Wooer Leads Kingsley's Return to Power
November 1, 2018
By Chris Dobrowolski
Special for Second Half
KINGSLEY — Tim Wooer does not have the ability to wave a wand and make victories on the football field appear out of thin air.
The Kingsley football program is certainly grateful for the magic Wooer has brought back to the gridiron in no time at all, however.
After going 1-8 at year ago, Kingsley has had a remarkable turnaround in the first year of Wooer’s second tenure as Stags varsity head coach, going 9-1, including last week’s 62-22 Division 6 District playoff win over Tawas.
“The bottom line is — people have asked me how did this happen? I can only give you one answer, and it is the kids,” said Wooer.
It’s a group of players who have endured a lot the past few seasons. The once-proud program had fallen on hard times, seeing a decline in wins after a 6-4 playoff season in 2014. The Stags went 5-4, 5-4, 3-6 and bottomed out with one win during a tumultuous 2017 campaign that saw the previous head coach placed on administrative leave in the middle of the season before he later resigned. Interim coach Jamie Mullen finished out the fall. Needless to say, Kingsley’s players didn’t find many good, positive memories from the season.
“I didn’t even want to play anymore. I was just happy for (the season) to be over,” said Kingsley senior captain Dylan Case.
Wooer noticed the apathy, lack of energy and complacency that seemed to be common among many of the male athletes at his alma mater not long after he came on as a long-term substitute teacher at Kingsley just months after retiring from education. He also was in his 10th year as the head coach at Traverse City West and was enjoying his best year yet with the Titans, who finished 9-2 and won their first playoff game since Wooer arrived in 2008.
But while he was subbing, Wooer was able to drive his two daughters, Lauren and Sarah, to school every morning. He realized then how precious the moments with them and his son, Tyler, had become. So, when Wooer was approached about taking over the Stags in January, he didn’t need much time to make a decision.
“From a football standpoint it was a very poor decision at the time,” said Wooer. “We thought we had things going at West. We were 8-1, had a good nucleus coming back. Our numbers at the middle school were great. It was really kind of self-sustaining at that point. We had a really good thing going. But all the other factors made it a quite simple decision. It was family and obviously my love for Kingsley and the community of Kingsley.”
There was good reason for people in Kingsley to yearn for Wooer to come back. When he left after nine years, he had compiled a record of 68-29 and, most notably, guided the Stags to the 2005 Division 6 championship. A few of the oldest players on Kingsley’s current team were in kindergarten during that season. Many others had not started school. But many knew of Wooer. Parents, older siblings, cousins and community members alike had talked fondly of the 2005 title team, and a picture documenting the championship hangs prominently in the school. It gave Wooer instant credibility.
“He led Kingsley to a state championship,” said Case. “We knew he knew what he was talking about and that he wanted what was best for us.”
Coming off a 1-8 season, the players were more than willing to buy in to what Wooer was selling — winning football.
“You don’t really question it because we went 1-8,” said senior Jake Radtke, another senior captain. “We were like, ‘OK, this doesn’t work.’ Just trust the process and believe what he’s saying and buy in. He bleeds Black and Orange, and I love it. He knows we bleed Black and Orange, and he’s part of our family.”
Wooer surrounded himself with a staff of coaches who are mostly Kingsley alums and former players. Dan Goethels played on the team in 1997. Al Olds, Ryan Zenner and Dave Zenner all played for Wooer on the 2002 Kingsley squad. Mullin and Ron Hessem were three years behind Wooer in school in the late ‘80s. Ray Fisher, whose son Jake plays for the Cincinnati Bengals after starring for Wooer at West, has followed Wooer from Kingsley, to West, and now is back with the Stags.
“We’ve surrounded ourselves with some really good people who have a love for Kingsley and understand the system and what we want to do,” Wooer said of his assistants.
Wooer laid down the law at his first meeting with the team last winter. He talked about bringing discipline to the program and set his expectations for players in preparation for the season, particularly getting better participation in the weight room. More than 40 players in the high school took that to heart and had perfect attendance in lifting over the summer.
“There were lots of expectations,” said senior lineman Nathan Ames. “You could tell from his speech that it was going to be a lot of work. From the first second of team camp everybody bought in. After team camp, I definitely knew what was going to happen.”
