Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Week 5 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 27, 2024
As we reach the midpoint of the 2024 football regular season this weekend, 88 teams – or 15 percent of the state’s 601 varsities – have yet to taste a loss this fall.
That may change substantially over the next three days.
A first defeat is guaranteed for at least four teams, as four Week 5 matchups pit undefeated opponents – and we dig into two of those games below. A total of 24 more undefeated teams will face opponents who have suffered just one loss over the first month, and we highlight some of those matchups as well – plus a few unexpected picks as we take a bit of a long view on potential league title and playoff qualification outcomes while rolling into the second half.
All games listed below are tonight unless noted, with results posting as they are reported all weekend on the MHSAA Scores page. Updated standings also are available by clicking the schools on the score list, and every division’s playoff points summary updates as well as scores are received.
Bay & Thumb
Ovid-Elsie (4-0) at Montrose (3-1) WATCH
Three teams have started the Mid-Michigan Activities Conference schedule 2-0, and these are two of them. Both were original members of the league in 2018, but their only championship came with a three-team share of the title in 2021 – although Montrose has won four District titles and a Regional championship over the last six seasons, and Ovid-Elsie made the Division 6 Semifinals last fall. The Marauders’ 42 points in a 35-point win last week over Durand were their season low; conversely, Montrose downed Durand by only six points 20-14 in Week 3 but over the season is allowing just under 11 per game – and with that lone loss opening night to 2023 Division 8 semifinalist Riverview Gabriel Richard.
Keep an eye on these FRIDAY Almont (4-0) at Croswell-Lexington (3-1) WATCH, Lansing Everett (4-0) at Grand Blanc (3-1) WATCH, Traverse City West (3-1) at Midland (3-1) WATCH, Port Huron Northern (2-2) at Port Huron (3-1) WATCH.
Greater Detroit
Warren De La Salle Collegiate (3-1) at Detroit Catholic Central (4-0), Sunday WATCH
This season’s DCC “Boys Bowl” features two of the top three teams in the Catholic High School League Central. DCC leads the division thanks to a 21-7 Week 2 win over Toledo Central Catholic, and De La Salle is chasing after last week’s 41-6 loss to TCC. But a Pilots win in this Sunday afternoon matchup would reset things at the top of the standings, and De La Salle has claimed the last three meetings with the Shamrocks – including 14-7 a year ago.
Keep an eye on these FRIDAY Roseville (3-1) at Grosse Pointe South (4-0), Rochester Adams (4-0) at Lake Orion (3-1) WATCH, Detroit Henry Ford (4-0) at Detroit Martin Luther King (3-1), Riverview (4-0) at Flat Rock (4-0) WATCH.
Mid-Michigan
DeWitt (4-0) at East Lansing (3-1) WATCH
This has been the most anticipated matchup in the Lansing area going back to last year’s 40-34 East Lansing win that ended up deciding the Capital Area Activities Conference Blue championship. The lone loss between them this season was the Trojans’ 14-12 defeat against Hudsonville in Week 2, and that defeat keeps looking better as Hudsonville downed Division 1 contender Rockford last week. DeWitt has scored at least 55 points in all four of its games, but also given up 42 or more twice – and with the playmakers on both sides, this could be another high-scoring clash.
Keep an eye on these FRIDAY Ogemaw Heights (4-0) at Clare (4-0) WATCH, Lake Fenton (3-1) at Corunna (4-0) WATCH, Portland (4-0) at Lansing Catholic (3-1), Manchester (4-0) at Leslie (4-0) WATCH.
Northern Lower Peninsula
Kingsley (3-1) at Traverse City St. Francis (3-1) WATCH
Much-improved Cheboygan may play a role, and Benzie Central pushed Kingsley hard last week. But these two look like the favorites in the Northern Michigan Football League Legends, and this game looks like it could end up eventually deciding the title. Both have a loss to a good opponent this fall, the Stags to Reed City in their opener and St. Francis two weeks ago to a 2023 league champion in Berrien Springs. Kingsley won last season’s meeting with the Gladiators 44-21 on the way to finishing second in the league but claiming the Division 6 championship in November.
Keep an eye on these FRIDAY Maple City Glen Lake (3-1) at East Jordan (3-1) WATCH, Cheboygan (3-1) at Boyne City (2-2) WATCH, Benzie Central (2-2) at Charlevoix (2-2) WATCH, McBain (4-0) at Houghton Lake (2-2) WATCH.
