Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 4 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 22, 2025
The Week 4 football schedule gave us an idea of what was coming. But it's fair to say this weekend's statewide slate of games even exceeded expectations.
Metro Detroit matchups Detroit Catholic Central/Orchard Lake St. Mary's and Detroit Cass Tech/Martin Luther King were predictably notable. But we also saw our first league champion crowned, impressive winning streaks broken and another extended, and a pair of programs reach successes they haven't enjoyed in multiple decades. Saline's Tommy Carr threw eight touchdowns passes, and Holland receiver Finn Galloway scored a combined seven rushing and receiving.
And that was just the start.
Bay & Thumb
HEADLINER Cass City 17, Millington 14 (OT) Cass City has reached the playoffs 11 straight seasons and is a regular league title contender. But this still had to be unexpected given reigning Division 7 champion Millington’s 25-game regular-season winning streak and the Red Hawks’ 1-2 record entering the night. Cass City’s overtime field goal – and stifling defense – played lead roles in dealing the Cardinals (3-1) their first loss since a 2023 Division 7 Semifinal. Click for more from the Bay City Times.
Watch list Richmond 24, Armada 17 The Blue Devils (4-0) are back – and tied for the early lead in the Blue Water Area Conference after defeating Armada (3-1) for the first time since 2019 and after losing this matchup 42-0 a year ago. Dominic Bonnetti scored the go-ahead touchdown with 45 seconds to play.
On the move Clio 26, Owosso 21 After finishing 0-9 last year, Clio (4-0) has its most wins in a season since 2001. This one came against an Owosso team (3-1) that hadn’t lost entering the evening. Gladwin 28, Clare 26 The Flying Gs (1-3) earned their first win, but it definitely is one they won’t forget as they avenged last year’s loss to rival Clare (3-1). Linden 42, Holly 6 The Eagles (4-0) are off to their best start since 2012, and Holly (2-2) already has more wins than a year ago after avenging 2024 losses in Weeks 2 and 3.
Greater Detroit
HEADLINER Detroit Catholic Central 29, Orchard Lake St. Mary’s 14 The Shamrocks (4-0) have a notable lead atop the Catholic High School League Central with this win joining a Week 2 victory over Toledo Central Catholic to give DCC an impressive over the other expected main contenders this fall. Samson Gash starred, and the Shamrocks’ defense held OLSM (3-1) to 30 points fewer than the Eaglets’ season average. Click for more from the Oakland Press.
JUST A NORMAL NIGHT FOR SAMSON GASH. 🏈 The Mr. Football candidate and Michigan State commit scored two touchdowns as Detroit Catholic Central defeated OLSM 29-14. Delivered by @hungryhowies @GashSamson | @DCCfootball | @DETROITCCAD | @jcessante pic.twitter.com/pJUPKv3Ptz
— STATE CHAMPS! Michigan (@statechampsmich) September 20, 2025
Watch list Detroit Cass Tech 27, Detroit Martin Luther King 22 These two have met a second time the last five seasons, and the first round this time went to the Technicians (4-0) as they held on after building an early lead on three CJ Sadler scores. King is 2-2 with two losses by a combined seven points.
On the move Ecorse 18, Warren Michigan Collegiate 16 The Red Raiders are (4-0) after winning four games all of last season, and this effort ended Michigan’s Collegiate’s 42-game Charter School Conference winning streak going back to 2016. Macomb Dakota 28, Sterling Heights Stevenson 14 Dakota (4-0) remains one of two teams tied atop the Macomb Area Conference Red standings after handing Stevenson (3-1) its first loss. Redford Union 8, Dearborn Heights Robichaud 0 Union (3-1) and its 32-game winning streak in the Western Wayne Athletic Conference turned away one of its toughest challenges during the streak, from a Robichaud team (3-1) seeking a third-straight playoff appearance this fall.
Mid-Michigan
HEADLINER Haslett 21, Mason 14 (OT) Add this to a one-point Week 2 win at Fenton decided during the final minute, and Haslett has claimed two key nail-biters with this avenging an overtime loss that decided the Capital Area Activities Conference Red title a year ago. Kory Amachree ran for the go-ahead score, and the Vikings (3-1) then closed out the win with an interception to send Mason to 1-3. Click for more from the Lansing State Journal.
Watch list Beal City 42, McBain 7 The Aggies (4-0) continued a defensively-dominating start by avenging last season’s 29-25 loss to McBain (2-2) that ended up deciding the Highland Conference title. Beal City has given up 17 points total over four games.
