MHSA(Q&)A: Mendon football coach John Schwartz

February 2, 2012

John Schwartz didn’t really want the Mendon football head coaching job when a group of players convinced him to take it before the 1989 season. And his first contract started out on a napkin. The rest is history.

Mendon won its 11th MHSAA football championship this fall, downing Fowler 33-0 in the Division 8 Final, to tie for third-most football titles won by one program. Schwartz has coached in the program for all 11, including 10 as head coach, and his record of 236-39 gives him a winning percentage of .858, tops in the MHSAA record book. He recently was selected as this year’s recipient of the high school Duffy Daugherty Award, annually given for career contributions to the game. He follows recent winners Ralph Munger of Rockford and Herb Brogan of Jackson Lumen Christi.

His Mendon teams have had just one losing season. And although he retired a year ago after 36 teaching middle school science, and then fought off cancer over the summer, he has no plans to leave his post on the Hornets’ sideline.

How would you characterize your program?

I think we have very good coaches and I think the kids respect the coaches, and they know the coaches think more of them than just being football players. They care about them. We have their attention, and what we really try to do is form a team concept as soon as we can. We try to stay away from giving any one person too much recognition. We don't give out MVP awards at the end of the year. It's a program where we're all in it together: coaches, kids and community. We try to get the best out of the kids, give the kids the best shot we have at being the best we can be.

How does a small school continue to reload every season?

My first year there, the first thing I did as a head coach was I started the junior high program. I think that's where everything starts. We even have the younger kids called the rocket kids, and those coaches come in and talk about (football) terms so when kids move from one level to another there's no re-teaching. Everyone has an ego, coaches have egos, and they like to do some things differently. But we don't have that. They do what we do. We give them a lot of flexibility, but we have certain drills we want to run. By the time we get them, these kids are in tune with what we are doing. The summer program also is something I started my first year as head coach too. ... It means that during the season we can concentrate more on teaching than conditioning.

You went from 3-6 in 2006 to 12-0 in 2007. Explain how you bounced back.

The losing season we had, we didn't have a lot of kids, and our two best kids were hurt early in the season and couldn't play. We never did bounce back. Even in that season, we were ahead at halftime in all but one game. We just didn't have enough to come back and pull the game out, and we had some very tough games. It wasn't a good season, but I thought those kids played awfully hard for what we had. We got a lot of experience, and it paid off the following year.

Our JVs practice with the varsity. When I work with inside linebackers, I work with (grades) 9-12. Kids learn quicker from kids than from coaches, as far as I'm concerned. ... Football's really changed. It's become a lot more complex. I think we have to delegate more and more every year so we can stay with the changes. It's too much for one person. I remember my first three, four or five years it was just three of us at the varsity level. The other two, neither one taught at the school. We were pretty successful right off the bat, and we started getting more and more interest from people. Now 9-12 we have seven coaches, and we have three at the junior high, and all the coaches but two have played for me. They know what I expect, what I'm looking for, what I want. ... And they want to win. I'd be lost without those guys.

Are there certain seasons that have meant more than others?

The first year I took the job, in 1989, we went undefeated and won a state title. A lot of those kids are very good friends of mine yet, and they're pretty special to me. They were a big boost to my program. In the '95 year, my son was a sophomore on that state title team. I remember a lot about that team.

They all have something they did very well. They either threw the ball well or played great defense or had a big line. When I hear a year now, I think about those teams.

You grew up in a small town (Colon) and have taught and coached in a small town. Was that important for you to do?

I've never taught anywhere else. I never felt I really had a reason to leave. I've gone through at least six superintendents since I've been there. The fourth or fifth said to me, "The only thing that bothers me about Mendon is these people think an awful lot of winning. There are other things." He asked me, "How do you feel about it?" I said, if they didn't feel that way, I wouldn't be here.

Who was your biggest coaching influence?

I would say Morley (Fraser, Jr., under whom Schwartz was an assistant for three seasons). Years before I got there, Mendon was pretty good in the early 70s, and then in the mid 70s football wasn't very good. I was the JV coach the first year, and the second year after two games they brought me up to varsity. The best thing I did was I told them I would not take the head job, but I'll assist. I knew (Fraser) was the kind of person and personality we needed there. It wasn't necessarily all of his football knowledge, but his energy and excitement that he brought to the game.

You said during the Finals postgame press conference that you'd battled cancer during the summer. How did you come back, and did you ever think that might be time to step down?

Everything's fine. I had coaches that took over. At the same time that that happened, I was retiring. If you retire in Michigan, you can't be at the school for one month. So I couldn't be at summer weights all the way through June. So my coaches did all the summer weights. But I had no intention of stepping down. If something (bad) came down ... but once they said they got it, everything went as normal.

After a championship season, how do you ramp things back up for the next fall and a new group of players?

When we go to the playoffs, we take all the JVs unless there are couple who don't want to go. They experience that and get an extra five weeks of practice if we win a state title. And they're excited about it. They want to do that. They’ve' tasted it, and they want a part of that the next year. We remind them it's not what you did, it's what can you do for me now. ... This is your year.

We talk about winning state championships from day one. A lot of people say we shouldn't do that, but why not? Isn't that the ultimate goal? I can't imagine telling a team we think we could be 7-2 this year. We expect to be 9-0 every year. Of course, that's not going to happen. But at same time, I think the losses make you better the following week. We've won state titles where we haven't won the league title. ... You get better.

