Athletic Directors Deliver
June 27, 2013
By John E. “Jack” Roberts
MHSAA Executive Director
During the past year I have had some interesting speaking engagements that took me to some other states and even to a far-away nation; but the two speaking assignments I have every year that I look forward to the most and work on the hardest are here in Michigan – at the large mid-winter conference and smaller mid-summer workshop for athletic directors.
After more than a quarter century of these two-a-year addresses, I wouldn’t be surprised if the audience is tiring of listening to me; but I have not tired of preparing to do my best for them ... which is a function of my great respect for them.
Athletic directors serve school sports where the rubber meets the road; and the road is routinely rough.
Athletic directors operate where policy and people meet – in fact, where they often collide.
Athletic directors are called on to administer rules and apply penalties. They are expected to enforce codes of conduct and the consequences for violations.
Athletic directors are told they must uphold standards – attendance, academic, behavioral. And when they do what they’ve been asked to do, and sometimes have done at great cost personally, athletic directors are subjected to criticism by students and parents and, too frequently, receive less than full backing by their superiors and school boards.
Because I know this, I am humbled to be in their company, much less allowed to address them.
On just such an occasion, March 16, 2008, this is how I described my role, and my great respect for the interscholastic athletic administrators of this state:
“Sometimes after I hear a song over and over, and I begin to really listen to the words, I might write those words down. Especially if it’s a song by Springsteen or John Fogerty or Jackson Browne.
“But after I do this, and I read the words on paper or even recite the words aloud, I’m always disappointed. The words, without the music, lose something. The lyrics are neither as moving nor as powerful without the melody.
“On occasion I have been complimented for my words about educational athletics, but I’ve come to appreciate that without the music, my words don’t work. And I’ve come to appreciate that you folks provide the music.
“Sometimes I may be the words of school sports in Michigan, but all the time you are the music of school sports in Michigan. You make the words meaningful, you make the words memorable, you make the words powerful, you make the words really happen. I don’t, and I get that."
During the summer, Second Half will publish a series of features describing how athletic directors deliver daily all over the state. Among those who will be featured are pictured above, clockwise from top left: Detroit Cass Tech's Edward Tomlin, Cedar Springs' Autumn Mattson, Croswell-Lexington's Rick Jakacki and Houghton Lake's Maureen Whidden.
Boyne City Public Schools Receives MIAAA's Exemplary Athletic Program Award
February 3, 2026
The Michigan Interscholastic Athletic Administrators Association (MIAAA) has named Boyne City Public Schools as a recipient of the 2026 MIAAA Exemplary Athletic Program Award.
The award will be formally presented to Boyne City athletic director Matt Windle on March 15 during the MIAAA Annual Business Meeting at the Grand Traverse Resort and Spa.
Established in 1998, the MIAAA Exemplary Athletic Program Award recognizes high school athletic programs across Michigan that model excellence, equity, and educationally sound practices. The program was created to identify and publicly recognize outstanding athletic programs, provide a framework for voluntary self-assessment, promote the sharing of best practices statewide, and encourage continued improvement in Michigan’s high school athletic programs.
Boyne City Public Schools becomes the 24th athletic program recognized over the past 25 years and only the 14th program honored during the last two decades, underscoring the selectivity and prestige of the Exemplary Athletic Program Award.
As part of the evaluation process, the MIAAA Exemplary Athletic Program Committee conducted a three-day on-site visit in the fall, meeting with district administrators, coaches, student-athletes, parents, and support staff. The visit provided committee members with the opportunity to review and share Boyne City’s vision, goals, and systems supporting a comprehensive, equitable, and education-based athletic program.
Boyne City athletics was selected following a thorough assessment and review process examining program structure, leadership practices, equity initiatives, sportsmanship, and the ways in which the athletic program serves its various constituents. Exemplary programs demonstrate sustained success in advancing the emotional, social, moral, and physical growth of all participants while reinforcing the core values of interscholastic athletics.
The 2026 recognition places Boyne City Public Schools among a distinguished group of athletic programs statewide that have demonstrated consistent excellence since the award’s inception.
Boyne City athletic director Matt Windle said of the award: “This recognition reflects the collective effort of so many people who care deeply about providing meaningful opportunities for our student-athletes. Our coaches, staff, administrators, families, and community consistently put students first and work together to create an environment rooted in growth, accountability, and support.
“We are proud of the culture that exists within Boyne City athletics and grateful for the opportunity to serve students through education-based athletics.”
(Photos by Kishba Media.)