Menominee Follows Winning Formula

October 29, 2015

By Dennis Grall
Special for Second Half

MENOMINEE – Explaining the continued success of football at Menominee High School is not difficult.

"Football is just work. The kids are willing to work," fourth-year coach Joe Noha said of a simple explanation of a premier program for decades.

The Maroons (9-0) host Grayling (6-3) Friday at venerable Walton Blesch Stadium in a Division 5 opener. Noha, a former Menomninee player and assistant coach under legendary head coach Ken Hofer, is 45-4 since taking over the program.

Menominee was Division 5 runner-up under Noha in 2013 and reached the MHSAA Semifinals the other two seasons. Under Hofer, with Noha as the top assistant, the Maroons won Division 5 titles in 2006 and 2007 and Class BB in 1998.

There is more to this amazing success than simply hard work, something every successful program can also claim.

"We try to put our guys in the best position to have success," Noha said. "We can do a lot of different things."

Again, all successful teams can make that claim.

The Maroons also can point to stability in the coaching staff. Hofer, who retired after the 2011 season, is the all-time leader in victories among Upper Peninsula coaches with a 313-141-2 record. Noha, who graduated from Menominee in 1983 and then played football at Saginaw Valley State University, joined Hofer's staff in 1994.

Assistants like Ron "Satch" Englund, Jamie Schomer, Dave Mathieu, Nathan Linsmeier, Lucas Chouinard, Tyler Uecke, Bill Schwanz and Mark Klapp have also been part of the program for many years, providing stability to that success. Many of them also played for Hofer.

"After every practice we evaluate and look at ways to get better," said Noha, mentioning something else that of course is done across the sports universe.

Noha noted successful operations, referring to Fortune 500 companies, as he said, "everyone has core values. We put kids first, teach them hard work and responsibility (and discipline). Our teaching staff, our community; it is all part of what we do. We always have a support staff to lean on. Our kids know that. They know what the Menominee standard looks like."

He also pointed out, "There is a lot of pride there. We talk about giving back to what was given to you."

Noha also notes a "family mantra" in Menominee. "There is definitely family here, there is definitely community support here, the school supports us. There is not a lot of turnover here. We stick together, we work well together. A lot of people maintain the standard.

"A lot of people have a vested interest."

Again, nothing different from other successful programs.

But here's what is different: The Menominee Maroons do all of those things, and most importantly, perhaps, is it has been like that for nearly half a century.

One other explanation could also be how the Maroons operate on the gridiron. They are one of the very few remaining teams who use a single-wing offense, which makes it difficult for potential playoff opponents to prepare for since it is tough to emulate in practice.

Familiar Upper Peninsula opponents such as Escanaba, Kingsford, Gladstone and Marquette get to see the single-wing every year, as well as at the freshmen and jayvee levels. Grand Rapids West Catholic, which beat the Maroons in the 2013 title game and the 2012 semis, also has a good idea of the single-wing intricacies.

"West Catholic has beaten us because they were better," admitted Noha. "Trying to replicate it in practice is very difficult. You have to execute. It comes down to putting kids in good spots."

The Maroons have obviously modified the single-wing through the years, from fullback spinners to jump passes to bubble screens and fly patterns for receivers. "We can spread it out and we can pound it, but the single-wing concepts are still there,” Noha added.

"Everybody puts their tweaks on everything. If you are defending us, you better know the top three plays in our formations. Everyone's film is your DNA, your template. It is not brain surgery by any means."

It still comes down to other areas. "You have to have the kids, the coaches, and the kids have to be resilient," Noha said. "You can have any system you want."

Talent also comes in handy, and the Maroons again are blessed in that department. Led by quarterback/running back Nathan Nowack, the Maroons fill six defensive positions and five offensive positions on the Great Northern Conference all-star team this fall.

Nowack, who scored seven touchdowns against Gladstone this year, is the GNC's offensive player of the year, and lineman Adam Beyersdorf is the GNC's defensive player of the year.

Noha said changes have been made throughout the 35 years he has been associated with the program, some mandated by the MHSAA such as the reduction of contact in practice and the emphasis on concussions.

"The practices and the schemes stay the same. We look at nutrition more and we don't hit nearly as much as we used to," said Noha, who also indicated weight training has been emphasized much more since he was a player.

"The kids are bigger, stronger, faster and more physically fit. The game is faster, the kids are more skilled and get out in space more," Noha said.

While the Maroons usually boast good size in the line, Noha said the Maroons look more at body composition and how it best suits the players and positions. Many of the players go around the 180-190 pound area and are well-conditioned, solid athletes, he said.

Noha noted the first three playoff games are usually held outdoors, and then the Maroons usually play in the Superior Dome at Northern Michigan University and then hit Ford Field if they reach the title game. He said heavier kids may wilt under the indoor conditions. "We want kids that can run and move," he said.

