, Manchester (5-2) at Michigan Center (3-4) WATCH.
Southwest Corridor
Kalamazoo United (6-1) at Parchment (6-1)
This is a winner-take-all for the Southwestern Athletic Conference Lakeshore championship, and both are bringing significant momentum into this matchup. Parchment downed last season’s champion Constantine last week 51-30 and has given up 46 points total this season not counting its 48-16 loss to Dowagiac in Week 3. United’s loss also came in Week 3, 27-18 to Lawton, and the Titans otherwise have allowed just 41 points this fall with the majority also coming during a 33-21 win over Constantine. United has defeated Parchment in six straight, including the last five as league opponents, but only 30-28 a year ago.
Keep an eye on these FRIDAY Kalamazoo Central (5-2) at Mattawan (4-3), Buchanan (4-3) at Dowagiac (5-2), Portage Northern (4-3) at Kalamazoo Loy Norrix (5-2) WATCH, Saugatuck (5-2) at Lawton (5-2) WATCH.
Upper Peninsula
Kingsford (7-0) at Menominee (7-0)
Kingsford and Menominee also met last season with league title implications, and the Flivvers’ 41-32 victory resulted in a shared Western Peninsula Athletic Conference Copper title between Kingsford and Negaunee, while the Maroons finished tied for third. This time, it’s winner take all. Menominee is coming off a 34-19 win over Negaunee, while Kingsford got its 29-27 Negaunee win in Week 4 and hasn’t been challenged much the last few weeks. The Flivvers have three shutouts and are giving up only seven points per game, a notable detail as Menominee is averaging 50 points per game.
Keep an eye on these FRIDAY Iron Mountain (7-0) at Manistique (4-3) WATCH, Houghton (3-4) at Negaunee (5-2), Bark River-Harris (4-3) at West Iron County (3-4) WATCH. SATURDAY Cadillac (4-3) at Marquette (5-2).
West Michigan
Holland Christian (6-1) at Grand Rapids Northview (7-0)
A week after what has to be considered one of the most memorable wins in program history, Northview must finish the job in the Ottawa-Kent Conference Black against another contender enjoying one of its best seasons in some time. The Wildcats are coming off a 12-3 win over always-powerful Grand Rapids Catholic Central, and Holland Christian’s only defeat came to the Cougars 42-18 the week before. The Maroons rebounded off of that loss with a one-point win last week over one-win Middleville Thornapple Kellogg, but now have a chance at a shared league title if they can prevail tonight – although there haven’t been many down moments for Northview during a run that’s also included wins over Southeastern Conference White champion Chelsea and East Grand Rapids to start the league schedule.
Keep an eye on these FRIDAY Coopersville (5-2) at Big Rapids (6-1) WATCH, Muskegon (3-3) at Byron Center (6-1), Hamilton (5-2) at Grand Rapids West Catholic (5-2), Decatur (6-1) at Hopkins (6-1) WATCH.
8-Player
Pickford (7-0) at Norway (6-1) WATCH
This may end up just the first of multiple meetings between these two this season – they played each other during the regular season and playoffs a year ago – but this matchup carries much more significance than their first last fall as the winner tonight will earn a share of the Great Lakes Eight Conference East title. Pickford is the reigning champ, but Norway played in the GLEC West last season and won that division in similarly dominant fashion. The Panthers did claim both of their 2023 meetings, 40-18 and then 34-16 in a Division 1 Regional Final, and they are averaging 54 points per game and allowing just under seven. But Norway might provide the greatest challenge yet, having kicked things up a notch offensively with an already high-caliber offense averaging 45 points a game.
Keep an eye on these FRIDAY Mendon (7-0) vs. Climax-Scotts (6-1), Pittsford (6-1) at Waldron (5-2), Bellaire (6-1) at Indian River Inland Lakes (7-0) WATCH, Bay City All Saints (6-1) at Kinde North Huron (6-1) WATCH.
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PHOTO Grand Rapids Northview's Jalen Gant (1) works to break a tackle against East Grand Rapids during a Week 4 win. (Photo by Michigan Sports Photo.)