Mendon Coach Takes Reins from Mentor
By
Wes Morgan
Special for MHSAA.com
September 6, 2016
It wasn’t the right time for an interview because John Schwartz didn’t want to be the center of attention. Besides, he had said all he wanted to say in February when he announced his retirement.
More than anything else, just a few minutes prior to the Mendon varsity football team opening the 2016 season against Bridgman, he wanted to address his attire.
Swiftly moving through the parking lot toward his car, Schwartz looked up, made eye contact with me, and his voice boomed through a shop broom of a mustache, “I put my shirt on backwards.”
Of course he did. His routine was off after more than four decades.
Schwartz exchanged pleasantries as he stood bare-chested about 30 parking spaces from the entrance to the field named after him. He checked to make sure the tag of his T-shirt was at the back of his neck this time.
We walked back to the stadium and talked about his kids and his grandchildren, whom he adores, and for whom, along with his wife, he retired from the game he treasures. When he turned in his letter of retirement to the Mendon school board in February at the age of 66, he said it was time to make more time for them.
He then climbed the bleachers to the press box, where he plans to watch the Hornets and provide advice when requested. Of all places, most of our interaction these days is on Facebook, where he’s quick to like a family photo.
I never took John Schwartz, a man who enjoys crafting things out of wood in his spare time, for a social media fan. But I learned over the years he’s full of surprises.
For a long time, Schwartz boasted the all-time best winning percentage in Michigan prep history. At the end of the 2014 season, his record at Mendon was 269-43 for a .862 percentage. That would have been a good time to retire. He knew, however, the Hornets were in for a rough 2015 season with low numbers in terms of bodies, and, as it turned out, victories. Mendon went 5-5, making his career record 274-48 and his winning percentage .851 — second all-time behind former Schoolcraft coach Larry Ledlow (.853).
He took one for the team.
It’s Bobby Kretschman’s team now, and you’re not going to find anyone in the small town of Mendon who would disagree with Schwartz concerning Kretschman’s worthiness to continue a tradition that includes 13 MHSAA championships — 10 of which were with Schwartz at the helm.
Kretschman, a former star linebacker for the Hornets and an assistant coach with the program for 10 years, was groomed for this role. In the same week in March when his first child, Connor, was born, Kretschman officially accepted the job.
Ranking third all-time in program history with 360 career tackles, including 11.7 stops per game as a senior on the 2005 Division 8 championship team, Kretschman fully understood the significance of becoming the school’s 23rd head coach.
“I’m excited,” he said at the time. “It’s going to be fun. We’re replacing a legend here. This is why I went into coaching and teaching. I didn’t think it was actually going to be at Mendon.”
The Hornets are 1-1 this season under his watch, with a loss to an excellent Cassopolis team in Week 2. But after the Hornets topped the Bridgman Bees in Kretschman’s debut, the new ball coach sounded an awful lot like the old one.
He asked the players gathered around him in the west end zone if they wanted to win a state title this year — perhaps a reach to some after Mendon went .500 last fall. They all believe they can. So did every kid who put on the green jersey since 1989.
Schwartz would always tell you that the Mendon staff coached the kids the same from the Rocket level to varsity. The plays, the verbiage and the expectations were consistent.
And it was all underscored by a sense of responsibility.
“There’s a great sense of pride at Mendon and I’ll be damned if that’s going to be lost,” Kretschman said. “That’s why you want to put the time into things and make sure you’re putting the best product out there you can. Your name is on it and you want it to be done right.”
Wes Morgan has reported for the Kalamazoo Gazette, ESPN and ESPNChicago.com, 247Sports and Blue & Gold Illustrated over the last 12 years and is the publisher of JoeInsider.com. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTO: Former linebacker Bobby Kretschman takes over the Mendon program this season from longtime coach John Schwartz. (Photo by Wes Morgan.) VIDEO courtesy of JoeInsider.com.
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)