Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Week 3 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
September 12, 2024
It’s always “rivalry week” somewhere in Michigan, and “championship week” is still a month or more away for most football contenders.
But as we finish up the first third of the 2024 regular season, this could be “opportunity week” for several teams playing in our top regional matchups highlighted below.
All nine games are part of annual series, and most of those series have been relatively one-sided of late. But that past history has set up opportunities for some of this season’s early risers, who will try to avenge 2023 defeats, shake up league standings, continue establishing themselves as teams to watch or some combination of all three.
Stay tuned. All games listed below are tonight unless noted, and keep up with results as they are reported all weekend on the MHSAA Scores page.
Bay & Thumb
Lake Fenton (2-0) at Goodrich (1-1) WATCH
Goodrich has won two straight in this series – including 34-15 a year ago – and five of the last six against the Blue Devils. This is a Flint Metro League Stars opener, and the Martians rebounded in a big way from a season-opening loss to Frankenmuth with a 47-7 win over Linden last week. Lake Fenton linebacker Hunter Carey could be key in slowing Chase Burnett and a Goodrich rushing attack that found its stride after that first-week shutout.
Keep an eye on these FRIDAY New Lothrop (1-1) at Chesaning (2-0) WATCH, Grand Blanc (1-1) at Saginaw Heritage (2-0) WATCH, Muskegon Mona Shores (2-0) at Flint Hamady (2-0), Ubly (0-2) at Harbor Beach (2-0) WATCH.
Greater Detroit
Warren De La Salle Collegiate (2-0) at Orchard Lake St. Mary’s (2-0)
De La Salle won last year’s meeting 41-27 and owns a four-game winning streak against the Eaglets. The Pilots also have been among the most impressive teams statewide to start this season with wins over Davison and Detroit Martin Luther King, while giving up a combined 16 points over those two victories. But St. Mary’s is 2-0 for the first time since 2021, and with a 50-19 season-opening win over Portage Northern especially impressive.
Keep an eye on these FRIDAY Grand Rapids Catholic Central (2-0) at Pontiac Notre Dame Prep (2-0) WATCH, West Bloomfield (1-1) at Rochester Adams (2-0) WATCH, Harper Woods (1-1) at Detroit Catholic Central (2-0) WATCH, Oxford (1-1) at Clarkston (1-1) WATCH.
Mid-Michigan
Grand Ledge (2-0) at East Lansing (2-0) WATCH
While most will point to East Lansing’s Week 5 matchup with DeWitt as the game of the year in the Lansing area, Grand Ledge will attempt to break up that excitement. The Comets are seeking to avenge a 35-21 loss to the Trojans from a year ago (and have lost five of their last six in this series) and no doubt will take some tips from Hudsonville, which edged East Lansing 14-12 last week. That defeat on the road against a top team likely will end up looking like a “good loss,” however, and the Trojans’ season-opening 31-7 win over Portage Central looked even better last week as Central fell to reigning Division 3 champion Forest Hills Central by only seven points.
Keep an eye on these FRIDAY McBain (2-0) at Beal City (2-0) WATCH, Montrose (1-1) at Durand (2-0) WATCH, Saginaw Michigan Lutheran Seminary (2-0) at Ithaca (2-0), Mason (1-1) at Williamston (0-2) WATCH.
Northern Lower Peninsula
Gladwin (2-0) at Ogemaw Heights (2-0) WATCH
The Flying Gs are flying high again with a variety of playmakers contributing to the 99 points they’ve scored over their first two games. But this trip to see a familiar opponent should be more challenging. Gladwin and Ogemaw Heights have played three straight seasons – Gladwin winning three times but Ogemaw winning last season’s playoff rematch 28-23. This time, for the first time, they’re part of the same Jack Pine Conference division, and the Falcons also earned early buzz with a 29-13 win over reigning Division 8 champion Ubly in their season opener.
Keep an eye on these FRIDAY Benzie Central (1-1) at Frankfort (1-1) WATCH, Elk Rapids (1-1) at Cheboygan (1-1) WATCH, Charlevoix (1-1) at Boyne City (1-1) WATCH, East Jordan (2-0) at Kalkaska (1-1) WATCH.
