Tomlin Sells Opportunity at Alma Mater
July 11, 2013
By Rob Kaminski
MHSAA benchmarks editor
Edward Tomlin had it all. Or, at least, everything he wanted when he left Central State University in Wilberforce, Ohio, to launch himself into the real world.
“I was in sales. My big thing in college was that I wanted a company car, and a laptop, and I wanted to travel. That was it,” Tomlin recalled on a cold February morning this winter. “Well, 25 pounds later, I realized, ‘You know what? This is not all it’s cracked up to be.’ It was a lot of fun for a guy coming right out of college, but it really wasn’t meaningful.”
The erstwhile traveler is now firmly entrenched in a first-floor office at Detroit’s Cass Technical High School, selling the most precious of all commodities: opportunity to student-athletes.
He recalls going into work one day during his prior life and thinking there must be something else to do.
A phone call to his mother was all it took.
“She said, ‘Well then, quit.’ And, I quit, that day,” Tomlin said. “It’s funny because my mom told me before I left college I should get certified to teach, and I said, ‘Nah, I’m going into sales.’”
Well, mother knows best. In Tomlin’s case, both his mother, Jacqueline, and his father, Kern, were lifetime educators.
And, now, so is he.
After beginning as a substitute teacher within a week after retiring his sales briefcase, he landed his first teaching gig at Detroit Crockett High School.
A solid golfer, Tomlin was never at a loss to find people seeking to fill out a foursome during his sales travels. So, he put that talent to use as the Crockett golf coach during that first year.
“I started to coach golf in the fall of 1994 and found that I enjoyed it,” Tomlin said. “Plus I got to hit my golf ball a little bit and show some kids that they could play.”
A year later, his coaching path took a duck-hook if ever there was one when he arrived at his alma mater, Cass Tech. It was then that one of his dad’s friends told Tomlin the Technicians needed help with girls volleyball.
“About all I knew was what I’d seen in the Olympics. So over the next three or four years I learned to coach volleyball, and we went from being a good program to a bad program,” Tomlin laughed, while adding that Cass Tech had just won an MHSAA Regional and had some solid individual talent when he stepped in.
“But, through MIVCA (the Michigan Interscholastic Volleyball Coaches Association), and some additional training and sports performance videos, I’ve turned into a better coach,” he added.
Such is Tomlin’s approach to administration. As he was trying to find his way during the early years, and continues to do to the present, he leaned on the network of people and resources available.
Tomlin had worked closely with long-time Cass Tech athletic director Robert Shannon, and early in his educational career was introduced to the Michigan Interscholastic Administrators Association by Doris Rogers, then AD at Crockett.
“I started going to MIAAA and taking leadership courses and training,” said Tomlin, now in his second year as Cass Tech’s AD. “It really opened up a side of interscholastic athletics that I had not been exposed to. Going to those conferences has really helped me to develop my philosophies and helped establish what we try to do here at Cass.”
There is so much more that he’d like to do, but like all ADs in the Detroit Public School League, there are time limitations.
“One of the things holding us back in the Detroit Public Schools is that our position has turned into a stipend position,” Tomlin said. “I’ve got five Algebra I classes, so I’m in class until 2 (p.m.) every day. The things that I really want to do with this program in terms of moving it forward by finding more sponsorships for new teams and facilities suffer a bit due to time.”
As such, much of the responsibilities placed on athletic directors at other schools statewide fall to the coaches in the PSL. Cass Tech has won two straight MHSAA Division 1 football titles, something other coaches at Cass aspire to do. But, warns Tomlin, there’s a price to pay.
“Everyone likes the end result of a state championship, but the support and the effort it takes to get there is totally on the coaches here. They deserve all the credit,” Tomlin said. “The coaches have huge tasks because, hey, your AD has five classes so you have to be really passionate about what you’re doing; if you’re not, this isn’t the job for you.”
Hiring the right coaches is paramount today, as expectations of parents and students seem to be at odds with reality.
“Parents’ and students’ expectations have changed so much. Everyone wants that scholarship, or this level of athlete, but are they willing to put in the work?” Tomlin said.
Tomlin knows a bit about parental expectations, and hopes to instill all he’s learned in daughter Montana (16) and son Chase (11) as they continue to enjoy athletic participation.
When it’s time, Tomlin might even try to sell them on a career in education, as his mother did to him years ago.
PHOTO: Detroit Cass Tech athletic director Edward Tomlin stands in his school's gymnasium. He returned to his alma mater as volleyball coach in 1995.
This is the fourth installment of a series, "Career Paths," focusing on the unsung contributions of athletic directors. See below for earlier installments.
East Kentwood’s Brumels, Gull Lake’s Furlong, East Lansing’s Norris Selected for Bush Awards
By
Geoff Kimmerly
MHSAA.com senior editor
May 23, 2025
East Kentwood athletic director Blaine Brumels, Richland Gull Lake athletic director Karyn Furlong and East Lansing athletic director Nikki Norris are widely regarded as exemplary event hosts after decades of managing countless Michigan High School Athletic Association tournament competitions at their respective schools – and also thriving in leadership positions at the Finals championship level.
Their expertise in fulfilling this essential role in MHSAA postseason play is among several reasons Brumels, Furlong and Norris have been honored as the 2025 recipients of the MHSAA’s Allen W. Bush Award.
Al Bush served as executive director of the MHSAA for 10 years. The award honors individuals for past and continuing service to school athletics as a coach, administrator, official, trainer, doctor or member of the media. The award was developed to bring recognition to people who are giving and serving locally, regionally or statewide without a lot of attention. This is the 34th year of the award.
For 20 years, Brumels has directed the athletic department for what is currently the largest (by enrollment) school in the MHSAA high school membership with nearly 3,000 students and 30 varsity athletic teams. This is his 34th year total with Kentwood schools and 40th in education.
Brumels came to his longtime district after six years at Fremont, where he taught and coached track & field, football and junior varsity basketball. He spent his first year in Kentwood at the middle school level before moving to the high school as a teacher, and he later assisted in managing athletic events before eventually becoming the athletic director.
Under Brumels’ leadership, East Kentwood has hosted several MHSAA postseason events including Track & Field and Soccer Finals; this season’s Lower Peninsula Division 1 Track & Field Finals will be competed there on May 31. Brumels also has served on several MHSAA committees over his tenure, assisting with selection of basketball and volleyball sites, competitive cheer judges and annual awards. He was named the Regional 4 Athletic Director of the Year in 2016 by the Michigan Interscholastic Athletic Administrators Association (MIAAA).
Brumels has filled several more roles at East Kentwood, including as department chair and MEAP coordinator for mathematics, curriculum council representative, intramural and KIDS program director and senior class advisor, and he has also served on the board for Byron Center Christian School. Brumels earned his bachelor’s degree in mathematics with an emphasis on education from Hope College in 1985 and his master’s in educational leadership from Grand Valley State University in 1992.
“Blaine Brumels is a consummate professional who embraces the philosophy of educational athletics as well as any athletic director in the state – that sports can provide lifelong lessons whether students are state champions or role players on a team,” MHSAA Executive Director Mark Uyl said. “Blaine has been a significant part of passing on those lessons not just through athletics but in several roles as a champion of Kentwood Public Schools and loyal member of the Kentwood community for more than three decades.”
Furlong has served as athletic director at Richland Gull Lake High School for 11 years and has contributed to her district for nearly three decades, as she also served as varsity volleyball coach for 19 seasons before stepping down after the 2014 season.
As athletic director, Furlong has served on several MHSAA committees including those for officials and site selection for various sports, and she’s part of the administrative teams at the Girls Volleyball and Team Wrestling Finals. She’s currently serving as the MIAAA Region 5 representative, and she’s served as Southwestern Michigan Athletic Conference (SMAC) chairperson for volleyball, competitive cheer, golf, wrestling and basketball. Furlong was named Michigan Wrestling Coaches Athletic Director of the Year in 2023 and Region 5 Athletic Director of the Year by the MIAAA in 2024.
As a coach, Furlong was named Wolverine Conference Coach of the Year multiple seasons and twice Regional Coach of the Year by the Michigan Interscholastic Volleyball Coaches Association (MIVCA). She also has been a registered official the last two school years, currently in volleyball, cross country and track & field.
Prior to taking over at Gull Lake, Furlong served as director of volleyball for nearly 12 years at Courthouse Athletic Center in Kalamazoo and was an event coordinator for the Gull Lake athletic department for two years. She has helped coordinate youth wrestling and basketball programs in the Gull Lake community and worked with the Gull Lake Area Rotary on several events. She earned her bachelor’s degree in finance and business law in 1997 and master’s in sport and fitness administration management in 2003, both from Western Michigan University.
“Karyn Furlong genuinely cares about enriching her community and the kids growing up in Gull Lake. Whether it’s in the building of facilities or managing of programs or hiring of personnel, she always has the end goal of helping students in her school become better people,” Uyl said. “She’s also become a go-to voice in the athletic director community, especially in southwestern Michigan, on how to host events and provide great hospitality to visiting teams and their spectators. It’s that dedication and care that has made her an admired leader locally and across the state.”
Norris is completing her seventh year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010. She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity for seven seasons over two tenures, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Additionally, she has served as an MHSAA registered volleyball official for a total of 15 years.
Her schools have hosted various MHSAA Tournament events in multiple sports, and she’s served on every type of MHSAA Committee, providing input on a variety of sports and selection of tournament sites, officials and Scholar-Athlete Award honorees. She also annually contributes as a tournament administrator at the Girls Volleyball and Softball/Baseball/Girls Soccer Finals.
Norris served as MIAAA president in 2021 and 2022 and was named Region 7 Athletic Director of the Year in 2016. She has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA) and was honored with the MHSAA Women In Sports Leadership Award in 2020.
A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology from Alma College and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.
“Nikki Norris is the ultimate utility player in athletic administration. She knows the ins and outs of every sporting event and understands which problems are unique to high school athletics and how to solve them,” Uyl said. “She’s a school-first, sports-second type of athletic director who prioritizes the development of the whole student, and that philosophy and knowledge have made her very well-respected in her field.”
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,500 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.