Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 5 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 29, 2025
Some weekends, it's easy to identify the game or few across the state that everyone will be talking about Monday morning.
Some weekends, we get to Friday night and still don't have one that necessarily sticks out – and then several emerge with an argument for being considered the most notable matchup.
Week 5 this season definitely resembled the latter. And often, those weekends are the most fun from a spectator's point of view. Of our "headliner" games below, six were decided by seven points or fewer and could end up deciding league championships.
And as always, there was much more to tell.
Bay & Thumb
HEADLINER Port Huron Northern 21, Port Huron 7 Northern (4-1) took a 7-0 lead into halftime but pulled away during the second and secured not only this win but first place alone in the Macomb Area Conference Blue with a chance to clinch a share of the league title this week at Fraser. Port Huron (3-2) is one of three teams a game back and hoping for help to get back into the championship mix. Click for more from the Port Huron Times Herald.
Watch list Elkton-Pigeon-Bay Port Laker 13, Central Montcalm 0 There were a handful of matchups across the state featuring undefeated teams facing off, and Laker won this one with its third shutout of the season, and against a Hornets team (4-1) that entered the weekend averaging 42 points per game.
On the move Grand Blanc 41, Lansing Everett 6 This also was a matchup of undefeated teams, with the Bobcats moving to 5-0 for the first time since 2021. Goodrich 65, Clio 14 The Martians moved to 5-0 and a win away from potentially clinching the Flint Metro League Stars title while sending Clio (4-1) into a tie for second with two others. Montrose 14, Ovid-Elsie 10 The Rams (5-0) avenged last season’s 42-7 loss to the Marauders (3-2) to move into first place alone in the Mid-Michigan Activities Conference.
Greater Detroit
HEADLINER Dearborn Divine Child 17, Jackson Lumen Christi 13 Divine Child (5-0) gave up its first points this season, but again scored more to continue its best start since 2017. The Falcons opened Catholic High School League AA play by avenging last season’s 35-0 loss to the reigning champion Titans (2-3). Click for more from the Detroit News.
Watch list South Lyon 24, Walled Lake Western 21 The Lions (5-0) took their resurgence this season up a level with their first win over reigning Lakes Valley Conference champion Western (3-2) since 2021.
On the move Clarkston 21, Rochester Adams 7 The Wolves (4-1) are tied for first with West Bloomfield halfway through the Oakland Activities Association Red slate after avenging regular-season and playoff losses last season to Adams (3-2). Farmington 42, Birmingham Seaholm 19 The Falcons (4-1) can clinch a share of the OAA Blue title this week after avenging last season’s loss to the Maples (4-1). Redford Thurston 12, Redford Union 6 Thurston put an end to Union’s 35-game winning streak in the Western Wayne Athletic Conference and after having been shut out by the rival Panthers the last three seasons by a combined score of 63-0. Both are 3-2 overall but among four teams now tied for first in the league. Melvindale Academy for Business & Tech 32, Detroit Community 6 ABT (5-0) won a matchup of undefeated teams to move into first alone in the Charter School Conference Silver.
Mid-Michigan
HEADLINER Brighton 21, Northville 14 Brighton (4-1) sits in the top spot alone in the Kensington Lakes Activities Association West thanks to turning away another tough challenge from Northville (4-1) after also emerging with a one-point win in the teams’ 2024 meeting. Brighton also has handed a first league loss to Hartland, with Week 8 opponent Howell the third team tied for second place. Click for more from the Livingston Daily Press & Argus.
Watch list Pewamo-Westphalia 49, Bark River-Harris 0 A potential open date for both was salvaged with a meeting in Gaylord instead, and the Pirates (5-0) added one of their most impressive victories with a third shutout this fall to go with 12 points surrendered overall. The loss was Bark-River Harris’ first.
On the move Williamston 43, St. Johns 0 The Hornets (5-0) posted their third-straight shutout as they set up this week’s matchup at Haslett with a share of the Capital Area Activities Conference Red title on the line. St. Johns (4-1) remains just a game back. Lansing Sexton 34, Charlotte 18 Four of Sexton’s first five opponents have winning records, and this victory by the J-Dubbs (2-3) was Charlotte’s first in CAAC White play. Stockbridge 32, Reading 20 With a second-straight Big 8 Conference victory, the Panthers (2-3) suddenly have created some league title possibilities with leader Springport next up.
