Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)
1st & Goal: 2024 Finals in Review
By
Geoff Kimmerly
MHSAA.com senior editor
December 4, 2024
The story of the 50th MHSAA Football Playoffs may have been driven as much by the run-up to the Finals of these last two weekends as by those 10 championship games themselves.
But those games at Ford Field and the Superior Dome left us with their shares of unforgettable moments as we celebrated another special moment of this overall 100th MHSAA anniversary.
Goodrich, Pontiac Notre Dame Prep and Millington celebrated championships for the first time. Jackson Lumen Christi moved into first all-time with its 14th Finals title. The average margin of victory may not have been close this time around – winners did so by nearly 24 points, and we had just one single-digit game out of 10 – but consider as well the excitement generated on the way to these concluding weekends. Of the 20 teams ranked Nos. 1 or 2 by the Michigan High School Football Coaches Association at the end of the regular season, only five reached championship games – and only three won them.
We had senior standouts rewrite the scoring side of our 11-player Finals record book, star quarterbacks face off in an 8-player classic, and an uncountable number of unforgettable moments as nearly 45,000 fans traveled to witness the beginnings of our latest trophy celebrations.
MHSAA.com once again covered all 10 championship games, with quick recaps and links to those stories below followed by notations of performances entered into the MHSAA Finals record books and a report on some of the main storylines to emerge as those championships were being decided.
Finals in Review
11-Player Division 1: Detroit Cass Tech 42, Hudsonville 20 – Read
The Technicians won their fourth championship and first since 2016 by shutting down Hudsonville’s powerful rushing attack and dominating the air with freshman quarterback Donald Tabron II completing 15 of 20 passes for 176 yards and three touchdowns to arguably the top receiving group in the state. Cass Tech built a 35-0 lead by a minute into the second half.
11-Player Division 2: Orchard Lake St. Mary’s 35, Byron Center 19 – Read
Orchard Lake St. Mary’s also won its first championship since 2016 with a mostly second-half burst after trailing 13-7 until the final minutes of the second quarter. Darrin Jones and Bryson Williams both ran for more than 100 yards and a pair of touchdowns as the Eaglets also shut down a Byron Center offense that averaged nearly 40 points per game entering championship weekend.
11-Player Division 3: Zeeland West 42, Detroit Martin Luther King 22 – Read
Paced by a record-setting performance by running back Keaton Hendricks, Zeeland West and its T-formation attack defeated a fourth top-seven ranked team during this playoffs. The Dux presented a look King hadn’t seen in years and turned it into not only a 352-295 total yardage advantage but also a 30:10-17:50 edge in time of possession as it piled up points against a King defense that had given up just 13.6 per game on the way to the Final.
11-Player Division 4: Goodrich 35, Niles 6 – Read
Goodrich won this matchup of finalists seeking their first championship, dominating the line of scrimmage to the tune of a 424-96 advantage in total yardage. Chase Burnett did the most damage of a talented Martians group of playmakers, running for 157 yards and a pair of scores while their defense locked down a Niles attack that averaged 41 points per game entering this matchup.
11-Player Division 5: Pontiac Notre Dame Prep 42, Frankenmuth 7 – Read
This also featured a pair of first-title hopefuls, and Notre Dame Prep took one home coached by Pat Fox, who grew up in and has since moved back to Frankenmuth. Quarterback Sam Stowe starred for the Fighting Irish, throwing four touchdown passes as NDP took a 35-0 lead into the fourth quarter and frustrated a Frankenmuth attack that had outscored its opponents by 31 points per game.
11-Player Division 6: Jackson Lumen Christi 56, Lansing Catholic 18 – Read
Lumen Christi’s record-setting win came on a record-setting performance by running back Kadale Williams, who ended up with a combined 590 yards and eight rushing touchdowns over his last two Finals appearances after also carrying the ball once in the Titans’ 2022 championship game. Lumen’s title was its third-straight with the first two of this string coming in Division 7
11-Player Division 7: Millington 24, Monroe St. Mary Catholic Central 0 – Read
Millington finished its first championship run as also the only undefeated 11-player champion this season. The Cardinals were physically dominant as they posted their fifth shutout and lowered their points allowed per game average to 7.7. In this win, they allowed just 3.2 yards per carry and forced three turnovers, limiting an SMCC offense averaging 36 points per game entering the weekend.
11-Player Division 8: Beal City 43, Riverview Gabriel Richard 14 – Read
Physical play and a strong running game were the story of this championship decider as well as Beal City won its third title and first since 2009 behind 315 rushing yards. The Aggies strung together unanswered runs of 21 and 17 points and held Gabriel Richard scoreless for the final 22 minutes of the first half and final 12 of the second.
8-Player Division 1: Deckerville 30, Pickford 28 – Read
Pickford led until the opening seconds of the fourth quarter as Deckerville came back from a double-digit third-quarter deficit to win its first championship since 2012. Both teams entered the matchup undefeated, and both relied on star quarterbacks who wrote their names into the Finals record book.
8-Player Division 2: Crystal Falls Forest Park 42, Morrice 20 – Read
The Trojans played in their 15th championship game and won for the fifth time after taking a 28-0 lead into the break and running for 184 of their total 291 yards during the first two quarters. Coach Brian Fabbri, who had played for Forest Park in 11-Player Finals in 2004 and 2005, became the fourth title-winning coach in program history.
