'Sailor Salute' Honors Those Who Serve
September 5, 2016
By Tom Kendra
Special for Second Half
It’s hard to believe a game with the magnitude of Zeeland West at Muskegon Mona Shores could be anti-climactic.
But that was certainly the case on a special night Thursday at Sailor Stadium in Muskegon, where the real story unfolded before the opening kickoff.
The “Sailor Salute” was a massive tribute to all of those who serve their country and their community, combining the magic of a high school football game with military responder vehicles, a U.S. Army Lakota Helicopter, 300 motorcycles, 1,500 students and community members decked out in red, white and blue singing “God Bless America” and the national anthem on the field and then two flyovers by the Hooligan Formation Flying Flight Team.
And that was all before the game began.
“We have done a military appreciation night for quite a few years now, but this year we decided to try and step it up a little bit,” said Mona Shores athletic director Ryan Portenga, explaining a pre-game event which drew national television exposure. “These people that serve our country and our communities deserve it. So we just kept bringing in more groups and ended up with huge, patriotic community event.”
The pre-game festivities went off pretty much without a hitch, helped by sunny skies and ideal temperatures in the low 70s.
The football game capped off a day where Mona Shores also hosted volleyball, soccer and tennis competitions. School officials opened the gates to the stadium at 5 p.m. to allow time for fans to walk around the north side of the track and explore and get pictures with 10 different military and emergency responder vehicles.
Around 6:30 p.m., an estimated 300 riders from different motorcycle groups who support military veterans roared into the stadium and filled the south side of the track. At 6:50 p.m., the community choir joined the marching band on the field for two emotional songs, timing things perfectly as the four military planes flew by in their precise formation, white smoke trailing them, just as the giant choir sang “home of the brave” with a booming crescendo.
Having to compete against a pre-game show to end all pre-game shows, the game itself certainly held up its end of the bargain – continuing the excitement for more than 4,000 fans in a classic matchup of the wing-T system and precision execution of Zeeland West against the speed and athletic ability of Mona Shores.
Zeeland West put on a power blocking and running clinic and jumped out to a 24-14 halftime lead. Mona Shores fought back valiantly in the second half, sparked by a 95-yard touchdown pass from junior quarterback Tristan Robbins to junior wideout Keyshawn Summerville late in the third quarter, then taking its first lead, 28-24, on a 14-yard run by bruising running back Marcus Collins on its next possession.
But that’s when the Dux did what they do best, churning out a 16-play, 73-yard drive – using up more than 7 minutes off the clock – before senior Drake Fincannon scored what proved to be the winning touchdown on a 1-yard plunge with 1:50 remaining.
Perhaps inspired by the pre-game festivities, the Sailors did not quit. Shores marched down to the 10-yard line, and Summerville made an amazing one-handed catch in the back of the end zone on fourth down, but was unable to get a foot down in-bounds.
“Tonight was a terrific game from both teams,” said veteran Zeeland West coach John Shillito. “We’re happy to be part of something so good. I compliment Mona Shores for doing it in such a classy way where it didn’t interfere with the football game at all.”
In terms of an early-season, nonconference matchup, high school games don’t get much bigger.
Zeeland West is the defending Division 4 champion, with that latest title its third in the past five years and fourth overall since its first year of football in 2005 – all under Shillito, who previously took Muskegon Orchard View (1995 and 1999) and East Kentwood (2002) to MHSAA championship games.
Mona Shores, meanwhile, is emerging as a new football force after years of struggle. The Sailors made the playoffs for the first time in school history in 2013, then followed that up with a run to Ford Field and a Division 2 runner-up finish in 2014. Shores registered its first 9-0 regular season last year, before falling to rival Muskegon, the winningest program in state history, in the District Finals.
Shores graduated 21 of 22 starters off its 2015 team, but has proven in a big opening win over Holland West Ottawa and its hard-fought loss to Zeeland West that it’s a program that isn’t going anywhere. The tough schedule continues this week with a trip to Rockford before Ottawa-Kent Conference Black play begins.
The victory moves Zeeland West to 2-0, after winning a grueling defensive battle, 14-9, over visiting Cedar Springs in Week 1. The Dux, who compete in the O-K Green, play another blockbuster nonconference game this week at defending Division 5 champion Grand Rapids West Catholic in not only a battle of unbeatens, but also defending title winners.
But no matter what happens the rest of the way, it’s unlikely that either team or its fans will be part of another event quite like the Sailor Salute.
“It was an awesome community atmosphere, and on top of that, a great football game,” Mona Shores coach Matt Koziak said afterward. “If you love high school football and the United States of America, this was the place to be.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS: (Top) The Mona Shores logo on the field was painted red, white and blue as part of the Sailor Salute tribute to those who serve the country and the community Sept. 1 at Mona Shores High School. (Middle above) More than 300 motorcycle riders who support veterans roared into Sailor Stadium shortly before kickoff as part of the Sailor Salute. (Middle below) A giant choir of 1,500 students and community members from both Mona Shores and Zeeland West sing “God Bless America” and the national anthem as part of the tribute. (Below) The Hooligan Formation Flying Flight Team flies high over Sailor Stadium at the conclusion of the national anthem. (Photos courtesy of Mona Shores High School.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)