Northern Lower Peninsula
HEADLINER Traverse City St. Francis 21, Kingsley 20 This literally came down to inches as St. Francis stopped Kingsley (3-2) short on what would have been a go-ahead two-point conversion during the closing minutes. St. Francis (5-0) can finish its Northern Michigan Football Conference Leaders schedule undefeated this week against Boyne City, which joins Kingsley a game back in the standings. Click for more from the Traverse City Record-Eagle.
Watch list Traverse City West 27, Midland 21 (OT) The Titans (3-2) have navigated a pair of losses to top teams, and perhaps that paid off as they handed Midland (4-1) its only loss.
On the move Elk Rapids 15, Mancelona 14 Elk Rapids (2-3) has played a tough schedule and with undefeated Charlevoix up next. This win over Mancelona (3-2) was significant enough to jump the Elks six spots on the Division 6 playoff-points list. Ogemaw Heights 41, Clare 7 With a third-straight win over a possible contender, Ogemaw Heights (4-1) held on to the top spot alone in the Jack Pine Conference Division 1. East Jordan 34, Mount Pleasant Sacred Heart 12 The Red Devils (3-2) ended a two-game skid as they readied to jump back into NMFL Legacy play this week.
Southeast & Border
HEADLINER Michigan Center 36, Leslie 32 The Cardinals (5-0) remain undefeated overall and midway through the Cascades Conference East schedule thanks to winning their first close game this fall with a notable comeback. Leslie (4-1) led 20-8 at halftime before Michigan Center surged ahead and then held off a late Leslie charge. Click for more from the Jackson Citizen Patriot.
Watch list Adrian 3, Ypsilanti Lincoln 0 The Maples (4-1) equaled last season’s win total by handing Lincoln (4-1) its lone defeat thanks to Zach Hassan’s field goal during the closing seconds.
On the move Dexter 42, Chelsea 28 In one of the most power-packed matchups in the state, Dexter (4-1) bounced back from its Week 4 loss to hand Chelsea (4-1) its first this fall. Monroe Jefferson 44, Flat Rock 22 Jefferson (5-0) remains tied with Monroe St. Mary Catholic Central atop the Huron League standings after breaking a seven-game losing streak against the Rams (3-2). Hudson 56, Adrian Madison 7 Midway through the Lenawee County Athletic Association schedule, Hudson (5-0) is tied with Clinton for first, as Madison (3-2) has fallen to both but remains a solid 26th on the Division 6 playoff-points list thanks to bonus points earned during both defeats.
Southwest Corridor
HEADLINER Buchanan 16, Berrien Springs 13 The Bucks (4-1) took a serious step toward claiming a first Lakeland Conference title since 2022, edging two-time reigning champion Berrien Springs (3-1). Next up for Buchanan is reigning Division 7 champion Millington before a Week 7 matchup with Dowagiac that will decide the Lakeland title outright for one or both teams, depending on how Dowagiac does this week against the Shamrocks. Click for more from the Niles Daily Star.
Watch list Coldwater 28, Parma Western 21 The Cardinals (4-1) are seeking their first playoff berth this decade and picked up what could end up a significant win toward earning that postseason invite – Coldwater’s first victory over Western (1-4) since 2019.
On the move Battle Creek Harper Creek 37, Grand Rapids Kenowa Hills 15 The Beavers’ quick break in the Interstate 8 Athletic Conference schedule put them up against undefeated Kenowa Hills (4-1), and Harper Creek (4-1) avenged a 34-30 loss from a year ago. Vicksburg 28, Three Rivers 24 The Bulldogs (4-1) came up big in their toughest Wolverine Conference game yet, avenging last year’s 14-11 loss by handing Three Rivers (4-1) its first defeat. Union City 38, Quincy 14 The Chargers (4-1) bounced back quickly from a Week 4 loss to hand Quincy (4-1) its first this fall.
