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At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter.

Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign

By Doug Donnelly
Special for MHSAA.com

July 29, 2025

When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.

These are logos for the Made In Michigan series and the Michigan Army National GuardThen he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.

After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.

“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”

Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.

“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”

As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.

Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.

“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”

As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.

“Almost everything we were doing was going viral,” Marckel said.

When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.

“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”

Helpfully, Hunter was a wonderful participant.

“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”

Marckel stands for a photo with Hunter during the Heisman Trophy ceremony.Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.

“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”

Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.

“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”

After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.

At first, he missed Colorado.

“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.

He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.

The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.

That’s when Marckel’s world took another big turn.

“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”

Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.

Marckel documents it all, through his camera – a skill he’s honed along the way.

“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”

Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.

“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”

Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.

He works with the football team exclusively, sometimes long hours during the season.

“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”

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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)

Clarkston players celebrate in the Wayne State end zone during their win over Belleville.

1st & Goal: 2025 Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

September 2, 2025

The 51st season of MHSAA playoff-era football kicked off over the weekend with multiple matchups of teams that finished last season at Ford Field and nearly 600 teams total bringing championship dreams into this fall.

MI Student AidEvery one of them remains in the hunt after the first week. But below we have 45 first impressions as we begin our search for the next contenders.

Bay & Thumb

HEADLINER Goodrich 17, Frankenmuth 14 The reigning Division 4 champion Martians ran their record to 2-3 against the Eagles during this recent opening-day series, going ahead for good on Jacob Daggett’s 30-yard field goal. Goodrich’s only defeat last season was 22-0 to Frankenmuth, which went on to finish Division 5 runner-up. Click for more from the Flint Journal.

Watch list Grand Blanc 35, Muskegon Mona Shores 20 The Bobcats didn’t let a two-point loss to Mona Shores last year slow them down on the way to league and District titles, so this win could provide significant momentum as they look to build on that success.

On the move Armada 21, Marine City 14 The Tigers ran their season-opener win streak over Marine City to four with a third win by seven points or fewer during that stretch. Saginaw Swan Valley 55, Croswell-Lexington 35 After starting 2024 with three straight losses – including a third in a row to Croswell-Lexington – the Vikings broke through this weekend with their second highest-scoring game over the last four seasons. Midland Dow 38, Fenton 6 The Chargers broke a streak of three straight season-opening losses to the Tigers in another matchup of annual playoff teams.

Greater Detroit

HEADLINER Clarkston 38, Belleville 7 These two met for a second-straight year in an opener at Wayne State, this time as part of the Amazon Prep Kickoff Classic, and this time with Clarkston coming up big after the Tigers won 35-28 in 2024. The loss was only the third regular-season defeat for Belleville over the last nine years. Click for more from the Oakland Press.

Watch list Detroit Cass Tech 28, Toledo Central Catholic (Ohio) 27 The reigning Division 1 champion Technicians held off a 2024 Ohio state runner-up that also should be among favorites again in the Catholic High School League Central this fall.

On the move Warren Michigan Collegiate 32, Clarkston Everest Collegiate 6 Michigan Collegiate avenged its only regular-season loss of the last two years. Northville 14, Lake Orion 13 The Mustangs also rebounded from a 2024 defeat, having opened last year with a 21-13 loss to the Dragons. Walled Lake Western 51, Milford 26 This matchup determined the Lakes Valley Conference championship last season and could end up key again this fall as Western attempts to win a fourth-straight title.

Mid-Michigan

HEADLINER DeWitt 21, Haslett 3 This was a much different game than when the teams combined to score 111 points a year ago. This time, the Panthers held Haslett to its first single-digit output since midway through the 2023 season, while Haslett’s defense also proved tougher than most against the often high-scoring Panthers. Click for more from the Lansing State Journal.

Watch list Williamston 46, Lansing Catholic 14 After reaching the playoffs last year at 3-6, the Hornets got off to a stronger start by avenging last season’s loss to Lansing Catholic, which went on to finish as Division 6 runner-up in 2024.

