Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 6 Review
By
Geoff Kimmerly
MHSAA.com senior editor
October 6, 2025
The high school football season always seems to speed up when we reach October.
As forecast Friday, a handful of Week 6 matchups resulted in at least the start of league championships being decided for this fall. Other games fast-forwarded title races as we turned toward the final one-third of the 2025 regular season.
Mix in rivalries, revenge tours, program wins or just the games to set up an even bigger one coming up. This weekend had them all, and we dive into the details below.
Bay & Thumb
HEADLINER Saginaw Valley Lutheran 23, Ithaca 22 To call this the best win in Valley Lutheran history likely isn’t an understatement. The Chargers (6-0) clinched a share of the Tri-Valley Conference Blue title, with only sixth-place Carrollton standing in the way of an outright title. They did so by defeating Ithaca (5-1) for the first time and breaking the Yellowjackets’ 23-game league winning streak going back to 2020 – and accomplished it with a game-winning field goal during the closing seconds, the only three points scored during the second half. Valley Lutheran’s six wins this season also equal their highest total in program history. Click for more from the Saginaw News.
Watch list Almont 35, Armada 14 The Raiders (6-0) took a solid step toward a potential third-straight Blue Water Area Conference title, defeating last season’s runner-up Armada (4-2) and setting up a possible eventual winner-take-call this week against also-undefeated Richmond.
On the move Goodrich 49, Owosso 13 The Flint Metro League Stars title – at least a share at this point – belongs to Goodrich again after the Martians (6-0) held Owosso (4-2) to a season low. Midland Dow 31, Traverse City West 13 The Chargers (5-1) kept pace with Saginaw Valley League North leader Mount Pleasant and no doubt will be rooting for the Titans (3-3) this week as they face the Oilers with a chance to open the title race back up. Millington 35, Buchanan 8 The Cardinals (5-1) can still earn a share of the Big Thumb Conference White title this week and now coming off a win over the Lakeland Conference-leading Bucks (4-2), who will play Friday to make their league championship outright.
Greater Detroit
HEADLINER Romeo 39, Macomb Dakota 20 The Bulldogs (4-2) own a share of the Macomb Area Conference Red championship for the first time since 2021, thanks to their first win over Dakota (5-1) since that same season. Romeo’s offense was especially impressive; Dakota had given up just 31 points total over its first five games and not more than 38 in one game since 2018. Click for more from the Macomb Daily.
TOUCHDOWN ROMEO!
Tayshawn Proctor walks in for his second TD of the night!
ROMEO: 39
DAKOTA: 20
Delivered by @hungryhowies
Catch the full broadcast on the State Champs YouTube page! pic.twitter.com/AxESv6Ezk5— STATE CHAMPS! Michigan (@statechampsmich) October 4, 2025
Watch list Madison Heights Madison 42, Hazel Park 14 Madison (5-1) won this matchup for first place in the MAC Bronze, clinching a share of the league title and continuing its best season since 2019. Hazel Park (4-2) was one of three co-champs last fall and can still earn another share if Clinton Township Clintondale can catch Madison this week.
On the move South Lyon 21, Waterford Mott 20 South Lyon (6-0) moved ahead of Mott (3-3) during the final minute to move one game away from claiming a share of the Lakes Valley Conference title. Oxford 34, West Bloomfield 33 The Wildcats (4-2) actually leant Clarkston a hand in clinching a share of the Oakland Activities Association Red championship, although West Bloomfield (5-1) can still earn a share by defeating the Wolves this week. Harper Woods 41, Rochester 7 The Pioneers (6-0) finished a perfect run through the OAA White to clinch their first title in four seasons playing in the league.
Mid-Michigan
HEADLINER Williamston 20, Haslett 14 Williamston’s turnaround season now includes a share of the Capital Area Activities Conference Red title, as Haslett (4-2) also entered the evening tied for first. The Hornets (6-0) went up 14-0 and then held off the Vikings’ comeback charge, scoring the go-ahead points during the fourth quarter. Click for more from the Lansing State Journal.
Watch list Grand Ledge 36, Lansing Everett 8 The Comets are 6-0 for the first time since 2015 and set up this week’s matchup with DeWitt for first place in the CAAC Blue by avenging last year’s 23-point loss to Everett (4-2).