Upper Peninsula
HEADLINIER Kingsford 17, Calumet 15 The Western Peninsula Athletic Conference Copper race continued to sort itself out as Kingsford moved into a first-place tie with Menominee and Calumet joined three other teams tied for third. The Flivvers capped this win with a go-ahead field goal during the final minute. Click for more from the Iron Mountain Daily News.
Watch list Iron Mountain 30, L’Anse 26 This was easily the closest game these two have played against each other since becoming annual foes in 2018, and the win was especially significant for the Mountaineers (4-1) as they prepare for a rematch with Bark River-Harris in two weeks – while L’Anse (4-1) sees BR-H on Friday.
On the move Gladstone 59, Ishpeming Westwood 22 Gladstone (2-3) has found its stride offensively with two straight games reaching 50 points as the team surpassed last year’s win total before the end of September. Escanaba 42, Cheboygan 13 Escanaba (5-0) equaled last season’s win total in advance of this week’s matchup with rival Marquette. Marquette 48, Sault Ste. Marie 6 The Sentinels also set up for this week’s showdown with a big win including their most points scored in a game this season.
West Michigan
HEADLINER Big Rapids 40, Reed City 13 Big Rapids is 5-0 for the first time since 2009 and ran its Central State Activities Association winning streak to 17 with a third-straight victory over Reed City, having started this league run after falling to the Coyotes in 2022. The Cardinals can clinch a share of the CSAA Red title this week against Remus Chippewa Hills. Click for more from the Big Rapids Pioneer.
Watch list Rockford 28, Grandville 0 The Rams’ Week 1 loss to still-undefeated Saline is looks better every Friday, and Rockford has responded to that defeat by reducing the number of points it has given up for four weeks straight. The Rams have handed lone Ottawa-Kent Conference Red losses to East Kentwood and now Grandville (3-2), all great news heading into Friday’s showdown with undefeated Hudsonville.
On the move East Grand Rapids 10, Grand Rapids Northview 3 The O-K Black is going to be an interesting follow over the next three weeks as East Grand Rapids (3-2) handed Northview (4-1) its first loss to create a four-team tie for second behind Grand Rapids Catholic Central. Grand Rapids Catholic Central 10, Middleville Thornapple Kellogg 0 The Cougars (5-0) remain atop their league after a close win over a Trojans team (3-2) that already has equaled its win total from last year. Byron Center 42, Muskegon Mona Shores 35 (OT) After a tough start facing a loaded first-half schedule, Byron Center (2-3) might be on the verge of a nice run back to the playoffs and potentially shook up the O-K Green with this victory over the Sailors (3-2).
8-Player
HEADLINER Norway 44, Pickford 6 Pickford’s wins over the Knights had come by 45, 18 and 22 over the last two seasons (including once in the playoffs), but Norway (5-0) avenged in a big way with arguably its most impressive win this fall and over the last three playoff seasons. Pickford (4-1) had given up only 14 points total over its first four games.
Watch list Grand Rapids Sacred Heart 33, Gobles 14 Sacred Heart is a combined 14-1 over the last two seasons, but defeating a program of Gobles’ caliber adds more serious punch to an already impressive run.
On the move Onekama 30, Bay City All Saints 24 The Portagers (5-0) have defeated four teams with winning records, including All Saints (3-2), on the way to being tied for first on the Division 2 playoff-points list. Indian River Inland Lakes 49, Hillman 14 In handing Hillman (4-1) its first loss, Inland Lakes (5-0) kicked off a run that will send it against three more teams with winning records (at this point) to finish the regular season. Kingston 48, Brown City 20 The Cardinals (5-0) moved closer to a potential Week 7 showdown with rival Deckerville to decide the Big Thumb Conference Blue title.
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PHOTOS Davison defenders pursue a Saginaw United ball carrier during the Cardinals' 49-8 win Friday. (Middle) A Holt ball carrier works to get outside during the Rams' 42-14 win over Okemos. (Below) Ishpeming Westwood's Ethan Marta and Gladstone's Trevor Thorbahn jump up for a ball intended for Thorbahn, but Marta is able to hit it away. (Davison/Saginaw United photo by Terry Lyons. Holt/Okemos photo by John Johnson. Westwood/Gladstone photo by Cara Kamps.)