Records Report
Zeeland West senior Keaton Hendricks scored a Finals record six touchdowns – to also give him a Finals-record 36 points. He rushed for three and caught three scores, and the three receiving touchdowns tied for second-most on that list.
Before Hendricks’ accomplishments a day later, Jackson Lumen Christi senior Kadale Williams briefly sat atop four record book lists. He remains the record holder with 314 rushing yards and five rushing touchdowns and sits tied for second with five total touchdowns and 30 points scored in a championship game. His 314 rushing yards also put him on the total yardage list.
Junior quarterback Sam Stowe directed Notre Dame’s offense during the championship drive, reaching the record book with 293 yards passing and four touchdowns through the air including one score on one of the longest completions in Finals history – 87 yards to Billy Collins. Stowe also ran for eight yards, making the total yardage list with 301.
Lansing Catholic senior quarterback Alex Fernandez earned multiple record listings with 284 passing yards, 21 passing completions and 366 total yards; he also ran for 82. Senior receiver Xavier Luea tied for the fifth-most receptions in a championship game, pulling in 10 for the Cougars.
Four kickers reached the record book list for most extra points in one game. Jackson Lumen Christi senior Andy Salazar tied two others for the record with eight extra points, making all eight kicks he took in the Division 6 Final. Notre Dame Prep junior Owen Fulsher made six extra points in six attempts, and Orchard Lake St. Mary’s freshman Beckett Kiefer, Beal City senior Kyle Martin and Goodrich senior Landon Williams all made the list with five extra points in five tries.
As noted above, Jackson Lumen Christi set a record for championships with 14, breaking its tie with Farmington Hills Harrison (which closed at the end of the 2018-19 school year). Lumen scored 42 points during the first half of its Division 6 win, tying for third-most in one half, and its 56 total points tied for second-most for a full title game. The Titans also tied a record with seven rushing touchdowns total and made the list – with Niles in Division 4 as well – for fewest pass attempts, with three.
Lansing Catholic made the team list for most pass completions with 21, and Notre Dame Prep made the team list for passing yards with 293.
As seems to make sense with some of our winning teams’ offensive successes, four made the list of those to not punt during a Final – Zeeland West, Beal City, Goodrich and Jackson Lumen Christi. West also combined with Detroit Martin Luther King, and Beal City with Riverview Gabriel Richard, to make the list for fewest punts by both opposing teams combined. Both pairs had just one in their games.
Although in defeat, Pickford senior quarterback Tommy Storey was one of the stars of the 8-Player Finals, making lists with four total touchdowns, 304 rushing yards (ranking second), four rushing touchdowns and 312 total yards. His opposing quarterback, Deckerville senior Hunter Garza, also made multiple lists with 323 total yards and 225 rushing.
Crystal Falls Forest Park sophomore Dietrich Rasner made the extra points list, tying for second with six in six attempts, and Morrice senior Joel Fisher had the second-longest punt return in 8-Player Finals history bringing one back 85 yards for a score.
Pickford and Deckerville both reached 300 yards rushing in the Division 1 game, Pickford with 322 and Deckerville just missing the record book yardage list but setting a record with 60 rushing attempts. Deckerville also made the first downs list with 21.
Crystal Falls Forest Park made a rushing list, with six touchdowns running the ball. The Trojans also set a record by not allowing Morrice to gain a yard passing – with the Orioles becoming the first 8-player team to not complete a pass in a Final, attempting just four.
Stories Behind the Scores
Lumen Legend: Of Jackson Lumen Christi’s now-14 Finals championships, 12 came under the leadership of coach Herb Brogan, who took over the program in 1980 after Jim Crowley led the Titans to titles in 1977 and 1979. They finished this season 13-1, putting Brogan’s career record at 421-96. He’s third in football coaching wins in Michigan high school history, trailing Al Fracassa (Royal Oak Shrine Catholic/Bloomfield Hills Brother Rice) by nine and John Herrington (Farmington Hills Harrison) by 22. Brogan’s all-time winning percentage of .814 has him fourth all-time on that list for coaches with at least 200 victories.
Welcome to the Finals: Of the 20 teams that played in championship games (11 and 8-player combined), only Lumen Christi was returning from 2023. Compare that to two years ago, when we had four repeat champions, or last year with six returning teams and two repeat champs. Over the last two weekends, five teams played in championship games for the first time, and as mentioned above, three celebrated their first titles.
Return of the Rush: Wide-open pass-heavy offenses have been a trend going on two decades. But the ground game may be making a comeback. Lumen Christi’s Williams set the individual rushing record in his team’s win over Lansing Catholic, and it’s fair to consider the offenses of at least 15 of the 20 finalists (11 and 8-player combined) as rush-based. Six teams reached 300 yards rushing in championship games, with Lumen leading the way with 435 on 47 carries.
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PHOTOS (Top) This collage shows action photos from all 10 MHSAA Finals played this season. (2) Goodrich's Chase Burnett, middle, celebrates his touchdown with two of his linemen. (3) Forest Park and Morrice players get tangled up jumping near the goal line to pull down a pass. (4) Lumen Christi's Kadale Williams (1) works to get to the edge against Lansing Catholic. (11-player photos by Hockey Weekly Action Photos; 8-player photos by Cara Kamps.)