On the move Mount Pleasant 28, Bay City Western 17 As noted above, Mount Pleasant (6-0) leads the SVL North and can clinch a share of the league title this week. Western (3-3) already has tied last year’s win total and is holding tight to a spot in the Division 3 playoff field. Howell 35, Hartland 7 The Highlanders (5-1) kept pace behind Brighton in the Kensington Lakes Activities Association West with their matchup against the Bulldogs coming up in Week 8. Mason 31, St. Johns 20 Mason (3-3) also is holding onto a spot in the Division 3 playoffs, and this win over the Redwings (4-2) may eventually decide if the Bulldogs make the field this season.
Northern Lower Peninsula
HEADLINER Traverse City St. Francis 20, Boyne City 13 With a pair of close games over the last two weeks, St. Francis (6-0) secured the Northern Michigan Football Conference Legends title, adding this victory over the Ramblers (4-2) to a one-pointer over Kingsley in Week 5. This is the last season for the league; the rest of the Legends division will play in the Northern Shores Conference in 2026. Click for more from the Traverse City Record-Eagle.
Watch list Maple City Glen Lake 16, Kalkaska 12 This nonleague matchup was significant nonetheless, as Kalkaska (5-1) was undefeated and Glen Lake (4-1) won by less than a score for the second straight game (after an open date last week). The Lakers are tied with Week 9 opponent Mancelona for first in the NMFC Legacy.
On the move Mancelona 36, East Jordan 16 The Ironmen held onto the share of first in the Legacy noted above by defeating East Jordan (3-3) for the first time since 2021. Traverse City Central 28, Midland 14 The Trojans (3-3) gave their Division 2 playoff hopes a serious boost as they moved up 10 spots back into the potential field at No. 26 and sent Midland (3-3) outside the top 32. Petoskey 20, Cadillac 13 Neither can make up enough ground to win the Big North Conference, but Petoskey (3-3) moved up five spots to get to No. 32 in the Division 3 playoff-point rankings.
Southeast & Border
HEADLINER Chelsea 35, Ypsilanti Community 6 The Bulldogs (5-1) ran their league winning streak to 15 and cleared one more obstacle as they attempt to close in on a third-straight Southeastern Conference White championship. The loss also dropped Ypsilanti (3-3) to No. 33 in the Division 3 playoff-point rankings, although the Grizzlies have some great opportunities to move back up as they seek their first postseason appearance (not counting COVID-shortened 2020) since 2014. Click for more from the Ann Arbor News.
Watch list Ida 40, Adrian Madison 19 The Bluestreaks (5-1) need help in the Lenawee County Athletic Association title race with Hudson and Clinton both still undefeated in league play. But they are continuing to climb the Division 6 playoff-points list and are up to No. 15 after downing Madison (3-3) – which is hanging onto the No. 30 spot.
On the move Saline 42, Ann Arbor Huron 14 The Hornets (6-0) clinched a share of the Southeastern Conference Red title with one league game to play in Week 8 and undefeated Harper Woods up next. Adrian 23, Tecumseh 7 The Maples (5-1) stayed a game back of Chelsea in the SEC White by avenging last year’s loss to Tecumseh (3-3), and surpassed last year’s win total as well. Manchester 30, Leslie 29 The Flying Dutchmen (3-3) needed this one in a big way, coming off two straight losses, and they jumped 11 spots to No. 26 on the Division 8 playoff-point list.
Southwest Corridor
HEADLINER Schoolcraft 18, Lawton 14 It looks as though the Southwestern Athletic Conference Valley title will go through Schoolcraft (5-1) again as the Eagles pulled within one more win of clinching a repeat championship. Schoolcraft led 6-0 at halftime, fell behind 14-6 into the final minutes of the third quarter but pulled ahead for good midway through the fourth. Lawton (4-2) fell into a second-place tie with Coloma. Click for more from the Kalamazoo Gazette.
Watch list Portage Northern 42, St. Joseph 36 The Southwestern Michigan Athletic Conference West shifted over the weekend with this win helping Northern (5-1) move into a first-place tie with Portage Central and those two set to face off this weekend with a share of the league title on the line. St. Joseph (3-3) still has a slight chance at a share if a few results fall into place.
On the move Berrien Springs 21, Dowagiac 0 While Buchanan has guaranteed itself a share of the Lakeland Conference title, there’s potentially still a lot to be decided as a Dowagiac win over Buchanan this week would give Dowagiac (4-2) and Berrien Springs (4-1) shares as well. Kalamazoo United 34, Constantine 7 The Titans (4-2) also can clinch this week in the SAC Lakeshore with Constantine (4-2) among three teams one game back. Niles 49, Three Rivers 0 Niles (6-0) has continued to impress; Three Rivers (4-2) entered the week in the Wolverine Conference title mix as well.