On the move Stockbridge 25, Union City 18 Although the Panthers (1-3) have had a rough start, this certainly could get things rolling as they ended Union City’s 21-game winning streak in the Big 8 Conference and handed the Chargers (3-1) their first loss overall this fall. Grand Ledge 30, Holt 24 The Comets (4-0) are shaping up as contenders again in the CAAC Blue with this their fourth-straight win over the rival Rams (2-2). Mount Pleasant 28, Traverse City Central 13 The Oilers (4-0) faced another tough challenge in the Saginaw Valley League North but held on for a key road victory at Central (2-2).
Northern Lower Peninsula
HEADLINER Kingsley 38, Boyne City 6 The Stags (3-1) played arguably their best game this season in advance of this week’s matchup with Traverse City St. Francis. Those two and Boyne City (3-1) shared the Northern Michigan Football League Legends title a year ago, and Kingsley also with this win avenged last year’s District Final loss to the Ramblers. Click for more from the Traverse City Record-Eagle.
Watch list Gaylord 19, Petoskey 13 It’s difficult to not come back to the Blue Devils (4-0) who defeated the reigning Big North Conference champ Northmen (1-3) and did so with their fourth win this season by seven points or fewer.
On the move Maple City Glen Lake 24, East Jordan 22 Glen Lake (3-1) has opened NMFL Legacy play with three wins, while East Jordan (2-2) has lost two heartbreakers the last two weeks by a combined six points. Mancelona 32, Frankfort 6 The Ironmen (3-1) join Glen Lake as undefeated through the start of NMFL Legacy play, with this breaking a three-game losing streak against the Panthers (2-2). Ogemaw Heights 49, Shepherd 14 The Falcons (3-1) earned what could end up a key win in their repeat drive in the Jack Pine Conference I as Shepherd (3-1) was 3-0 for the first time since 2009 and hadn’t given up a point in its two games prior.
Southeast & Border
HEADLINER Saline 61, Dexter 34 Tommy Carr approached perfection, completing all but four passes and throwing for eight touchdowns – tied for second-most in MHSAA history for a single game – as the Hornets (4-0) scored their most points since Week 8 of 2023 and became one of only two teams still undefeated in Southeastern Conference Red play after dealing Dexter (3-1) its first. Click for more from the Ann Arbor News.
Watch list Monroe Jefferson 39, Riverview 8 We featured Jefferson (4-0) on MHSAA.com last week, and the Bears continued to generate excitement by breaking an eight-game losing streak against Riverview (2-2) and avenging last year’s 61-0 defeat.
On the move Vandercook Lake 17, Addison 16 The last six seasons have seen Vandercook Lake navigate 8-player, an abbreviated schedule and return to 11-player last fall, and the Jayhawks (3-1) with this win eclipsed last year’s total while also avenging a 44-7 loss from last season to Addison – which is 0-4 but with three defeats by a combined nine points. Michigan Center 43, Manchester 8 Michigan Center (4-0) has looked nothing short of powerful so far and opened Cascades Conference play by avenging a 46-35 loss from 2024. Chelsea 35, Tecumseh 6 Chelsea moved to 4-0 and extended its SEC White winning streak to 13 since Tecumseh (2-2) won their 2022 meeting.
Southwest Corridor
HEADLINER Paw Paw 35, Edwardsburg 7 Paw Paw’s first three opponents this season are a combined 12-0, and the Red Wolves (1-3) showed they belong in the conversation too by handing the Eddies (3-1) their first defeat. Ben Miller ran for 171 yards and four touchdowns and made 12 tackles.
Watch list Coloma 60, Saugatuck 42 The Comets didn’t have a team three years ago and had lost both meetings with Saugatuck (2-2) by an average of 35 points since returning. But Coloma is up to 2-2 after also finishing last season strong to make the playoffs.
On the move Dowagiac 41, Marshall 22 Dowagiac (3-1) has been building some nice momentum over the last three seasons and is off to another solid start as it seeks a second-straight playoff berth. White Pigeon 46, Centreville 0 The Chiefs (4-0) earned their third shutout this season as they extended their Southwest 10 Conference winning streak to 13 games going back to a loss to Centreville in 2022. Three Rivers 21, Plainwell 7 The Wildcats also are up to 4-0 overall with the other Wolverine Conference co-leaders Vicksburg and Niles up next over the next two weeks, respectively.
