Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Week 4 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 19, 2024
We’re steadily moving toward the midpoint of this football regular season, but league races already could begin sorting themselves out with at least a few of our premier matchups this week.
Two of our highlighted games – in Detroit and the Upper Peninsula – decided league championships a year ago. We’re still figuring things out this fall, of course, but several more games to watch this week appear to have similar potential.
All games listed below are tonight unless noted, with results as they are reported posting all weekend on the MHSAA Scores page – and updated standings also available by clicking the schools on the score list.
Bay & Thumb
Croswell-Lexington (2-1) at North Branch (3-0) WATCH
North Branch went from co-champion of the Blue Water Area Conference in 2022 to 4-5 overall a year ago, but the Broncos appear primed for another run. They’ve yet to give up a point while scoring a combined 179 over their three victories, although Croswell-Lexington should provide their toughest challenge so far. The Pioneers did lose a tough 14-0 matchup with Armada to start their BWAC schedule two weeks ago, but won last season’s meeting with North Branch 34-14 and rebounded last week with a 41-20 win over Richmond.
Keep an eye on these FRIDAY Millington (3-0) at Cass City (2-1) WATCH, Saginaw Heritage (2-1) at Davison (2-1), Clare (3-0) at Gladwin (2-1), Freeland (3-0) at Flint Powers Catholic (2-1) WATCH.
Greater Detroit
Detroit Martin Luther King (2-1) at Detroit Cass Tech (2-1) WATCH
The Public School League’s most competitive rivalry is set for its latest installment with Cass Tech ranked No. 4 in Division 1 and King No. 3 in Division 3. Cass won both meetings last year, 14-7 and 24-23, and actually has won three straight in the series with an anticipated rematch likely in the PSL championship game at the end of this regular season. Both are already tested with wins over top Ohio teams and losses against Michigan title contenders, Cass to Rockford and King to Warren De La Salle Collegiate.
Keep an eye on these FRIDAY Detroit Catholic Central (3-0) at Orchard Lake St. Mary’s (2-1) WATCH, Clarkston (2-1) at Rochester Adams (3-0) WATCH, Macomb Dakota (3-0) at Sterling Heights Stevenson (3-0) WATCH, Toledo Central Catholic, Ohio (3-1) at Warren De La Salle Collegiate (3-0).
Mid-Michigan
Owosso (3-0) at Corunna (3-0) WATCH
Aside from a 12-year stretch when these neighbors met on opening night, and even with those games included, it’s been a while since this matchup has had this kind of punch. Corunna has won the last five between them, all by at least 21 points, and the Cavaliers are on the move again after last season’s Division 5 runner-up finish. But Owosso already has as many wins as a year ago, and one more this fall will guarantee the Trojans their best finish since 2012.
Keep an eye on these FRIDAY Parma Western (3-0) at Hastings (3-0), Newaygo (3-0) at Howard City Tri County (3-0), Holt (2-1) at Grand Ledge (2-1) WATCH, Durand (2-1) at Ovid-Elsie (3-0) WATCH.
Northern Lower Peninsula
Boyne City (2-1) at Kingsley (2-1) WATCH
Kingsley has bounced back from a two-point loss to Reed City in its opener to look very Kingsley-like, last week rushing for a school-record 668 yards in a win over Grayling, according to the Traverse City Record-Eagle. Boyne City also opened with a loss but quickly has bounced back, avenging a 2023 defeat to Charlevoix last week 45-21. Kingsley won last year’s matchup 64-13, but this time these two are back in the same league, the Northern Michigan Football League’s Legends division.
Keep an eye on these FRIDAY Charlevoix (1-2) at East Jordan (3-0) WATCH, Grand Blanc (2-1) at Traverse City West (3-0) WATCH, Frankfort (2-1) at Johannesburg-Lewiston (2-1) WATCH, Cheboygan (2-1) at Kalkaska (1-2) WATCH.