Wooer still might not have been so sure how much success he would have with the Stags right away. He thought his team played poorly in its first preseason scrimmage at Manton. Even after an improved showing against the likes of Harrison, North Muskegon and Mason County Central in a second scrimmage, Wooer still wasn’t convinced his team was ready to compete when it met McBain in the first week of the regular season.
“I can still remember driving down to McBain — I was terrified,” said Wooer. “I’m on the bus thinking we are so unprepared. We couldn’t make an adjustment outside of a timeout. It was timeouts and quarters where you had to throw as much information at them as you could, hoping they could make those adjustments. It took two or three weeks before we could. We were making adjustments on the fly. I was yelling stuff out on the field.”
The Stags ended up pulling out a 24-20 victory over a good McBain squad. People were already half-joking that the team had equaled its win total from the previous season.
“That was a huge turnaround,” said Ames. “We all just kind of looked at each other after that win and said this is it.”
Wins over Ogemaw Heights and Grayling followed. Though the Stags fell to Traverse City St. Francis in the fourth week, they rebounded with five straight victories to finish the regular season.
With the wins have also come some individual accolades. Six players were named to the all-Northern Michigan Football League Legends division first team — running back Ayden Mullin, who was the league’s Offensive Player of the Year, along with Ames at defensive tackle, Radtke at guard, tight end Ian Sousa, outside linebacker Devon Hager and defensive back Owen Graves.
“It was very refreshing to have kids who want to be coached and want to be pushed,” said Wooer. “That’s not common in today’s world.
“It has not been an easy process. There were some chewings and some tough times, but they didn’t flinch once. Once they saw the success they received for their efforts, and everything did work as it was planned, it kind of fell into place. I just can’t say enough about the kids. It’s all about every one of the kids in our program.”
Chris Dobrowolski has covered northern Lower Peninsula sports since 1999 at the Ogemaw County Herald, Alpena News, Traverse City Record-Eagle and currently as sports editor at the Antrim Kalkaska Review since 2016. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Kingsley football coach Tim Wooer addresses his team during practice this fall. (Middle) Wooer, bottom left, celebrates with his team after the Stags won the 2005 Division 6 title at Pontiac Silverdome. (Top photo courtesy of WPBN.)
Marckel Supplies Marketing Magic to Hunter's Heisman-Winning Campaign
By
Doug Donnelly
Special for MHSAA.com
July 29, 2025
When he was hired at the University of Toledo in 2016 as assistant director of creative services, Derek Marckel thought he had found his dream job only a few months after graduating from college.
Then he became Colorado University’s graphic designer for football in 2019 and thought he had finally landed the job he’s always wanted.
After stops at the Michigan State University to work with former football coach Mel Tucker, and University of Southern California to work with Lincoln Riley, Marckel, 32, is back in Colorado and certain he’s living the dream.
“This was the stuff I thought about doing when I was a kid,” said Marckel, who graduated from Ottawa Lake Whiteford High School in 2011. “I used to sit and draw pictures of all of my favorite University of Toledo football players, and then I’d take them and give them to the players or have them sign them. This is definitely what I’ve dreamed of doing someday.”
Last winter, Marckel was in New York City when his favorite subject – Colorado football player Travis Hunter – won the Heisman Trophy. It was a surreal moment for Marckel, who led a team of creative content makers who spent months last fall promoting Hunter for the biggest prize in all of college football.
“Going into the season, we knew he was going to have a pretty good chance,” Marckel said. “Once the games started playing out, we knew he had a legitimate shot.”
As senior art director at Colorado, Marckel led the Hunter-for-Heisman campaign. He was on the sidelines of every game, home and away, documenting Hunter and the rest of the Buffaloes. He designed billboards that were strategically placed around Denver and one in Times Square in New York City. Marckel’s team met weekly to plan a regular dose of social media posts and content promoting Hunter’s candidacy.
Heisman Trophy candidates emerge based on their on-field performances. But, behind the scenes, winning the trophy has long taken some pushing by colleges and universities.
“There’s a lot that goes into a campaign,” Marckel said. “You have to work with sponsors and donors who helped fund all of that. It’s a lengthy operation.”
As the season drew to a close, Colorado published a packet of information that Marckel designed and sent it to Heisman Trophy voters and the media. ESPN showcased his work.
“Almost everything we were doing was going viral,” Marckel said.