Southeast & Border
Grass Lake (2-0) at Hanover-Horton (2-0) WATCH
Hanover-Horton has played some notable opponents close over the last decade, but a one-point win last week might be a sign the Comets are on their way to building a memorable 2024. They edged frequent playoff team Michigan Center, in doing so moving to 2-0 and already equaling their season win total from a year ago. Grass Lake is another playoff regular, and Hanover-Horton actually has defeated the Warriors two of the last three seasons – although Grass Lake won last year’s matchup 32-22.
Keep an eye on these FRIDAY Saline (2-0) at Ann Arbor Pioneer (2-0) WATCH, Adrian Madison (2-0) at Clinton (1-1) WATCH, Ida (2-0) at Hudson (1-1) WATCH, Ann Arbor Skyline (1-1) at Ann Arbor Huron (1-1) WATCH.
Southwest Corridor
Constantine (2-0) at Schoolcraft (2-0) WATCH
Constantine has won this rivalry game the last two seasons including 27-21 a year ago and rumbles into this year’s edition having outscored its first two opponents by a combined 114-14 – with a 64-6 win over 2023 playoff team Benton Harbor last week. Schoolcraft has defeated returning playoff teams both of its first two games – Elkton-Pigeon-Bay Port Laker and then Centreville – and will try to finish off last season’s comeback against the Falcons that fell just short.
Keep an eye on these FRIDAY Ottawa Lake Whiteford (1-1) at Buchanan (1-1) WATCH, Parchment (2-0) at Dowagiac (1-1), Lawton (1-1) at Kalamazoo Hackett Catholic Prep (2-0), Three Rivers (1-1) at Niles (1-1) WATCH.
Upper Peninsula
Negaunee (2-0) at Calumet (2-0) WATCH
The Western Peninsula Athletic Conference Copper is loaded again, and for the second-straight season Calumet plays Negaunee, Menominee and Kingsford in back-to-back-to-back weeks with an opportunity to establish itself in the mix as well. The Copper Kings will make the push coming off a 30-14 win over Ishpeming Westwood and will try to break a two-game losing streak against the Miners after Negaunee won last season’s meeting 20-13 on the way to eventually sharing the league title.
Keep an eye on these FRIDAY Kingsford (2-0) at Gladstone (0-2) WATCH, Hancock (1-1) at Houghton (0-2), Menominee (2-0) at Ishpeming Westwood (1-1) WATCH. SATURDAY Gaylord (0-2) at Marquette (2-0).
West Michigan
Grand Rapids Forest Hills Central (2-0) at Grand Rapids Forest Hills Northern (2-0) WATCH
Forest Hills Central has owned this rivalry matchup winning all nine since the two began playing annually again in 2016. But the Huskies are coming off their winningest season since 2015 and have an opportunity to set themselves up with incredible momentum heading into a challenging league schedule that opens Week 4 with Muskegon followed by Reeths-Puffer, Mona Shores and Byron Center. FHC has won 11 straight games – with five of those, of course, coming during last season’s Division 3 title run – and has downed 2023 playoff teams Reeths-Puffer and Portage Central to start its repeat pursuit.
Keep an eye on these FRIDAY Ada Forest Hills Eastern (2-0) at Hudsonville Unity Christian (2-0), East Kentwood (1-1) at Caledonia (2-0), Grand Rapids South Christian (2-0) at Grand Rapids West Catholic (1-1), Zeeland West (2-0) at Whitehall (1-1) WATCH.
8-Player
Norway (2-0) at Crystal Falls Forest Park (2-0) WATCH
After closing last season with a pair of losses, Forest Park has popped back up impressively winning its first two games by a combined score of 87-14. The Trojans will bring that surge into this matchup with Norway, the only opponent to defeat them during last year’s 7-1 start. The Knights won last year convincingly, 40-6, and have put up a combined 102 points over the first two weeks as they look to build on last year’s 8-3 finish, their best since moving to 8-player in 2021. Norway also won this matchup in 2022.
Keep an eye on these FRIDAY Portland St. Patrick (2-0) at Mount Pleasant Sacred Heart (2-0), Climax-Scotts (1-1) at Adrian Lenawee Christian (1-1) WATCH, Mendon (2-0) at Concord (2-0) WATCH, Au Gres-Sims (1-1) at Rogers City (1-1).
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PHOTO Fenton defenders begin to bring down Haslett's Cornelius Malone (5) during the Tigers' 21-14 win in Week 2. (Photo by Terry Lyons.)