Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2025 Week 2 Review
By
Geoff Kimmerly
MHSAA.com senior editor
September 8, 2025
Most of the time, it's pretty easy to pick out the top matchups across the state heading into a football weekend, and the potentially most impactful results coming out of one.
But perhaps the most fun part of building our "1st & Goal" reviews every Monday is highlighting our "Watch list" teams – ones that stuck out in a notable way that could indicate big things to come.
We introduce another set below, along with our headliners and more who made noise during this 2025 Week 2.
Bay & Thumb
HEADLINER Davison 23, Warren De La Salle Collegiate 21 The Cardinals held off a late De La Salle rally to improve to 2-0. The victory avenged a 21-3 loss last year to the Pilots (1-1) and gave Davison a 2-1 series lead since the pair of championship contenders began playing openers against each other in 2023. Click for more from the Detroit Free Press.
Watch list Bay City Western 38, Petoskey 32 The Warriors (2-0) should carry some momentum into Saginaw Valley League play this week after avenging last year’s 34-point loss to Petoskey (1-1), which had won 10 consecutive regular-season games.
On the move Harbor Beach 43, Ottawa Lake Whiteford 14 The Pirates (2-0) have played two 2024 playoff teams to start this season and outscored them by a combed 85-22. Midland Dow 49, Saginaw Heritage 34 The Chargers also are 2-0 opening against a pair of playoff teams from a year ago – and have avenged 2024 losses against both, having lost to the Hawks (0-2) by a point last season. Armada 34, Croswell-Lexington 12 It may be super early, but this might end up a league title decider with these two and reigning champion Almont the top three in the Blue Water Area Conference last fall.
Greater Detroit
HEADLINER Detroit Catholic Central 27, Toledo Central Catholic 14 The Shamrocks (2-0) outscored TCC 21-0 during the second half in this matchup of reigning champion and runner-up, respectively, from the Catholic High School League Central. Cameron Swearingen starred. Click for more from MLIVE-Detroit.
Watch list Oxford 24, Birmingham Groves 21 The Wildcats will ride an impressive win into their the Oakland Activities Association Red opener against Clarkston, having ended Groves’ 10-game regular-season winning streak to move to 2-0.
On the move Harper Woods 27, Clarkston 21 The Pioneers (2-0) have made a massive jump over the last three seasons, but this may turn out to rank among their most impressive wins during that time as Clarkston (1-1) was coming off a big one over Belleville. Detroit Cass Tech 31, Grandville 28 (OT) Cass Tech (2-0) scored the game’s final 10 points, including a winning field goal in overtime, in a matchup of top Division 1 teams statewide. Madison Heights Lamphere 3, Port Huron Northern 2 This had potential anyway to be a high-profile game as both were division champions in the Macomb Area Conference last season, but the statistical oddity just adds to the intrigue. The Rams (2-0) have won their games this fall by a combined four points.
Mid-Michigan
HEADLINER DeWitt 44, Mason 37 The recent rivalry between these two Lansing-area powers saw a couple of major swings as DeWitt scored 24 unanswered points during the first half and Mason trailed by as many as 18 before coming on late. Click for more from the Lansing State Journal.
Watch list Williamston 36, Hastings 29 The Hornets scored and added the two-point conversion with seven seconds to play to avenge a 2024 loss for the second week in a row and move to 2-0 after finishing last season 3-7. Hastings fell to 1-1 with its first two games both decided during the closing seconds.
On the move Haslett 15, Fenton 14 The Vikings (1-1) scored the go-ahead two-point conversion with 57 seconds to play, then held on through a Fenton field-goal attempt as time expired. Durand 40, New Lothrop 33 The Railroaders (2-0) made it two wins in a row and three in four seasons over New Lothrop (1-1) with all three victories decided by seven points or fewer. Ithaca 36, Lawton 7 The Yellowjackets (2-0) surged in a matchup of teams that finished a combined 18-4 a year ago.
