Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Week 7 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
October 11, 2024
There are only three weeks left in the 2024 football regular season. But there's still plenty of time to shake things up.
Several newly-crowned league champions could celebrate tonight or Saturday – but as we detail below, scenarios exist in a number of leagues where one, two or three teams are still in the title mix.
And as we look farther toward the MHSAA Playoffs, there's good news as well (or bad, depending on how your favorite team is sitting). Of last year's field of 288 playoff teams, 27 were not among the top 32 (11-player) or 16 (8-player) in their respective divisions heading into Week 7. That number was consistent with 2022, when 25 eventual playoff teams were outside the field with three weeks to play.
There were 17 games Thursday night, including a matchup for first in the Lakes Valley Conference between co-leaders Milford and Walled Lake Western (which Western won 37-0) and a decider in the Oakland Activities Association Red (where Oxford claimed a title share with a 38-14 win over West Bloomfield). All games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Fenton (6-0) at Flushing (5-1) WATCH
Fenton will be playing to finish off a sixth-straight Flint Metro League divisional championship after clinching a share of the Stripes title last week. Rival Flushing has a chance to claim a piece of a championship for the first time since sharing the formerly one-division Metro title in 2018 – a season which also featured its most recent win over the Tigers. The Raiders’ only loss this fall was to Linden, by a point in Week 4, and Linden also is tied for second place, would gain a title share with a Flushing win, and fell to Fenton by just three points last week.
Keep an eye on these FRIDAY North Branch (5-1) at Armada (5-1) WATCH, Harbor Beach (6-0) at Reese (4-2) WATCH, Marysville (5-1) at St. Clair (5-1), Elkton-Pigeon-Bay Port Laker (4-2) at Millington (5-0) WATCH.
Greater Detroit
Macomb Dakota (6-0) at Utica Eisenhower (5-1) WATCH
Clinton Township Chippewa Valley’s stunning win last week over Eisenhower may have blunted some of the buzz that would have come with this matchup – but could also fire up the Eagles even more. They’ll claim a share of the Macomb Area Conference Red title with a win after Dakota guaranteed a share last week thanks to that Eisenhower loss. The Eagles won last year’s meeting with the Cougars 31-0, but Dakota has given up only 52 points total over six games this fall.
Keep an eye on these FRIDAY Macomb Lutheran North (5-1) at Riverview Gabriel Richard (6-0) WATCH, Port Huron Northern (4-2) at Warren Mott (5-1), Howell (6-0) at Novi (5-1) WATCH. SATURDAY Romulus Summit Academy North (5-0) at Warren Michigan Collegiate (5-1)
Mid-Michigan
Saginaw Nouvel Catholic Central (6-0) at Ithaca (6-0) WATCH
Nouvel is enjoying its best start since finishing Division 8 runner-up in 2017 and already has surpassed last season’s four wins. Tonight provides an opportunity to take another step as the Panthers have lost all five matchups with Ithaca since joining the Tri-Valley Conference in 2018. The winner of this one clinches the TVC Blue title outright – and the Yellowjackets have a pair of impressive streaks on the line as well. They’ve won 19 straight league games going back to 2020 and 15 consecutive league championships.
Keep an eye on these FRIDAY DeWitt (6-0) at Grand Ledge (4-2) WATCH, Chesaning (6-0) at Ovid-Elsie (6-0) WATCH, Ionia (4-2) at Lansing Catholic (4-2), East Lansing (3-3) at Lansing Everett (5-1) WATCH.
Northern Lower Peninsula
Marquette (5-1) at Petoskey (6-0) WATCH
The winner earns a share of the Big North Conference title. Petoskey is seeking its first since 2011, and a victory tonight also would guarantee its best record since 2015. Marquette, meanwhile, is in its second season in the BNC and finished second a year ago. Last season’s pair of games against Marquette may have set the stage for this Petoskey run; the Northmen lost 21-20 in Week 8 but claimed the rematch 26-7 in a playoff opener. Scoring could be limited this time; aside from a Week 4 loss to Lowell, the Sentinels have given up seven points total this fall, while Petoskey is allowing just 9.2 per game.
Keep an eye on these FRIDAY Evart (4-2) at McBain (6-0), Cheboygan (3-3) at Kingsley (4-2) WATCH, Charlevoix (4-2) at Mancelona (3-3), Mount Pleasant (4-2) at Traverse City West (3-3) WATCH.
