Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
Football Future Awaits, but Mayne Focused First on Finishing Track Finals Sweep
By
Pam Shebest
Special for MHSAA.com
April 22, 2025
LAWTON — One inch. One lousy inch.
That was the difference between a championship and second place for Mason Mayne in the shot put at last year’s MHSAA Lower Peninsula Division 3 Track & Field Finals.
One year later, it is still fresh in the mind of the personable Lawton senior as he begins his quest for more hardware.
“That one hurt,” said Mayne, whose best attempt finished second to a 60-foot, 2-inch toss by Pewamo-Westphalia’s Gavin Nurenberg.
“That really burned. You start to wonder, did they measure it wrong? What if I just literally put a little more into it? It drove me to work harder toward it.”
That harder work paid off during the second event that day as Mayne defeated the then-senior Nurenberg 166-6 to 165-11 in the discus to claim Lawton’s first-ever track & field state championship in that event.
Besides taking home that Finals title last year, Mayne holds school records with an indoor-season shot of 62-6 and outdoor of 60-9, as well as a discus toss of 178 feet.
An all-state football player and outstanding student as well, Mayne had opportunities to continue his athletic careers in both sports before signing with Northwestern University. But he also made the decision to compete for his high school one more time this spring instead of graduating early to begin his college career – much to the delight of Lawton track & field coach Mike Meyer.
“He’s been nothing but a joy ever since his freshman year,” Meyer said. “He’s a good, hard worker, obviously a great athlete. All his talent is definitely a nice problem to have.
“He’s been a two-year captain for us, so a good leader, (he) does everything and more than what we ask. That’s why he has the success that he has.”
All-around talent
Mayne said coaching is one big crossover from football to track & field.
“Listening to someone tell you what to do and then do it, I think that’s a super big part of throwing,” he said. “If someone tells you how to do something better in your throw to make it technically better, and you can’t do it, then you can’t get better.
“Playing football for so long, I’ve had so many coaches tell me to do this just a little bit different. And being able to flip that and make that change and adjustment, that’s what makes me able to get better at throwing.”
Mayne said hurling the disc takes more finesse than the shot.
“Technical-wise, the shot put (12 pounds) is easier because I can base it more on how much muscle I can put into it,” he said. “Discus is lighter, (3.5 pounds) but you also have to use your technique a lot more.
“Also, you have to push your body to a point of really stretching it back, allowing it to create a lot of torque into the disc to be able to throw it far enough for it to be worth anything.”
As for those windy days competing in field events, “A lot of people think that the wind behind you helps you,” Mayne said. “That’s actually not true.
“It actually bats the disc down. In the discus, as a right-handed thrower, you want the wind to come across a little bit from your left to throw into. Think of it as an airplane wing, holding up the airplane, the air coming into it. With the shot, it doesn’t matter. It’s just throwing it.”
Lawton’s athletes who specialize in field events also compete in some running competition. Mayne has run the 200 this season and took a turn running the 100 last spring as well.
“We usually have our throwers run the 200,” Meyer said. “We like athletes instead of just specializing in just one or two things for the (Southwest Athletic) Conference.
“We have all of our kids run two, three and sometimes four events. It can be a long day at a track meet if your events are done and you have nothing to do.”
Mayne is not only an accomplished athlete, but carries a 4.19 grade-point average.
“With the way my mom (Pat) raised me and my brother (Carter) both, she’s a teacher at Paw Paw in the elementary,” he said. “She raised us with the idea that academics are very important. That’s where I’m academically driven.
“She might get mad at me for saying this, but if I miss an assignment, I’m getting a picture on my phone with a circle around it of the assignment missing in my grade book. It’s very important to me.”
That emphasis motivates Mayne’s advice for freshmen who play sports.
“Stay on top of (academics),” he said. “For so many years my mom kept me on top of things. Now I’m able to stay on top of things better myself.
“Your freshman year is the make-or-break it. Having an older brother helped a lot because without him, he wouldn’t have told me that and I wouldn’t have stayed ahead of it.”
Tough decisions
Mayne’s outstanding performances in throwing events last year attracted several college scholarship offers for track in addition to several he’d received previously for football. Choosing a college was not an easy decision for the defensive lineman, who is a two-time Kalamazoo Gazette Dream Team selection in that sport.
“It’s funny because I was really, really considering track for a while,” said the 6-foot-3, 275-pound Mayne. “After my sophomore year when I had a very successful track season, I started to lean toward track.”
But a trip to the Big House to watch University of Michigan play tilted the scale to football.
“I was watching and I realized I just couldn’t give it up,” he said. “I love both sports, but something about football, the team atmosphere, just sitting in the stadium gets me antsy, that atmosphere and that vibe. That’s really what flipped me into the football aspect. That electricity from the fans and the guys around you. I haven’t experienced any other sport like it.
“It was a very tough decision. I was sad that I couldn’t go multiple ways. Many fantastic coaches recruited me. It’s unfortunate that you have to tell coaches you can’t go to their program because you’re choosing a different program.”
Mayne said he had specific criteria in mind when choosing a college. “Academics is a priority here,” he said. “I also want to play football at a very high level, and then the last is a family aspect.
“Northwestern just checked all the boxes.”
Before the season, Meyer thought he might lose Mayne to early graduation since “he’s a very, very good student. We chatted and he said, ‘Coach, I definitely want to be throwing. I love throwing,’ and he’s a man of his word.
“Once he told me that, I was more excited for the season.”
At one point, Mayne did indeed consider leaving high school to enroll early at Northwestern, which would have meant missing his final spring throwing season.
However, “my mom wasn’t ready for me to leave, which I’m fine with,” he said. “I understand that. I’m her youngest child, I get it.
“Also, you get to start throwing indoors and it’s like, ‘I don’t want to give this up, either.’”
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Lawton’s Mason Mayne begins to unwind while throwing the shot during a meet. (Middle) Lawton track & field coach Mike Meyer. (Below) Mayne stands tall on the football field. (Action photos courtesy of Mason Mayne; headshot by Pam Shebest.)