Northern Lower Peninsula
HEADLINER Traverse City St. Francis 42, Ogemaw Heights 32 St. Francis (2-0) took a big early lead and maintained distance to win this matchup of 2024 league champions. The Falcons (1-1) pulled within two and three points during the final quarter before the Gladiators pulled away.
Watch list Gaylord 21, Kingsley 14 The Blue Devils (2-0) won by this score for the second straight week, in doing so avenging a 16-0 defeat from a year ago and moving closer to equaling last season’s 3-6 finish.
On the move Maple City Glen Lake 42, Frankfort 6 The Lakers bounced back big from a season-opening loss to St. Francis, with this likely to be a key game as they look to repeat as Northern Michigan Football League Legacy champions. Kalkaska 20, Oscoda 14 (OT) The Blazers are 2-0 for the first time since 2017 as they ready for NMFL Legends play starting this week. Tawas 44, Erie Mason 14 Tawas (1-1) has won one game both of the last two seasons, but could be ready to make noise with those 44 points their most in one contest since 2022.
Southeast & Border
HEADLINER Jackson Lumen Christi 54, Pontiac Notre Dame 34 Perhaps not surprisingly, the meeting of the reigning Division 6 and 5 champions, respectively – which both averaged more than 42 points per game last season – turned into a high-scoring matchup although Lumen did build a 20-point lead early and maintained it most of the game. In doing so, the Titans (1-1) avenged last season’s 28-24 loss to the Fighting Irish (1-1).
TOUCHDOWN NOTRE DAME PREP🍀 🏈
Brody Sink runs a BEAUTY of a route to get the Irish back within 2 scores!
Lumen Christi: 35
NDP: 20
Delivered by @hungryhowies
Catch the game live on the State Champs YouTube page and Local 4 plus! pic.twitter.com/ejPtk1IOKN— STATE CHAMPS! Michigan (@statechampsmich) September 6, 2025
Watch list Ypsilanti Lincoln 27, Ypsilanti Community 26 The Railsplitters are 2-0 for the first time since 2019 and ran its winning streak against the Grizzlies (1-1) to six.
On the move Hudson 8, Ida 3 After giving up only 10 points per game last season, Hudson (2-0) hasn’t lost stride allowing a total of 11 over its first two victories this fall against opponents that went a combined 21-3 last year. Monroe St. Mary Catholic Central 36, Flat Rock 20 SMCC (2-0) is off to a nice start toward repeating as Huron League champ as Flat Rock (1-1) was among contenders as well last season. Hanover-Horton 28, Napoleon 8 Cascades Conference West reigning champion Hanover-Horton (1-1) bounced back from a Week 1 loss by shutting down a Cascades East regular contender in Napoleon (1-1).
Southwest Corridor
HEADLINER Edwardsburg 40, St. Joseph 37 The Eddies are 2-0 for the first time since 2021 thanks to a second close win, this one following a seven-point victory over McBain in Week 1 and avenging last year’s 36-29 loss to the Bears. St. Joseph’s two defeats are by a combined 11 points to teams that finished 19-6 in 2024. Click for more from the St. Joseph Herald-Palladium.
Watch list Portage Central 41, Grand Rapids Forest Hills Central 0 Few teams in the state are off to as impressive a start as Portage Central, which has defeated FHC and East Lansing by a combined 86-0 after losing to both last season before finishing 8-4.
On the move Berrien Springs 32, Otsego 14 The Shamrocks have reached the playoffs 11 straight seasons, the last two after 0-2 starts, but they are now 2-0 this fall. Plainwell 34, Galesburg-Augusta 20 The Trojans have won one game both of the last two seasons but are up to 2-0 as well this fall. Decatur 26, Bronson 20 (2OT) Bronson (1-1), from the Big 8 Conference, is playing in the Southwest 10 Conference this season and provided an exciting league opener against last season’s SW10 runner-up Raiders (1-1).