Menominee's future may look even brighter. After not having a freshmen football team the past four years, Noha said that level will resume in 2016 as 30 freshmen players are anticipated. There were 22 freshmen on the 2015 junior varsity team.

Football is played to be fun for the Maroons, and it is always more fun when you can enjoy success like the Maroons experience. What it all comes down to in Menominee, Noha said, is "the scoreboard never defines us. We try to use football to get us to a better place."

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Senior Nathan Nowack (36) follows two of his blockers during this season's game against Marquette. (Middle) Hunter Hass works to avoid a Marquette defender on a rainy night. (Below) A Menominee ball-carrier holds onto the ball as two Marinette, Wis., players tackle him. (Photos courtesy of Val Ihde.)

MHSAA Vault: Shooks a Legend as Freshman Coach

By Geoff Kimmerly
MHSAA.com senior editor

September 4, 2026

The following originally appeared in the Lansing State Journal on Oct. 28, 2004, and was reprinted by the MHSAA that winter.

Wayne Shooks retired from coaching entirely in 2008 and died Tuesday at the age of 84. 

Wayne Shooks tried the varsity football thing once. Some time during the late 1980s, longtime DeWitt coach Gail Thornton asked Shooks to be his offensive coordinator.

“I didn't sleep a night. My wife, after three weeks, said, ‘You're going back to freshmen,’” Shooks remembered.

And those three weeks were in the month of June.

But Shooks' wife must have been on to something. Because few, if any, freshman football coaches have accomplished what Shooks finished with one last win last fall.

He ended his 16th and final season as freshman coach with a 135-2-1 record.

Amazing.

“You can't lose a game for him, or you'll feel bad,” DeWitt senior Mat Brynick recalled from his days as a freshman. “Coach never says it, but it's what everyone expects.

“He taught us how to win.”

Wayne Shooks headshotGuys like Shooks, 62, usually go unappreciated.

They get the kids fresh to high school, fresh to high school sports, and still learning things like not spiking the ball after a touchdown.

But few freshman football coaches are as legendary as Shooks is in DeWitt. They are so unappreciated that it's impossible to find out if anyone has accomplished what he's done.

Shook is not big on numbers. Never has been during his 41 years teaching in the district, or more than 20 coaching everything from football to basketball to wrestling to tennis. Oh, and track since 1980.

He also coached 8th-grade football for a few years, junior varsity for one season and was a varsity assistant. But he'll be remembered for what he did with the freshmen.

The losses came in 1993 to Mason during a terrible wind storm, and in 2002 to Greenville. That same year, the Panthers tied Haslett, meaning it was the only year during his tenure that DeWitt wasn't sure if it finished first in its league, since league titles aren't handed out at the freshmen level.

“The kids felt bad. They did their best,” Shooks remembered.

But the losses, however few, were more of a relief for Shooks than a letdown.

Don't take that to mean Shooks doesn't like to win.

Sure, he embraced the role of teacher as much as any freshman coach. But as DeWitt varsity coach Rob Zimmerman said, “If he was a 5th-grade coach, he'd be the most competitive 5th-grade coach you've ever seen.”

“I never pointed (our record) out, it was not our goal,” Shooks said. “Our goal was to win the next week. Although the kids knew it. They just assumed we were going to go 9-0, I guess.”

Guess so.

Shooks had more easily-attainable goals:

  • Have fun
  • Learn fundamentals
  • Emphasize the logical stuff, like the importance of bringing equipment to school every day

“He does a really good job teaching expectations about being young men and being great students,” Zimmerman said. “It's gigantic.”

And it kept kids coming back to junior varsity and varsity. You could hear the fun coming out in Brynick's voice.

He was remembering his freshman football experience, remembering his time with perhaps Michigan's most successful coach at that level.

“I remember a few games, we'd find one play that works, and we ran it to death, pounding it and pounding it,” Brynick recalled. “He loves running the same play over and over. If you can do that, march 80 yards down the field, you're doing something right. No one could stop us.”

That was not all Brynick remembered, or didn't.

Shooks almost never yelled. If he did, it meant a kid messed something up over and over and over again.

He has a doctorate in zoology. Education is obviously a big deal. He loves to win, but he loves to teach. And he's hesitant to go looking for any attention for what he's done.

All made him a perfect freshmen football coach.

“Sometimes I don't think people understand about coaches. You think college level, they are coaches first, that's their job, but not at the high school level,” Shooks said.

“It's not what I've done, it's what they've done. I've always believed the focus should be on the kids. My job is a teacher. I coach because I love to coach.”

PHOTO DeWitt freshman coach Wayne Shooks, fourth from right, stands for a photo with this final football team in 2004. (Photos courtesy of the DeWitt football program.)