Southeast & Border
Napoleon (2-1) at Manchester (3-0) WATCH
After posting its best finish last season since 2015, Manchester is continuing to make nice strides under first-year leader and previously-successful Addison coach Joshua Lindeman. The Flying Dutchmen’s start includes a 20-8 win over Lindeman’s former team in Week 2, and this weekend provides an opportunity to break a five-game losing streak against Napoleon, which defeated Manchester in the regular season and playoffs both of the last two seasons. Napoleon fell to much-improved Onsted to start this fall but has two wins to roll into this Cascades Conference East opener.
Keep an eye on these THURSDAY Ann Arbor Huron (2-1) at Dexter (2-1), Riverview Gabriel Richard (3-0) at Ann Arbor Father Gabriel Richard (3-0). FRIDAY Hudson (2-1) at Onsted (2-1) WATCH, Clinton (2-1) at Blissfield (2-1) WATCH.
Southwest Corridor
Decatur (3-0) at White Pigeon (3-0) WATCH
Decatur is 3-0 for the first time since 2014 and handed Petersburg Summerfield its only defeat with a 30-27 Week 2 win. The Raiders also have been among few to have success against White Pigeon since the formation of the Southwest 10 Conference in 2017, most recently winning their 2022 matchup before White Pigeon took last year’s 36-12. The Chiefs’ regular-season winning streak is up to 16 games as they look to repeat as league champion.
Keep an eye on these FRIDAY South Haven (2-1) at Constantine (3-0), Vermontville Maple Valley (2-1) at Union City (3-0) WATCH, Paw Paw (3-0) at Vicksburg (2-1) WATCH, Allegan (2-1) at Kalamazoo United (2-1).
Upper Peninsula
Negaunee (3-0) at Kingsford (3-0) WATCH
Last season’s 13-12 win was Negaunee’s first over Kingsford, according to a Marquette Mining Journal report, and ended up eventually gaining the Miners a shared Western Peninsula Athletic Conference Copper title with the Flivvers as the teams went on to finish a combined 18-5. Negaunee was one of few opponents to slow Kingsford’s attack last year, and that defensive flex has continued as the Miners have given up only 14 points over their first three games this fall. Kingsford has been even better, allowing just eight points so far.
Keep an eye on these FRIDAY Calumet (2-1) at Menominee (3-0) WATCH, Bark River-Harris (1-2) at Gwinn (2-1), Ishpeming Westwood (1-2) at Houghton (1-2), Iron Mountain (3-0) at West Iron County (1-2) WATCH.
West Michigan
Byron Center (3-0) at Muskegon Mona Shores (3-0) WATCH
Byron Center’s recent surge and move into the Ottawa-Kent Conference Green this season has added serious intrigue to this matchup. The Bulldogs won 10 games last season for the third time over the last eight seasons and have continued to pick up steam, with a 43-20 win over East Kentwood in Week 2 especially notable. Mona Shores, meanwhile, has navigated one of the toughest opening slates with wins over Grand Blanc, River Rouge and Flint Hamady – all on the road.
Keep an eye on these FRIDAY Zeeland East (2-1) at Zeeland West (3-0) WATCH, Grand Rapids Northview (3-0) at East Grand Rapids (2-1) WATCH, Rockford (3-0) at Hudsonville (2-1) WATCH, Grand Rapids Forest Hills Central (3-0) at Hudsonville Unity Christian (3-0).
8-Player
Ishpeming (3-0) at Pickford (3-0)
Ishpeming’s move to 8-player football this season got its biggest boost yet with last week’s 50-28 win over Gaylord St. Mary, but the Hematites can establish themselves among championship contenders over their next two games. First up is Pickford, a Division 1 semifinalist a year ago, before a Week 5 meeting with last season’s Division 1 runner-up Indian River Inland Lakes. Pickford hasn’t been challenged much yet, although a 40-12 win over Powers North Central always will be impressive.
Keep an eye on these: FRIDAY Alcona (3-0) at Atlanta (3-0) WATCH, Deckerville (3-0) at Brown City (3-0),
Kingston (3-0) at Mayville (2-1). SATURDAY Morrice (3-0) at Portland St. Patrick (3-0).
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PHOTO Harrison Township L'Anse Creuse's Donovan Rey (3) breaks through an opening during his team's 54-20 win over Macomb L'Anse Creuse North last week. (Photo by Adam Sheehan.)