Upper Peninsula
HEADLINER Bark River-Harris 30, Iron Mountain 22 (OT) Watch out for the Broncos (2-0). Bark River-Harris has been a playoff team most of the last decade but took a major step with its first win over Iron Mountain (1-1) in 11 recent tries. This one was at Iron Mountain, and they will face off again Oct. 10 in Harris. Click for more from the Iron Mountain Daily News.
Watch list L’Anse 20, West Iron County 14 The Purple Hornets avenged 29 and six-point losses to West Iron from a year ago to move to 2-0 this fall – after winning one game total over the last two seasons.
On the move Calumet 55, Ishpeming Westwood 6 The Copper Kings have outscored their first two opponents by a combined 96-6 as they prepare for this weekend’s major matchup with Negaunee. Escanaba 36, Cadillac 7 Escanaba is 2-0 for the first time since 2019 as it readies to take on reigning Big North Conference champion Petoskey this week. Kingsford 29, Houghton 6 The Flivvers (1-1) got back on the right track after a Week 1 defeat.
West Michigan
HEADLINER Rockford 30, Muskegon 26 The Rams (1-1) trailed 20-17 heading into the fourth quarter but followed Luke Ahern to a big finish as Rockford made it three wins in three years against the Big Reds (0-2). Click for more from the Grand Rapids Press.
Watch list East Kentwood 43, Byron Center 14 The Falcons (2-0) began showing signs last season of making a jump, and they may be nearing full flight with this win avenging last year’s 43-20 loss to the eventual Division 2 runner-up Bulldogs (0-2).
On the move East Grand Rapids 21, Grand Rapids South Christian 0 This was quite a rebound after EGR’s Week 1 loss to Lowell, as the Pioneers (1-1) avenged a 42-28 defeat from the Sailors from a year ago. Hudsonville Unity Christian 40, Schoolcraft 19 Unity’s offense continued to surge, as the Crusaders moved to 2-0 with this victory over a Schoolcraft team (1-1) that reached the Division 7 Semifinals last season. Muskegon Oakridge 15, Montague 7 Oakridge (2-0) is back on top in this longtime rivalry and also atop the West Michigan Conference Lakes standings after avenging last season’s 14-7 loss to the Wildcats (0-2).
8-Player
HEADLINER Mendon 28, Britton Deerfield 24 It’s not difficult to imagine these two meeting again as both reached Semifinals last season – Mendon in Division 1 and B-D in Division 2 – with both playing in Division 2 this fall. They kicked off Week 2 with a Thursday night gem. Click for more from the Adrian Daily Telegram.
Watch list Felch North Dickinson 52, Rudyard 7 After struggling mightily between 2017-22 and not having a varsity at all in 2023, North Dickinson came back last season to finish 6-3 – and with two victories this fall is riding a seven-game winning streak.
On the move Crystal Falls Forest Park 28, Ishpeming 22 This celebration of 1975 Finals champions was won by last year’s Division 2 title winner as the Trojans (1-1) bounced back from a Week 1 defeat. Portland St. Patrick 14, Morrice 7 These rivals kept the score low in another showdown, making it three of the last four meetings decided by seven points or fewer – and three straight wins during the regular season for the Shamrocks (2-0). Onekama 38, Marion 16 The Portagers’ only defeat last fall before the Division 2 Semifinals came to Marion in Week 2, and they avenged that 44-8 loss in a big way to improve to 2-0 this season.
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PHOTOS (Top) Marquette's Brody Clements hauls in a pass during his team's 41-13 win over Alpena. (2) A pair of Davison defenders wrap up a De La Salle ball carrier. (3) DeWitt's Channing Ridley breaks toward the sideline during his team's win over Mason. (4) Marquette's quarterback Ford Richardson is able to just get in the end zone to score a touchdown against Alpena. (Top photo by Randy Ritari. Davison/De La Salle photo photo by Terry Lyons. DeWitt/Mason photo by Tom Pearson/TCP Photography. Marquette/Alpena Richardson photo by Cara Kamps.)