Upper Peninsula
HEADLINER Menominee 25, Calumet 15 The Maroons (4-0) earned the first of what may be three necessary key wins to lock up a Western Peninsula Athletic Conference Copper title after they finished second to Kingsford a year ago. The Copper Kings (3-1) will remain in the mix as well as both must still see the Flivvers and Calumet already has a win over Negaunee. Click for more from the Houghton Daily Mining Gazette.
Watch list L’Anse 46, Manistique 16 The Purple Hornets (4-0) have taken another step during an amazing start after the program had won once over its previous two seasons – a run that had included 44 and 37-point defeats against the Emeralds (1-3).
On the move Kingsford 35, Negaunee 21 This was another key matchup in the West-PAC Copper, which left the Flivvers (3-1) tied with Menominee for first. Houghton 46, Ishpeming Westwood 44 The Gremlins (2-2) have won four straight in this annual series with this their closest meeting since a three-point victory in 2022. Marquette 20, Saginaw United 12 Coming off a tough one-point loss to Gaylord, the Sentinels (2-2) made a trip downstate for the second week in a row and came back with what could be an important victory over a Division 2 opponent.
West Michigan
HEADLINER Grand Rapids Northview 35, Holland Christian 28 Northview had to defeat Holland Christian (3-1) last season to finish a perfect run through the Ottawa-Kent Conference Black, and this year the Wildcats (4-0) hope they’ve started another one. Northview went ahead late on the first night of league play.
🏈 PLAY OF THE WEEK NOMINEE – GRAND RAPIDS NORTHVIEW 🏈 Grand Rapids Northview pulls off the perfect hook-and-ladder late in the 4th, and Jalen Grant takes it in for the go-ahead TD as the Wildcats edge Holland Christian 35–28! Powered by @LawrenceTechU pic.twitter.com/agCw2nFM84
— STATE CHAMPS! Michigan (@statechampsmich) September 22, 2025
Watch list Rockford 21, East Kentwood 14 The emerging Falcons (3-1) have given the O-K Red yet another power program, but the Rams (3-1) remain just a step ahead after holding on in this matchup.
On the move Grand Rapids Kenowa Hills 49, Cedar Springs 35 Kenowa Hills is 4-0 for the first time since 1992, according to Michigan-Football.com, after avenging last season’s seven-point loss to Cedar Springs. Grand Rapids Catholic Central 10, East Grand Rapids 7 The Cougars (4-0) opened O-K Black play by avenging last season’s three-point loss to EGR (2-2). Muskegon 46, Byron Center 17 Last season’s Week 8 loss helped end Muskegon’s playoff hopes, but the Big Reds (2-2) avenged in a big way as Byron Center (1-3) continued to navigate a loaded early schedule.
8-Player
HEADLINER Portland St. Patrick 48, Fulton 6 These two shared the Mid-State Activities Conference Red title with Morrice last season in part because of a Fulton win over the Shamrocks. But St. Patrick (4-0) has defeated both this season and already clinched the league championship. Click for more from WLNS.
Watch list Deckerville 33, Brown City 20 Reigning Division 1 champion Deckerville (4-0) has won 17 straight games and pulled away in this one after defeating Brown City (3-1) by just two points a year ago.
On the move Felch North Dickinson 62, Ontonagon 42 The Nordics (4-0) have scored 38, then 52, then 58 and now 62 points over the last four weeks as their offense is on pace to far surpass last year’s 425 over nine games. Martin 52, Gobles 6 While North Dickinson is scoring more and more points every game, Martin is giving up fewer and fewer and held the Tigers (3-1) to their fewest since the teams met to decide a Regional title in 2023. Bay City All Saints 49, Peck 12 All Saints (3-1) is a one-point Week 1 loss to Deckerville from a perfect start after handing Peck (3-1) its lone defeat.
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PHOTOS (Top) A Lansing Everett receiver pulls in a pass during the Vikings' Week 4 32-0 win over Lansing Waverly. (Middle) Lansing Catholic defenders close in on a Charlotte ball carrier during the Orioles’ 35-17 win. (Below) Ishpeming's Josh Wojie is able to break a couple of tackles and get past Munising’s MJ Bell for a touchdown during the Hematites' 52-14 victory. (Everett/Waverly photo by Larry Arreguin/Team Arreguin Photos. Lansing Catholic/Charlotte photo by Tom Pierson/TCP Photography. Ishpeming/Munising photo by Cara Kamps.)