No Place Like Home for Cedar Springs' AD
July 16, 2013
By Rob Kaminski
MHSAA benchmarks editor
As half of the Superdome in New Orleans went dark early in the third quarter of Super Bowl XLVII on Feb. 3, Autumn Mattson had this thought go through her mind: things can happen even during events of that magnitude.
“I thought, ‘I guess some burnt popcorn setting off the smoke alarm at a basketball game isn’t the worst thing that can happen,’” said the seventh-year athletic director at Cedar Springs High School.
On this day in early February, it’s the OK Conference Competitive Cheer Meet scheduled for that evening which occupies much of her focus, another event in the winter sports season that can make the Red Hawks’ gym feel like her home.
Coordinating events like this one – and attempting to prepare for the unexpected – is one component of her job she previously had not given much thought.
“There were bound to be some oddities of being an athletic director that I never thought about,” said Mattson. “But the amount of work that goes into the actual setup for events is something I didn’t fully realize. From who’s taking tickets, to the cash box, concessions, locker rooms; it’s a lot to prepare for.”
In a position that calls for organizational skills and a high-energy personality, accessibility also helped her become a successful administrator in a short time.
“I’ve learned to become a very good listener. Heading into this job, I didn’t realize how essential it is to listen to people,” Mattson said. “I’ve gained a lot of perspective on the different passions people have and why they do things. And many times it just helps to know their voice will be heard.”
Mattson also can talk, particularly when it comes to her favorite subject: Red Hawks athletics, and the town of Cedar Springs in general. She belongs to the sixth generation of family in Cedar Springs, and says the city and its schools have always had a close-knit relationship.
That much is evident driving through the neighborhood near the high school, where street signs are painted Cedar Springs red. How many other towns across the state have residential street signs painted in school colors (the school long ago adopted the color of its “Red Flannel” heritage)?
“We’ve always been a close-knit community with so many good people looking out for each other, and so many groups pulling for each other here,” Mattson said. “I always dreamed of coming back here; it just happened sooner than I thought. When I got the job, I had to pinch myself.”
A 1997 Cedar Springs grad, Mattson just missed playing in the Red Hawks’ current facilities, as she was part of the last graduating class in the old building, Her prep career led to a basketball scholarship at Lake Superior State University, where she played from 1997-2001. When she returned, she had a new role in a new building, but made herself right at home.
In her initial position as athletic department secretary, Mattson had the good fortune of working for Pete Bush, now principal at Coopersville HS.
“He was a fabulous mentor who showed me the passion and desire it took to be an athletic director,” Mattson said. “He didn’t label me as a secretary, and sought my feedback and advice. Looking back, that was so instrumental; I probably wouldn’t have this job if he hadn’t told the administration to give me a chance.”
Mattson also served as the Red Hawks’ girls basketball coach until four years ago. That role also helped her prepare for administration.
“I sometimes struggled to understand why kids might not have the same passion that I did. I learned that some played for the competition, and some did it just to be part of a team.”
She now gets her fix of student interaction through the school’s Athletic Leadership Council, a group Mattson started in 2010 to unite students, staff and community members. It’s a unique representation of the entire athletic student body, which represents roughly half of the 950 students enrolled when multiple-sport athletes are counted. In many respects, Mattson feels like a coach – or mentor – to all of them.
“These kids all become part of the Red Hawk athletic family, and it’s overwhelming the amount of joy this job brings. I get goose bumps when I see kids have that ‘Aha’ moment when they get that payoff, and I know how much hard work they’ve put in,” she said.
A big factor in the success of any athletic director is having the support of one’s own family. Team Mattson – husband Scott, a former college tennis player and coach, along with sons Drew (9) and Evan (6) – is behind her 100 percent.
“We eat dinner in the office a lot,” said Mattson. “I am truly blessed to have a flexible family. We also try to keep a balance with the boys; we don’t force athletics down their throats. We take them to band concerts, plays and all of the different sports. They’ve grown up around a lot of awesome young adults. The kids are true Red Hawk fans.”
A seventh generation of Mattson’s family appears set for the land of red street signs.
PHOTO: Cedar Springs athletic director Autumn Mattson stands in his school's gymnasium. She returned to her alma mater after a college basketball career at Lake Superior State.
This is the fifth installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.
MHSAA ‘AD Connection Program’ Debuts with Start of 2023-24 School Year
By
Geoff Kimmerly
MHSAA.com senior editor
August 7, 2023
A first-of-its-kind mentorship program is greeting more than 100 first-time high school athletic directors who are officially beginning their tenures at Michigan High School Athletic Association member schools with the start of the 2023-24 school year.
The “AD Connection Program” has matched those first-year high school athletic directors with one of eight mentors who have recently retired from the field and will now provide assistance as those new administrators transition to this essential role in school sports.
A total of 102 first-year high school athletic directors are beginning at MHSAA schools, meaning a new athletic administrator will be taking over at nearly 14 percent of the 750 member high schools across the state. Athletic director turnover at MHSAA high schools has reached 10 percent or more annually over the last few years, and it’s hoped that this additional mentorship will support athletic directors adjusting to the high pace and responsibilities of the position for the first time.
The AD Connection Program will build on training received at the required in-service program all new athletic directors must attend each fall. There is also a strong connection to programming from the Michigan Interscholastic Athletic Administrators Association (MIAAA), the professional development organization for the state’s athletic administrators.
"When you crystalize it, the AD Connection Program is an attempt for us to give a true year-long in-service to new athletic directors with people who have done it,” said MHSAA Assistant Director Brad Bush, who is coordinating the program and joined the MHSAA staff in January after more than two decades as an athletic administrator at Chelsea High School. “This also connects new ADs with a larger professional group, and it will culminate in March at the annual MIAAA conference, where there will be several face-to-face meetings with all ADs.
“These mentors are meant to become that first-year AD’s go-to person.”
Mentors will conduct frequent meetings with their cohorts. They also will meet monthly (or more) with each first-time athletic director individually via zoom, and at least once during the academic year face-to-face at the mentee’s school.
The eight mentors, noting their most recent schools as an athletic director, are Chris Ervin (most recently at St. Johns), Brian Gordon (Royal Oak), Sean Jacques (Calumet), Tim Johnston (East Grand Rapids), Karen Leinaar (Frankfort), Scott Robertson (Grand Haven), Meg Seng (Ann Arbor Greenhills) and Wayne Welton (Chelsea). Leinaar also will serve as the AD Connection Program’s liaison to the MIAAA, which she serves as executive director.
High school practices at MHSAA member schools may begin today, Monday Aug. 7, for the nine fall sports for which the MHSAA sponsors a postseason tournament. The AD Connection Program was approved by the MHSAA Representative Council during its annual Winter Meeting on March 24.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.3 million spectators each year.
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