On the move Pewamo-Westphalia 35, North Muskegon 6 P-W got a solid jump on the season with a second-straight win over North Muskegon, which made the Semifinals for the second-straight season last fall. Mount Pleasant 35, Saginaw Heritage 13 The Oilers broke a two-game losing streak against the Hawks as they look to build on a seven-year playoff streak. Howell 23, Traverse City West 13 The Highlanders made the long drive north but ran their regular-season winning streak to 10 after finishing last year’s without a loss.

A pair of North Muskegon defenders wrap up a Pewamo-Westphalia ball carrier.

Northern Lower Peninsula

HEADLINER Kingsley 24, Reed City 6 The Stags got off to an impressive start, avenging last season’s 24-22 loss to Reed City, which went on to win a District title in 2024. The pair have met in the playoffs three of the last five seasons and will both play in Division 6 again if they qualify in two months. Click for more from the Cadillac News.

Watch list Traverse City St. Francis 30, Maple City Glen Lake 6 These are two more potential playoff teams after both won league titles a year ago, with this their first meeting since 2021.

On the move Cheboygan 19, Sault Ste. Marie 7 After at one point losing nine straight to Sault Ste. Marie, Cheboygan has now won two in a row and is 1-0 for the first time since 2022. Harbor Springs 18, Morley Stanwood 16 Harbor Springs won for the first time since Week 9 of the 2021 season, breaking a 26-game losing streak. Petoskey 21, Greenville 13 Petoskey also ran its regular-season winning streak to 10 to build on last year’s perfect pre-playoff run.

Southeast & Border

HEADLINER Saline 37, Rockford 28 These Division 1 titans hadn’t met since the 2020 playoffs, and Saline took a massive opening step with an impressive comeback to kick off this season. After Rockford took a 28-21 third-quarter lead on a blocked punt return, Saline rallied to re-tie the score, move ahead with a safety on a Rams miscue and then score one more time to pull away. Click for more from the Ann Arbor News.

Watch list Adrian Madison 56, Grass Lake 0 A 4-1 start turned into a 4-5 finish for Madison last fall, but excitement should be renewed after this win over a Grass Lake team coming off two straight six-win seasons.

On the move Dexter 50, Brighton 27 Add the Dreadnaughts to the short list of teams that finished 9-0 during the 2024 regular season and are off to the right start again. Hudson 44, Fowler 8 The Tigers made a loud statement by avenging last season’s opening 20-6 loss to Fowler, which like Hudson is annually one of the top small-school teams in the state. Monroe St. Mary Catholic Central 42, Clinton 6 The reigning Division 7 runner-up Falcons actually have won 13 straight regular-season games going back to 2023 – and three matchups with Clinton since falling to the Redwolves in the District Final that fall.

Southwest Corridor

HEADLINER Niles 28, St. Joseph 18 Niles picked up just about where it left off last season when the Vikings finished Division 4 runners-up. Their only loss before Ford Field was 30-7 to St. Joseph, but this time Niles pulled away to avenge and add a second win over the Bears over the last three seasons. Click for more from the Niles Daily Star.

Watch list Berrien Springs 20, Kalamazoo Hackett Catholic Prep 13 These two combined to win 16 games last season, and Berrien Springs had lost its last two openers to Hackett by a combined five points – and also last season’s Division 5 District Final to the Fighting Irish by 17.

On the move Edwardsburg 28, McBain 21 The Eddies opened with a close win over the reigning Highland Conference champion Ramblers. Portage Central 45, East Lansing 0 These two now have split their last four meetings, but East Lansing had won last year’s 31-7. Union City 16, Parchment 14 The reigning Big 8 Conference champion Chargers won this matchup of 2024 playoff teams.

Negaunee's Marshall Peters carries the ball before getting tackled by Marquette's Ben Rayhorn (7), Bodi Bennett (15), and Alex Brennen (9).

Upper Peninsula

HEADLINER Negaunee 30, Marquette 22 Meeting 142 between these neighbors went to the Miners, who improved to 71-60-11 in the series by winning their first matchup against each other since 2017. Click for more from the Marquette Mining Journal.

