Former Sportswriter Knows a Good Story
July 22, 2013
By Rob Kaminski
MHSAA benchmarks editor
It’s not exactly “Man Bites Dog,” the old newspaper standard by which headline stories were determined.
But the role reversal that Rick Jakacki and Kevin Miller have experienced certainly makes for interesting reading.
And Jakacki, who spent 20 years as a sportswriter/editor with the Port Huron Times Herald, knows a good story.
After Miller, a former radio personality with the Tampa Bay Buccaneers, moved to Michigan’s thumb to pursue a career in education, he yearned to keep his hand in athletics – so he began to work as a stringer on Friday nights covering prep football for the Times Herald.
It was a neat “hobby” for Miller. But for Jakacki, whose career was in print journalism, the steady hum of immediate, electronic mediums became increasingly difficult to ignore. Figuratively, the writing was on the wall.
“It’s always been said that you never treat anyone badly because you never know when it’ll bite you, or when someone can help you in the future,” Jakacki said.
“I saw the way the newspaper trend was going, and it was scary going to work. We were cutting back all the time, not covering as many events, not traveling as much, not filling people’s jobs, implementing furloughs. I always wanted to go out on my own terms, not have the paper tell me when to leave.”
Following the 2009-10 school year, the athletic director at one of the schools in the Times Herald coverage area announced he was leaving. John Knuth, the AD at Croswell-Lexington, was headed back to Marysville, where he’d built a prep volleyball power.
By then, Miller had become the superintendent at Cros-Lex, and had been submitting stories to Jakacki for years. Now, it was Miller’s turn to lend his newspaper “boss” a hand, one that Jakacki certainly had never bitten.
And so it was that Jakacki became an employee working for his former part-time employee.
He couldn’t be happier.
“I’ve never heard of a person going from sportswriter to athletic director, but talk about a smooth transition,” Jakacki said. “I’m working with all the same people I used to write about: ADs, students, coaches, officials. And now I’m at a school that plays the same teams I covered.”
The athletic office desk suits him just fine, and he’s easily shifted from story writer to storyteller. Coupled with his administrative duties, he’s become the Pioneers’ No. 1 cheerleader, lauding the exploits of the school’s 700-plus students, nearly 70 percent of whom participate in at least one extracurricular activity.
“We got a new gym and locker rooms in the fall of 2011, and a new training room and weight room this fall” Jakacki said, putting on his tour guide hat prior to a show-and-tell session. The new digs allow for increased MHSAA Tournament opportunities, and thus increased exposure for the school.
“The best atmosphere we’ve enjoyed since I began here was this fall’s MHSAA Volleyball Regional between Marysville and North Branch. It was electric; this place was packed,” he recalled.
It’s more than athletic events drawing people to Croswell-Lexington these days. Jakacki proclaims with equal enthusiasm that the school district recently ranked 20th among 560 in Michigan for academic achievement.
Extracurricular activity, including the Pioneer Activities Leadership Council, plays a vital role in the makeup of the student population.
“There are about 40 or 50 kids who meet with the principal and me on the second Friday of each month during the school year,” Jakacki said of the Council. “It’s after school, and they don’t get credit. But they show up to talk about various leadership ideas.”
If Jakacki sounds like a proud parent while extolling the virtues of his new workplace, well, that’s fine with him. The Pioneers’ student-athletes have become like family, adding to his own children: Liam (18), Cameron (14) and Zoe (10).
“It’s funny. Having three kids of my own, I got to watch them play a lot of sports,” Jakacki said. “After getting to know all these kids, it’s like watching my kids play. People sometimes ask, ‘How can you just go to a random baseball game?’ Well it’s like watching nine of my own kids. That’s something I didn’t expect when I took this job.”
So it is fitting that his office is across from the cafetorium, where traffic flow and student interaction is steady. And, now, so is the work.
“I was looking for job security, and I love dealing with kids and sports,” Jakacki said. “It was a perfect transition for me. Now I deal with them every day.
“What’s the old saying, as you get older don’t get a job, get something you love to do? That’s what I’ve done. If I work 12-hour days, I don’t mind because I love what I do.”
It’s a story the former sportswriter never tires of telling.
PHOTO: Croswell-Lexington athletic director Rick Jakacki stands in his school's gymnasium. He formerly covered the school as a reporter for the Port Huron Times Herald.
This is the final installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.