Southeast & Border
Union City (6-0) at Springport (6-0) WATCH
The winner claims a share of the Big 8 Conference title, which for Springport would be a first since 2016 and for Union City its third straight. The Chargers have won 17 consecutive league games, in fact, and defeated Springport in four straight including 41-0 last fall. But the Spartans are enjoying their best season since 2018 and after going 0-9 only two years ago. They’ve already avenged 2023 losses to Sand Creek, Stockbridge and Quincy and have scored nearly as many points this fall as the last two years combined.
Keep an eye on these FRIDAY Ida (5-1) at Adrian Madison (4-2) WATCH, Flat Rock (5-1) at Monroe St. Mary Catholic Central (6-0), Chelsea (5-1) at Jackson (4-2) WATCH, Traverse City St. Francis (5-1) at Jackson Lumen Christi (5-1) WATCH.
Southwest Corridor
Hastings (6-0) at Battle Creek Harper Creek (5-1)
Save for an upset over the next two weeks, this matchup likely will decide the Interstate 8 Athletic Conference title. These two have some history with that; Hastings, Harper Creek and Jackson Lumen Christi shared the championship in 2021, and since the Saxons have won the last three and 20 straight league games. The Beavers will hope a much-improved offense averaging 40 points per game can continue surging against a Hastings defense that gave up only 11.5 ppg in league play in 2023 – and has lowered that to 7.3 ppg over four league games this fall.
Keep an eye on these FRIDAY Dowagiac (5-1) at Berrien Springs (3-3) WATCH, Parchment (5-1) at Constantine (5-1), Niles (5-1) at Edwardsburg (4-2) WATCH, Saugatuck (5-1) at Schoolcraft (5-1) WATCH, Portage Central (4-2) at Portage Northern (4-2) WATCH.
Upper Peninsula
Menominee (6-0) at Negaunee (5-1) WATCH
Menominee is set up for its toughest tests over its final three games of the regular season, as Negaunee, Week 8 opponent Kingsford and Week 9’s Bark River-Harris are a combined 15-3. Negaunee welcomed the Maroons to the Western Peninsula Athletic Conference last year with a 47-20 win and need a repeat performance to have any hope of a West-PAC Copper shared title after losing to Kingsford in Week 4. Menominee’s only losses last season were to Negaunee and Kingsford before reaching the Division 7 championship game, so there’s extra incentive there as well.
Keep an eye on these FRIDAY Bark River-Harris (4-2) at Iron Mountain (6-0) WATCH, Ishpeming Westwood (2-4) at Kingsford (6-0) WATCH, Calumet (3-3) at Hancock (1-5). SATURDAY Manistique (3-3) at Gwinn (2-4).
West Michigan
Grand Rapids Northview (6-0) at Grand Rapids Catholic Central (5-1)
Northview’s best season since 2018 would have its best highlight yet with a win tonight that would not only clinch a share of the Ottawa-Kent Conference Black championship but deliver Grand Rapids Catholic Central a rare loss. Catholic Central is facing a second-straight undefeated opponent and handed Holland Christian its first loss last week, 42-18; the Cougars have lost only one league game over the last eight seasons.
Keep an eye on these FRIDAY Grand Rapids South Christian (4-2) at Hudsonville Unity Christian (6-0), Big Rapids (5-1) at Newaygo (5-1), Ravenna (4-2) at North Muskegon (5-1) WATCH, Grand Rapids West Catholic (4-2) at Ada Forest Hills Eastern (5-1) WATCH.
8-Player
Gobles (6-0) at Martin (5-0) WATCH
This also is a winner-take-all, for the Southwest Michigan 8-Man Football League Red championship, and with a nice rivalry brewing after Gobles won last season’s regular-season meeting 53-16 but the Clippers won the Regional Final rematch 28-6. Martin is coming off scoring a season-high 70 points and has topped 50 three of the last four games, while Gobles has held its last three opponents (and four total) to single digits and posted its second shutout of the season last week.
Keep an eye on these FRIDAY Au Gres-Sims (5-1) at Atlanta (5-1) WATCH, Kingston (5-1) at Deckerville (6-0) WATCH, Portland St. Patrick (6-0) at Fulton (5-1) WATCH, Powers North Central (5-1) at Ontonagon (4-2).
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PHOTO Escanaba's Alex Morgan (56) and Keagan Braun (21) converge on Marquette's Chase Niemi (9) as he gets closer to the end zone during the Sentinels' Week 6 win. (Photo by Cara Kamps.)