Watch list Escanaba 21, Kingsford 18 Escanaba came into this fall off its first winning season since  2019, and the good times are still rolling after this first win over the Flivvers since 2019 as well. Kingsford had won last year’s matchup 21-0.

On the move L’Anse 26, Hancock 6 The Purple Hornets won just once over the last two seasons, but started 1-0 with their first win over Hancock since 2022. Bark River-Harris 52, Ishpeming Westwood 8 The Broncos bounced back big from last year’s 24-point loss to Westwood. Iron Mountain 41, Houghton 22 The Mountaineers will roll into this week’s matchup with Bark River-Harris carrying a 27-game regular-season winning streak.

West Michigan

HEADLINER Hudsonville 27, Byron Center 21 In another matchup of teams that finished at Ford Field last November, reigning Division 1 runner-up Hudsonville held off Division 2 runner-up Byron Center, handing the Bulldogs just their third regular-season loss in three years. Click for more from the Grand Rapids Press.

Watch list Grand Rapids Northview 32, Grand Rapids West Catholic 21 Northview is showing no signs of slowing down coming off arguably its best season in at least recent program history. The Wildcats followed up last year’s perfect regular season by starting a new one downing an annual championship contender.

On the move Grandville 44, Muskegon 40 The Big Reds might be coming off their first sub-.500 season since 1999, but Muskegon is still Muskegon – which means a memorable start for Grandville, with Cass Tech up next. Hudsonville Unity Christian 55, Whitehall 14 The Crusaders’ only loss last season came in their District Final, and an offense that averaged 43 points per game during that run looks ready to roll again. Lowell 40, East Grand Rapids 7 After three straight losses to EGR, including last season by 19 points, the Red Arrows served some early notice.

On Ontonagon's first possession of the game, Jack Nelson (30) catches a pass from Brody Bobula (not shown), while being defended by Ishpeming's Grady Gauthier (3), and runs it in for a touchdown.

8-Player

HEADLINER Newberry 22, Crystal Falls Forest Park 20 Newberry ended last season with two straight wins to come in at 2-7 overall and ran its winning streak to three over the weekend by edging last season’s Division 2 champion. The victory also avenged a 37-6 loss to the Trojans from a year ago and gave Forest Park its first season-opening defeat since 2019. Click for more from the NFHS Network.

Watch list Central Lake 44, Marion 38 The Trojans – also 2-7 in 2024 – provided a strong indication that this could be a turnaround season by avenging last year’s 64-6 loss to Marion, which at a combined 40-6 has been one of the state’s top 8-player programs the last four years.

On the move Britton Deerfield 60, Pittsford 22 The Patriots made it three wins in three tries over the last two years against Pittsford in claiming this rematch of last season’s Division 2 Regional championship matchup. Gobles 54, Climax-Scotts 32 The Tigers are posted a perfect regular season a year ago and started this one with a notable win over a Climax-Scotts team that is coming off an 8-2 overall finish. Ontonagon 21, Ishpeming 14 Ontonagon claimed its fifth-straight opening-night win, this time downing an Ishpeming team that reached the Division 1 Regional Finals last year in its first playing 8-player.

MHSAA.com's weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a division within the Department of Lifelong Education, Advancement, and Potential (MiLEAP). MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Click to connect with MI Student Aid and find more information on Facebook and Twitter @mistudentaid.

PHOTOS (Top) Clarkston players celebrate in the Wayne State end zone during their win over Belleville. (2) A pair of North Muskegon defenders wrap up a Pewamo-Westphalia ball carrier. (3) Negaunee's Marshall Peters carries the ball before getting tackled by Marquette's Ben Rayhorn (7), Bodi Bennett (15), and Alex Brennen (9). (4) On Ontonagon's first possession, Jack Nelson (30) catches a pass from Brody Bobula while being defended by Ishpeming's Grady Gauthier (3), and runs it in for a touchdown. (Top photo courtesy of State Champs! Sports Network. P-W/North Muskegon photo by Jim Pivarnik. Negaunee/Marquette and Ontonagon/Ishpeming photos by Cara Kamps.)