PHOTO: Mendon coach John Schwartz talks things over with his players during the Hornets' 21-14 win over Decatur in the 2002 Division 7 Final at the Pontiac Silverdome.

Reeths-Puffer's 'Marvin Moore Experience' On Track for Memorable Finish

By Tom Kendra
Special for MHSAA.com

May 14, 2026

Not many high school kids have started their own non-profit organization.

West MichiganBut, then again, there are not many kids quite like Muskegon Reeths-Puffer senior Marvin Moore – who as a sophomore founded Rocket-Powered Positive Path Forward, Inc. (Rocket-Powered.org) a nonprofit committed to igniting young people’s confidence, fueling their potential and launching them toward brighter futures.

“I wanted to help kids not get discouraged by seeing negative things online or get down on themselves if it seems like other kids are having all of the success,” said the soft-spoken Moore. “I just want to be there for other people.”

Moore somehow finds time to grow and develop the organization while playing three sports and maintaining a 3.977 GPA, with a schedule packed with Advanced Placement classes.

He is best known as a basketball player, a three-year varsity starter and 1,000-point career scorer for the Rockets. Moore, a 6-foot, 175-pound guard, will play college basketball next year at Kalamazoo College.

“I challenged the younger guys in our program,” said R-P boys basketball coach JR Wallace, who recently completed his second year as varsity coach. “I told them: Marvin is leaving us, but he showed you how to do it, with great humility and the attitude of doing whatever he can for the team.”

Moore breaks away on a run against Grand Rapids Union. Moore was also a standout receiver in football who was having a breakout season as a junior – including during a memorable win over Grand Rapids Union when he caught a touchdown pass, ran for another TD, intercepted a pass and had a long kickoff return. Unfortunately, his season was cut short by a dislocated shoulder against Byron Center – and he decided to not play football his senior year for fear of re-injuring that shoulder and jeopardizing his senior basketball season.

He is now one of the Muskegon area’s top track & field athletes, entering Friday’s Lower Peninsula Division 1 Regional at Zeeland as the top seed in the 400-meter dash after a couple of big wins over the past couple of weeks.

Moore achieved one of his main goals earlier this month by winning the 400 at the Greater Muskegon Athletic Association city meet.

Last week, he edged Jenison’s Kole Bassler to win the 400 at the Ottawa-Kent Conference Green meet with a personal-best time of 49.97.

He was able to post that sub-50 second time despite running it right after helping his team to a conference title in the 800-meter relay and also running the second leg of the 400-meter relay.

“He’s always been a little bit tired running the 400 in our big meets so far,” explained R-P boys track coach Don Ketner, who is also hoping for a big day Friday from senior Mason Darke, the top seed in both the 110- and 300-meter hurdles. “This Friday, we will finally be getting the full Marvin Moore experience, and we’ll see how low he can go.”

Ketner believes Moore has a shot to eclipse the 300 school record of 48.88, set by Jared Meier in 2008.

Moore, who ranks sixth on the school’s career basketball scoring list with 1,095 points, would love to add his name to the track school record board in the gym which has meant so much to him throughout his life.

He was first moved up to the varsity basketball team late in his freshman year, and truly emerged as a sophomore – averaging 10 points for a Puffer team which finished 19-4 and co-champion of the O-K Green.

Moore lines up for a free throw. R-P lost a loaded senior class after that season (notably current Central Michigan athletes Jaxson Whitaker and Travis Ambrose), and with the Rockets in somewhat of a rebuilding mode, several athletes transferred to other schools.

“There were some schools that reached out and asked me to go there, but I started my whole career at Reeths-Puffer and I wanted to end it here at Reeths-Puffer,” said Moore, the son of Marvin and Kathy Moore, who plans to major in accounting in college. “I wanted to stay with my friends and be there for them and support them any way possible.”

The Rockets struggled on the basketball court the past two seasons, but Moore certainly provided some bright spots. He was a three-time all-conference pick and an MLive Muskegon Area Dream Team selection this past year, averaging 20 points per game despite facing constant double teams.

Moore helped his team snap an 11-game losing streak on Jan. 24, scoring 15 of his game-high 24 points during the fourth quarter including a floater off the glass as time expired in a 65-63 win over visiting East Grand Rapids.

Two weeks later, Moore scored 37 points and almost single-handedly helped the Rockets erase a 10-point deficit against Caledonia over the final three minutes, driving for a bucket during the final seconds in a 65-62 win. He remembers a huge student section was going crazy that night at R-P’s Dan Beckeman Arena, and that excitement carried over to a school dance after the game.

“That was such a fun night all the way around and something I will never forget,” said Moore, who was awarded the prestigious Lux Esto Scholarship at Kalamazoo College.

“We had a lot of losses the past couple of years, but honestly, I will never forget so many of those Friday nights. It was so much fun playing at home and having the whole community there for us.”

Tom KendraTom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS (Top) Muskegon Reeths-Puffer’s Marvin Moore, middle, runs the inside lane during a meet this season. (Middle) Moore lines up for a free throw. (Below) Moore breaks away on a run against Grand Rapids Union. (Photos by Joe Lane.)