Southeast & Border
Petersburg Summerfield (3-1) at Ottawa Lake Whiteford (2-2) WATCH
This will be the final season of 11-player football in the 41-year-old Tri-County Conference, and among the remaining three teams Whiteford and Summerfield are tied with the most league titles with seven apiece. Whiteford has dominated in four straight wins between these two, including a 2021 playoff victory and 43-0 a year ago in Week 9 to keep the Bulldogs out of the playoffs. But Summerfield is off to another solid start, with its lone defeat by three to improved Decatur, and will try to catch a Bobcats team coming off a 50-20 loss to undefeated Edon, Ohio.
Keep an eye on these FRIDAY Milan (2-2) at Monroe St. Mary Catholic Central (4-0), Onsted (2-2) at Ida (3-1) WATCH, Blissfield (2-2) at Hudson (3-1) WATCH, Grass Lake (3-1) at Napoleon (2-2).
Southwest Corridor
Galesburg-Augusta (2-2) at Lawton (3-1) WATCH
Galesburg-Augusta is off to its best start since 2016, when it finished 5-4 – its only winning season this century. A victory over Allegan in Week 3 was notable and gave the Rams as many this season (2) as all of last. Things get more difficult from here, however, as Schoolcraft started off the Southwestern Athletic Conference Valley schedule by handing G-A a 49-0 defeat. Lawton, meanwhile, opened its league slate with a 42-6 rumbling over Delton Kellogg and has won 12 straight Valley games and three straight championships.
Keep an eye on these FRIDAY South Haven (2-2) at Parchment (3-1), Parma Western (3-1) at Coldwater (2-2), Allegan (2-2) at Constantine (4-0), Bronson (3-1) at Vermontville Maple Valley (2-2) WATCH.
Upper Peninsula
Bark River-Harris (2-2) at Manistique (2-2) WATCH
This might seem like another unexpected choice for special attention, but both teams enter this weekend with an opportunity to affect their season's eventual outcome significantly. The Emeralds are coming off a 4-5 finish a year ago, their best record since 2012, and a win over Bark River-Harris would not only be a first in five recent meetings but also a strong step toward reaching five or more wins this fall – especially with their final two games against currently undefeated Iron Mountain and Saginaw Nouvel. The Broncos, meanwhile, opened this season 0-2 but have begun to rebound as they pursue a sixth-straight winning regular season – and with Iron Mountain and Menominee coming up, this one would go a long way toward achieving that possibility.
Keep an eye on these FRIDAY Kingsford (4-0) at Calumet (2-2) WATCH, Houghton (2-2) at Menominee (4-0) WATCH, Ishpeming Westwood (1-3) at Gladstone (1-3) WATCH. SATURDAY Gwinn (2-2) at West Iron County (1-3) WATCH.
West Michigan
Zeeland West (4-0) at Hudsonville Unity Christian (4-0)
The realigned Ottawa-Kent Conference Gold took Zeeland West away from the Muskegon powerhouses but dropped it into a division with, among others, reigning Division 3 champion Grand Rapids Forest Hills Central from the O-K White and rebounding Unity from the O-K Blue. The Crusaders are only three years removed from a trip to Ford Field and defeated Forest Hills Central 43-20 last week in a league opener, while West opened with a 28-13 win over rival Zeeland East. Worth noting, Grand Rapids South Christian is the only holdover back from the previous O-K Gold alignment, and the Sailors also are 4-0 and see Unity and Zeeland West back-to-back in Weeks 7 and 8, respectively.
Keep an eye on these FRIDAY Hudsonville (3-1) at East Kentwood (3-1) WATCH, Newaygo (4-0) at Reed City (3-1) WATCH, Grand Rapids South Christian (4-0) at Grand Rapids Forest Hills Central (3-1) WATCH, Muskegon Mona Shores (4-0) at Muskegon (1-2).
8-Player
Brown City (3-1) at Kingston (4-0)
Brown City has an enrollment too large to allow the Green Devils to participate in the playoffs this season, so a repeat league championship has to be a main objective – and despite falling 30-28 to Deckerville last week, Brown City still has a chance to end up with at least a share of the Big Thumb Conference Blue title. Kingston and Deckerville now lead the league, and they face off in Week 7 – and Kingston also ended Brown City’s 2023 season with a Regional Final shutout. But a win tonight definitely would allow the Green Devils to root for the Cardinals in two weeks.
Keep an eye on these FRIDAY Waldron (4-0) at Burr Oak (3-1), Grand Rapids NorthPointe Christian (3-1) at Gobles (4-0) WATCH, Alcona (4-0) at Mio (3-1) WATCH. SATURDAY Indian River Inland Lakes (4-0) at Ishpeming (3-1) WATCH.
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PHOTO Goodrich's Chase Burnett (25) follows teammate Gavin Sukup's block during a Week 3 win over Lake Fenton. (Photo by Terry Lyons.)