Upper Peninsula
HEADLINER Escanaba 38, Marquette 20 Not only did Escanaba (6-0) defeat rival Marquette for the first time since 2019, but by doing so it set up this week’s matchup with also-undefeated Gaylord for a share of the Big North Conference championship. Escanaba also moved up to No. 5 on the Division 4 playoff-points list as it seeks its first postseason appearance this decade. Click for more from the Escanaba Daily Press.
Watch list Bark River-Harris 44, L’Anse 16 The Broncos (4-1) bounced back from a Week 5 loss to set up their biggest game of the season, a rematch this week with Iron Mountain. L’Anse is 4-2.
On the move West Iron County 27, Manistique 22 The Wykons (2-3) are starting to climb as they broke a two-game losing streak against Manistique (1-4). Calumet 46, Houghton 0 The Copper Kings (4-2) got back on the right foot coming off back-to-back losses this fall to run their winning streak over the Gremlins (2-4) to 12. Menominee 61, Gladstone 6 The Maroons (6-0) remain atop the Western Peninsula Athletic Conference Copper with massive matchups against Negaunee and then Kingsford up next.
West Michigan
HEADLINER Hudsonville 35, Rockford 28 An awe-inspiring one-handed catch by Lawsyn Weber and an all-around stunning performance by quarterback Brady Van Laecke helped Hudsonville get past Rockford and left the Eagles (6-0) alone atop the Ottawa-Kent Conference Red. The Rams (4-2) are one of three teams tied for second place halfway through the league schedule. Click for more from the Grand Rapids Press.
HUDSONVILLE’S BRADY VAN LAECKE MAKING HIS CASE. The senior QB accounted for 4 total touchdowns — 2 on the ground and 2 through the air — as the Eagles took down Rockford. 👀 He’s building a strong résumé for the STATE CHAMPS! Mr. Football Award Top 10! Delivered by… pic.twitter.com/Z7f4n2w6eM
— STATE CHAMPS! Michigan (@statechampsmich) October 4, 2025
Watch list Hudsonville Unity Christian 14, Zeeland West 6 Unity (6-0) moved to the top of the O-K Gold with a second win in two years over reigning Division 3 champion Zeeland West and can clinch a share of a repeat league title this week.
On the move Grand Rapids West Catholic 51, Grand Rapids Christian 14 The Falcons (5-1) moved into first alone in the O-K White with a chance to clinch a share of the league title this week and only Christian (3-3) a game back with two to play. Muskegon 28, Muskegon Mona Shores 12 The Big Reds (4-2) ran their winning streak to four as they remained in the top spot in the O-K Green with this rivalry win over Mona Shores (3-3). Muskegon Oakridge 14, Whitehall 13 Both are still chasing Ludington in the West Michigan Conference Lakes, but Oakridge (5-1) definitely will be cheering for Whitehall (4-2) against the Orioles this week.
8-Player
HEADLINER Lake Linden-Hubbell 52, Powers North Central 34 Lake Linden-Hubbell (5-1) avenged a 60-8 loss to the Jets from a year ago to set up a potential championship decider against Gogebic this week in the Great Lakes Eight Conference West. The pair also entered last week at Nos. 15 and 16 on the Division 2 playoff-points list, but Lake Linden-Hubbell now is tied for No. 10 and North Central (4-2) is tied for 17th. Click for more from the Houghton Daily Mining Gazette.
Watch list Kinde North Huron 38, Peck 32 The Warriors (4-1) are tied for first in the Big Thumb Conference Red with Bay City All Saints and sent Peck (4-2) into third place. North Huron and All Saints meet in Week 8.
On the move Onekama 36, Central Lake 14 Onekama (6-0) sits in the top spot on the Division 2 playoff-points list, and Central Lake (3-3) is just one spot outside the field in Division 1. Pittsford 44, Concord 24 The Wildcats (5-1) ran their winning streak to five with a nonleague stop before jumping back into Southern Central Athletic Association Blue play. Indian River Inland Lakes 51, Rogers City 0 Inland Lakes (6-0) sits first on the Division 1 playoff-points list and Rogers City (4-2) is holding onto the No. 16 spot after the Bulldogs posted their fifth shutout of the season.
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PHOTOS (Top) A Grand Ledge ball carrier charges up the sideline Friday during his team's 36-8 win over Lansing Everett. (Middle) A Beal City ball carrier attempts to break free during his team's 58-0 win over Lake City. (Top photo by Terry Lyons. Middle photo by High School Sports Scene.)