When it became clear Hunter was going to be a finalist for the award, Marckel was called upon to document the entire process. He and a member of his team went to New York City two days ahead of Hunter to be prepared when he landed in the city. Next were Heisman Trophy promotional appearances, photoshoots and the Heisman ceremony itself, and Marckel was there for all of it.
“It was Travis from sun-up to sun-down,” Marckel said. “We’d have little breaks during the day. I designed the billboard for him in Times Square. We had a photo shoot there.”
Helpfully, Hunter was a wonderful participant.
“We put a lot of work into it,” Marckel said. “Obviously it was his award, and he earned it, but it was very rewarding to us, too, to see our hard work pay off. I’ve been around thousands of athletes, and he’s probably my favorite one. He doesn’t necessarily love doing all of the media stuff, but he was comfortable around us.”
Marckel was born in Toledo but grew up in southeast Michigan. He was football team captain for the Bobcats as a senior and began his interest in design, art and photography during his time at Whiteford.
“I knew from a young age that I wanted to work professionally in sports,” Marckel said. “During my time at Whiteford, I spent a lot of my high school career around the football program. I was lucky to have my first two years of varsity with Coach (Jack) Luettke and my senior year with Coach (Matt) Garno, who had a background in graphic design. This ended up being a great foundation for me to combine my passion for football and graphic design as I was heading into the real world.”
Marckel graduated from Bowling Green State University in 2016 with a bachelor's degree in technology & visual communication technology. He landed an internship with the University of Toledo where he started designing team schedule posters, pocket schedules and souvenir tickets. That’s when social media started revolutionizing the industry, especially college football.
“Social media was kind of secondary to everything else when I started there,” he said. “It started to shift. I got in at the perfect time. Things were really starting to pick up. That’s when I knew sports was going to be what I wanted to do.”
After getting a full-time job at Toledo, his work caught the eye of someone at Colorado, and Marckel went west to become a graphic designer with the Buffaloes. When Tucker left Colorado for Michigan State, Marckel followed him to East Lansing.
At first, he missed Colorado.
“Even on the drive to East Lansing, I was thinking, ‘Why am I leaving Colorado?’” Marckel said.
He stayed two years, then landed the role as director of creative media at USC, working sun-up to sun-down in Los Angeles. When the opportunity came to return to Boulder, he jumped at it, becoming senior art director.
The Buffaloes went 1-11 his first season back at Colorado. The entire football coaching staff was let go.
That’s when Marckel’s world took another big turn.
“The rumors started flying about Coach Prime,” Marckel said, referring to Deion Sanders. “There are always these theoretical situations about who the coach is going to be. We found out about 8 p.m. that it was Coach Prime. We had to be on the tarmac at 1:30 a.m. I don’t get starstruck anymore just because of what I’ve been able to do and who I’ve been able to be around, but as soon as he stepped off the plane, I realized I was getting myself into something huge.”
Pro football hall of famers regularly makes stops at Colorado practices. Warren Sapp joined the Colorado staff. Terrell Owens stops by regularly. A steady wave of Sanders’ former teammates from the Dallas Cowboys attended practices as well.
Marckel documents it all, through his camera – a skill he’s honed along the way.
“When I started at Toledo, I would shoot all of those games, but I wasn’t a great photographer,” he said. “As time has gone on, it’s become such an emphasis. I’ve really had to refine everything I do to become the best at it.”
Initially he had to win the trust of Sanders, who brought some of his own content creators with him to Colorado.
“It took a little while to get us into a groove,” Marckel said. “Now we work side by side every day. It’s a smooth operation now. We bounce ideas off of each other.”
Day to day, Marckel works on social media, marketing, photoshoots of recruits and documents workouts and practices for Colorado social media channels.
He works with the football team exclusively, sometimes long hours during the season.
“You get kind of get burned out by end-of-season, but it's worth it,” Marckel said. “You are on the field every day with Heisman Trophy winners, hall of famers and first-round picks. It’s a cool job when you step back and look at it. This is most fun I’ve had working in college football in 10 years.”
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PHOTOS (Top) At left, Whiteford's Derek Marckel takes the field as a senior in 2010. At right, Marckel poses for a photo this year in front of the Times Square display he designed to promote Colorado's Travis Hunter. (Middle) Marckel stands for a photo with Hunter during the Heisman Trophy ceremony. (Photos courtesy of Derek Marckel.)