Criticism

October 18, 2011

The phrase “throw in the towel” comes from the sport of boxing.  It recalls a manager throwing a towel into the ring to stop a bout in which his boxer is getting badly beaten.

Over the years I watched a lot of administrators of schools and school sports throw in the towel as they’ve watched their ideas and ideals get bruised and battered, and as they suffered constant and frequently unfair criticism.

Criticism is a fickle thing.  It can be motivating or maddening.  To some people criticism is one or the other; to other people criticism sometimes has a positive effect, sometimes the opposite.

Criticism from a well-informed source who has tried to see the matter from multiple perspectives and who delivers the opinion privately will almost always have two positive effects.  First, it will influence future thought processes and decisions.  Second, it will establish a closer relationship – even a good friendship – between the parties.

It is criticism based on bad information or from a biased viewpoint delivered by gossip or in group settings that is least productive to the cause and most poisonous to the community.

But even bad news badly delivered can be motivating.  While sometimes it may give rise to brief thoughts of “why bother?”, it more often motivates me to work harder, to serve better, to think wider and deeper, and to give more.  This reaction is a result of many life experiences, including school and college sports participation.

Those of us who played competitive athletics were subject to much criticism throughout our playing careers.  Sometimes it was unfair, and we learned to rise above it.  But usually the criticism was from a coach who knew his or her stuff, who thought we could do better, and who was giving us the information to become better.  While some people merely survive criticism, competitive athletics can teach us how to thrive on it.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates