Alignment
November 22, 2011
During a question-and-answer period following a speech in 2006 at the Ronald Reagan Presidential Library, U.S. Supreme Court Chief Justice John Roberts spoke about communication, and he did so in terms that are important for us to hear today. Judge Roberts said in 2006: “People talk of him (Ronald Reagan) as ‘The Great Communicator.’ He was a great communicator . . . because he communicated great ideas with the sincerity of a deeply felt and abiding belief in those ideas.”
It was great ideas and great belief in those ideas that generated the great communication.
The Chief Justice continued: “It’s vitally important to examine ideas that underlie your conduct and actions, and to make sure you’re content with those and then stick with them.”
I firmly believe that the happiest among school sports leadership today, the most content and fulfilled among us, are those whose beliefs and actions are in alignment. They are those people who have examined the ideals of educational athletics, the core values of school sports, and allow them to guide their actions.
Because they believe in the ideals of school sports, they are content in their work, and are able to stick with it and survive it even in these most difficult times. Difficult times reveal durable leaders, and durable leaders believe in what they’re doing.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.